Develop a Marketing Positioning Strategy

Profile Market

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1: PROFILE BRIEFING REPORT......................................................................................1
TASK 2 Develop a marketing positioning strategy.........................................................................2
A statement of the business's unique selling position............................................................2
Market position.......................................................................................................................3
Marketing positioning............................................................................................................3
Marketing mix option.............................................................................................................3
CONCLUSION................................................................................................................................4
References........................................................................................................................................5

INTRODUCTION
Marketing plays a crucial role for company’s success. In order to introduce new product
in the market and inform about it to customers, various concepts of marketing are significant. It
is very important for marketing manager to perform each task of marketing in an effective
manner so that determined objectives can easily be addressed. The current report provides
detailed knowledge about a systematic marketing plan with respect to Marks and Spencer.
TASK 1: PROFILE BRIEFING REPORT
Total market for company's product and services
Marks and Spencer is one of the leading and most popular retail outlets in the UK which
sells clothing, home products and luxury food products in the market. The major objective of
cited venture is to produce high quality of goods and services which are distinguished from rivals
and earn maximum profitability and market share. As per the research, it has been found that its
present users are majorly young and adult people because Marks and Spencer designs stylish and
the most fashionable clothing in UK which is mostly preferred by young and adult people.
Currently, company is going to develop a systematic marketing plan to earn maximum
profitability. As it is going to design the luxurious apparels for middle class and lower class
income group customers.
Segmentation criteria
In order to design marketing plan, segmentation is an important concept of marketing in
which entire market is divided into sub parts. There are various kinds of segmentation that is,
demographical, geographical, behavioural, etc. In the demographic segmentation, company
divides a population according to the age, gender, family size, income, occupation race, religion,
nationality, etc. On the other hand, in the behavioural segmentation, company divides the
population on the basis of their behaviour, usage and decision making patterns. In the psycho
graphic segmentation, corporation divides market on the basis of interest, perception, choice, life
style, etc. of customers. In addition to this, in the geographical segmentation, market divides on
the basis of location.
Current segmentation criteria
1