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Amazon marketing strategy Assignment

   

Added on  2021-06-15

13 Pages2395 Words29 Views
AMAZONStudent NameInstitute Name

ContentsIntroduction................................................................................................................................3Corporate Mission of Amazon.com...........................................................................................3Adapt mission statement to give it a client focus.......................................................................4Describe business nature and identify serious competitors........................................................5What are their corporate missions? How do they differ from the mission of Amazon company?...................................................................................................................................6Was your company established with a customer focus or has had to adapt?.............................6Conclusion..................................................................................................................................8Reference....................................................................................................................................9

IntroductionThe competitive trend in business these days is multifaceted as well as dynamic by nature. The companies just not depend on the competitive advantage since competition is strong and organizations requires to depend on some extra-ordinary tactics as well as strategies to furthermake the position safer from the current competition. With the growing technology, e-commerce companies have been able to hover the market, which is available for the customers for the online shopping when they are in immediate need of buying the product. Corporate Mission of Amazon.com“We strive to offer our customers the lowest possible prices, the best available selection, and the utmost convenience.”Adapt mission statement to give it a client focusThe mission statement of the company offers some promises and the first one is to become anideal e-commerce company which meet the customer’s demand. Following are the elements or characteristics that can be recognised in the mission statement of the company: - 1.Low prices2.Great selection 3.ConvenienceLow price elements of the mission statement supervise the company’s pricing strategy. All these kinds of low prices are actually the main point that makes the organization’s website and services successful. Another additional strategic goal is to decrease the overall operational costs1. The mission statement of the company also highlights to form the best 1Bradon, A. Clark Aaron , and Craven J. "It is Free and Always Will Be-Trading Personal Information and Privacy for the Convenience of Online Services."arXiv preprint arXiv:1804.08491(2018).

kind of selection. The presence of the huge variety of the products on the organization's website is an important element that gains the attention of the consumers. In addition, the company's mission statement focuses on the overall convenience of people. The element of convenience is a most common factor that customers utilise in reviewing the overall quality of the online retail-based services.Following is the detailed discussionFocused on the consumers: in the end, the overall success of the company as the main or leading internet-based retail organization in the world is because of a part which unwavering dedication to the mission and the routine implementation of it. The mission, as well as the vision of the company, covers the aim to become the most consumer-centric organization, to build a place where people can come to evaluate as well as discover any element that anyone may want to purchase on the website. As per the recent survey the company was named as number one at least in areas like corporate reputation. The organization was established in theyear 1994 by Jeff Bezos and the headquarter of the company as mentioned is in Seattle. Initially, the company established an online bookstore targeting college students. With time, the company started adding other products as well as electronics, home products, jewellery and furniture2. In the current time, the mega-retailers also sell out anything that consumer may want on the website. There are a number of people for whom the company could only sustain during the dot-com bubble, however, the company was able to survive and become the largest retailer in the US. Over the period of time, the organization also get many another 2Arnett, Jesse, Goldfinch B, and Chinta R. "Multi-dimensional nature of innovation at Amazon."International Journal of Business Innovation and Research15.1 (2018): 1-13.

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