Marketing Plan of Amazon: Situational Analysis, Competitor Analysis and SWOT Analysis

Running Head: PRINCIPLES OF MARKETING 0
PRINCIPLES OF MARKETING

PRINCIPLES OF MARKETING 1
Title page
Name of brand Amazon
Prepared by
Prepared for
Date

PRINCIPLES OF MARKETING 2
Table of Contents
Introduction......................................................................................................................................3
Situational Analysis.........................................................................................................................3
Macro Environment.....................................................................................................................4
Micro Environment......................................................................................................................5
Competitors Analysis.......................................................................................................................5
SWOT Analysis...............................................................................................................................7
References........................................................................................................................................8