Use of Digital Marketing in Communication Strategy

Use of Digital Marketing in
Communication Strategy

Table of contents
■ Introduction
■ Concept of Digital Marketing Strategy
■ Review of digital marketing examples
■ Contribution of digital marketing to communication strategy
■ Rank of examples for effectiveness by using social media measures
■ Conclusion
■ References

Introduction
Digital marketing is defined to an element
of marketing which utilizes internet and
online related digital technologies like
computers, digital media and other
platforms to promote products and
services. Digital marketing carried by
different strategies which is used to make a
communication with customers with online
platforms so that product and services are
to be promoted in minds of them.

Concept of Digital Marketing Strategy
Digital marketing strategies are said to be set
of planned actions that are carried online to
reach particular business objectives. In general,
it deals in carrying consistent actions at
accurate time with most effective online
channels for increasing revenues and
improving relationship with customers of
company. Digital marketing strategies helps
companies to move consciously and