Organisational Behaviour & Performance: A Case Study of Amazon's Move to Physical Stores

This report analyzes Amazon's move to physical stores and its impact on organizational behavior and performance. It discusses the differences between Amazon's physical and online organizational structures, tasks and skills that can improve operational effectiveness, steps taken by the management team to improve performance, and factors influencing individual and group behavior.

Organisational Behaviour
& Performance

Table of content
 Introduction
 Background of Amazon and why Amazon has decided to move onto physical store
 Differences between Amazon’s physical organisational structure & performance, and online organisational structure
and performance
 Discuss different tasks and skills that management team of Amazon at Bluewater Amazon store can apply to bring
operational effectiveness
 Steps has taken by the management team to improve the performance
 How management team can influence and motivate non-management staff members
 analysis of internal and external factors influencing individual and group behaviour
 Conclusion
 Reference

Introduction
Organizational behaviour is the study of both unit and individual performance or
action performed with in the organisation. This report is considering Amazon, which
is American Multinational technology company which deals as e-commerce site,
digital streaming. The company was founded in 1994, in Washington, united states.

Background of Amazon and why Amazon
has decided to move onto physical store
By 1999 the company started to selling the variety of product they
come up with the concept of providing goods on a single platform
to the user with motive of time saving process and cost saving
method for the customer. The organisation is an internet based that
sells different product range like jewellery, clothing, food
products, electronic products, home based products etc. with
providing services in worldwide.

Differences between Amazon’s physical
organisational structure & performance,
Organisational structure is a system that point out the certain actions are directed in
order to achieve the goals of an institution. It also determines that how details flows
between the hierarchy level in business.

Continue…
Online organisational structure
 These are the stores who provide
services online, these firms basic aim
save the time of the users.
 While conducting this action the
company follows hierarchical strategy to
interlinked the levels of the business
pyramid.
Physical organisational structure
 This states the offline retail stores that
facilitates the product to the buyer
visibly.
 Implementing the physical store the
company follows the flat structure which
assist the manger have broad range of
control.

Discuss different tasks and skills
The company can implements a various skills to bring a
effectiveness in operations.
 Communication skills
 Training and development

Steps has taken by the management team
to improve the performance
The organisation constantly works on the improving the skills of the employees that
can put directly give impact on the business and its productivity. The theory used to
motivate employees by the company is Herzberg theory of motivation.

How management team can influence and
motivate non-management staff members
The team of management can influence and motivate the employees by providing
them an opportunity of the doing task by using their own skills and leading the team
for short term goals.

Analysis of internal and external factors
influencing individual and group behaviour
Internal factors
 culture
 Power
External factors
 Technology
 Legal

Conclusion
From the above report it is concluded that organisational functions of Amazons make
them more strong competitors in the online and offline market segments.

Reference
• Murswieck, R., 2021. Studies on Organisational Innovation Performance Related to Cultural Dimensions,
Leadership and Employees. In Innovation Performance in the 21st Century (pp. 95-127). Springer Gabler,
Wiesbaden.
• Oureh, S.E. and Mokhtaran, M., 2020. The effect of service climate and internal marketing on organisational
citizenship behaviour and customer orientation of service providers (case of study: travel and tourism agencies in
Tehran). EuroMed Journal of Management, 3(3-4), pp.196-207.
• Shaik, A.S. and Dhir, S., 2021. What drives organisational performance: strategic thinking, technological change,
strategic risks? A modified total interpretive structural modelling approach and MICMAC analysis. Journal of
Indian Business Research.
• Violindaa, Q. and Jianb, S., The Dynamic Capabilities and Organisational Culture in Competitive Advantage and
Performance of Agricultural Cooperatives in Indonesia and China.