International and Global Business: Market Entry Analysis of Amcor Limited in India and France

Running head: INTERNATIONAL AND GLOBAL BUSINESS
INTERNATIONAL AND GLOBAL BUSINESS
Name of the Student
Name of the University
Author Notes

1
INTERNATIONAL AND GLOBAL BUSINESS
Executive Summary
The aim of the report is to analyse the macro-economic and geo-political factors that
affect the expansion of Amcor Limited, an Australia based packaging company to the
province of Europe and Asia namely France and India respectively. The principles of
the report is to analyse the weakness, threats, risks and opportunities of the
company in association to the company and also to decipher the ways in which the
company can mark their presence and expand to the sources. The
recommendations as to which market is the best for expansion is also considered in
terms of the business sector. The company’s expansion in terms of the different
factors are considered in the concerned matter in the report mentioned.

2
INTERNATIONAL AND GLOBAL BUSINESS
Table of Contents
1. Introduction............................................................................................................. 3
2. About the company – Amcor Limited......................................................................3
3. India and France as a country for market entry.......................................................3
3.1 Macro-economic and Geo-political forces of India.............................................3
3.2 Macro-economic and Geo-political forces of France.........................................4
3.3 Trade and business policy of India....................................................................5
3.4 Trade and Business policy of France................................................................6
3.5 Potential dangers, risks and opportunities in India............................................6
3.6 Potential dangers, risks and opportunities in France.........................................7
4. Recommendation....................................................................................................7
5. Conclusion.............................................................................................................. 8
6. Reference................................................................................................................9

3
INTERNATIONAL AND GLOBAL BUSINESS
1. Introduction
With the introduction to globalization in terms of the business, the companies
are highly proactive to expand their business and sources to the countries in which
their business are not present but there are ample opportunities for the expansion.
According to Hirst, Thompson and Bromley (2015), the business companies are
mainly those companies who have a sustainable business market in the original
countries and are willing to expand due to greater amount of customer service and
level of business services. The following report focusses on the expansion of the
Australian company Amcor Limited to the nations of Indian and European origin
namely India and France respectively. The following paragraphs highlight the macro-
economic and geo-political factors of the countries with the trade policies in each of
the countries. The following paragraph highlights the potential dangers, risks and
opportunities that are there in the short-term policies of the countries in the course of
time.
2. About the company – Amcor Limited
Amcor Limited is one of the foremost and popular packaging companies of
Australia that is operating on a global basis. It was founded by the Australian Paper
Manufactures in the year 1860 and has its headquarters in Victoria of Australia. The
corporate headquarters of the country is in Zurich, Switzerland (Amcor.com 2018).
The company is famous for its responsible and high-quality packaging service for the
various sectors of items like food, beverage and pharmaceutical products. According
to Amcor.com (2018), the aim of the company is to manufacture sustainable
packaging using the best of the technological services from the world employing over
33,000 employees across 195 countries.
3. India and France as a country for market entry
3.1 Macro-economic and Geo-political forces of India
Geographic – The geographical location of India is one of the biggest advantage for
the country as it is a door to the whole of Asia. According to Steger (2017), the
country has a tropical climate and fertile soil quality to facilitate production and
increase the business inflow.