Cotton On Market Entry Analysis in China and United Kingdom

Running head: GLOBAL BUSINESS MANAGEMENT
Global Business Management
Name of the Student
Name of the University
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GLOBAL BUSINESS MANAGEMENT 1
Executive Summary
The report has helped in analysis of the various countries in which there will be
expansion of the company Cotton On will be done in Japan and United Kingdom.
Furthermore, there are various macro environmental factors along with geo political
factors which have been considered in the analysis of the analysis of the global
business opportunity of Cotton On . Lastly, the potential threats and risks have been
identified and analyzed which has helped in managing the different kinds of business
in an ineffective manner.

GLOBAL BUSINESS MANAGEMENT 2
Table of Contents
Introduction 3
Overview of Cotton On 3
Analysis of Countries in which Cotton On will Develop their Business 3
Macro Environmental Analysis of China 3
Macro Environmental Analysis of United Kingdom 5
Geopolitical Forces Impacting China 6
Geopolitical Forces Impacting United Kingdom 6
Business and Trade Policy of China 7
Business and Trade Policy of United Kingdom 7
Assessment of Potential Dangers, Threats and Opportunities in China 7
Assessment of Potential Dangers, Threats and Opportunities in United Kingdom 8
Conclusion 8
References 9

GLOBAL BUSINESS MANAGEMENT 3
Introduction
The report throws a light on analysis of the two countries such as China and
United Kingdom for the market entry of Cotton On in these countries. Furthermore,
the macro environmental along with geo-political forces which will impact the country
in which Cotton On will be expanding their operations. The business policy and trade
will be required to be discussed effectively which will help in assessing the different
risks, opportunities along with dangers in short term policies of each country.
Overview of Cotton On
Cotton On is one of the Australian retail chains which is known for the fast
retail clothing for men, teenagers, women and children. The company was founded
in the year 1991 which was founded in Geelong, Australia (Cottonon.com, 2018).
There are different kinds of divisions available in the company which is inclusive of
cotton on body, kids along with different other clothing accessories. The company
has almost 1600 stores in more than 12 countries in the entire world. In the entire
international market along with in the Australian division, there are 17000 staffs are
employed and they are performing well in the organization as well.
Analysis of Countries in which Cotton On will Develop their Business
Cotton On has their operations in all over Australia along with their business
in China and United Kingdom. The company has their presence in more than 1000
locations along with in Australia and in the entire international market as well.
However, the company is not being able to operate in China and United Kingdom as
there were no such cope present in these two countries in the past. However, there
are different kinds of scope in these two countries in the present scenario and the
company can expand their business in an effective manner as well. In China, the
company can gain huge expansion and there will be huge opportunities for growth of
the business as well.
Macro Environmental Analysis of China
Political Factors is one of the main aspects which is required to be analysed
in an effective manner. The entire clothing retail industry in China is considered to be