Organisational Behaviour & Performance: Background of Amazon and its Move to Physical Stores

Organisational
Behaviour &
Performance

Table of Contents
INTRODUCTION ..........................................................................................................................3
MAIN BODY...................................................................................................................................3
Background of Amazon company...............................................................................................3
Why Amazon has decided to move onto physical store? ...........................................................4
CONCLUSION ...............................................................................................................................5
REFERENCES:...............................................................................................................................6
Books and Journals:....................................................................................................................6

INTRODUCTION
Organisation behaviour may be define as the study of individual and group of people
behaviour along with their performance within the company. This study give knowledge about
the act of group of people or an individual where they work(Čiarnienė, Vienažindienė and
Adamonienė, 2021). The researcher of the organisational behaviour not only study the behaviour
of individual or team member but also set an interface between the employee's and organisation.
The one of the main aim of the researcher of the organisation behaviours is to re- develop the
organisational theories and build up a better organisation life within the workplaces. The
following report is going to give information about the background of the Amazon and why they
decided to move onto physical stores.
MAIN BODY
Background of Amazon company
Amazon is a online retail business company which offers their products and services all
across the globe through its online platform and mobile application. The headquarter of the
company was located in Washington, United states and founded by Jeff Bezos in 1994. In the
current time Amazon has become the first place for the people to shop from the company as they
have more then 564 million products. The total revenue in the year of 2020 was around USD
38606.4 crores and provide employment to more then 1468000 in their business. Amazon start
their business by selling books and food products through online platform and they later on
expand the business by offering electronics items, jewellery, apparels, toys, furniture and many
more items. As global technological firm company majorly focus on online or digital streaming
of films and most importantly web series. In the year 2018, Amazon prime has been subscribed
by more then 100 million people all over the globe. In 2017 company purchase the Whole Food
market for USD 13.4 billion which not only improves their footprints in the retail market but also
increase their customer base(Fenwick, 2021) .
Amazon stands in the market at highest position not only in the terms of sales and market
capitalization but also in term of cloud computing, e-commerce, AI assistance provider, online
streaming and many more services. Along with this the valuation of the company has been
considered as world highest international brand in the market. From different types of business