Amazon: Implications of Global Business Environment - Case Study

Running Head: Global Business Environment
Amazon
Global Business Environment
Case Study

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Executive Summary
The report here is a case study of Amazon which is based on the implication of the
global business environment. Amazon is the largest e-commerce company across
the globe and has presence in almost 16 countries and ships products to over 188
countries. The case study will discuss the major impact on the organization due to
the global business environment and the desired outcome for the same. Certain
issues like culture of the organization, increasing competition and data theft have
been identified. Towards the end, a set of feasible and practical recommendation
are suggested for the e-commerce behemoth in order to attain business
sustainability.

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Table of Content
Introduction..................................................................................................................................... 3
Key Issue Identification................................................................................................................ 4
Culture Change................................................................................................................................................ 4
Rising competition and strength of the Rivals..................................................................................4
The issue to contribute towards environmental sustainability................................................5
Increasing concerns towards Data Theft.............................................................................................6
Amazon to focus on handful of countries............................................................................................7
Desired Outcomes.......................................................................................................................... 7
Employee Centric Approach......................................................................................................................8
Co-Creation of the share resources........................................................................................................8
Recommendation........................................................................................................................... 8
Understanding the dynamics of the market.......................................................................................9
Focus on Machine Learning....................................................................................................................... 9
Work on environmental sustainability.................................................................................................9
Use Technology to improve the customer journey.......................................................................10
Conclusion...................................................................................................................................... 10

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