Heritage Tourism Management: Research and Analysis

The assignment delves into the management of heritage tourism resources, discussing topics such as sustainable marketing, economic valuation, and community-based cultural tourism. It also explores the tourist experience in heritage destinations, including emotional journeys and performing heritage. The document includes references to research articles and museum websites, providing a comprehensive overview of heritage tourism research methods.

HERITAGE AND
CULTURAL
TOURISM
MANAGEMENT

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................4
1.1 Growth and development of the heritage and cultural industry......................................4
1.2 Potential conflicts in the conservation of heritage and cultural resources.......................5
TASK 2............................................................................................................................................6
2.1 Purpose of heritage and cultural attractions....................................................................6
TASK 3............................................................................................................................................9
3.1 Impact of different types of ownership on the management............................................9
3.2 Roles and responsibilities of organization......................................................................10
TASK 4..........................................................................................................................................10
4.1 Evaluate methods used for interpretation.......................................................................10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

INTRODUCTION
Tourism is one of the developing sectors in today's economy. Heritage and cultural
management considered with maintain ancient places and sites. Many people travelling one place
to another for viewing some outsider activities that give them happiness. Along with this, it can
be done for many purposes; personal as well as professional. There are various heritage places
and cultural sites that attracts travellers; also helps them to know about history. Heritage and
cultural industry also able to provide job opportunities to the person of that specific nation and
this can also raise up the GDP rate of country (Alberti and Giusti, 2012). Travel and tourism
management is becoming most popular in these days because it provide importance of heritage
and cultural of the nation. UK is one of the best historical places to visit; it stands 5th ranking
between top 50 destinations. Apart from this, it is also helpful in order to contribute on country's
economic conditions; it is the main duty of service providers that they gives their best services
to customers.

TASK 1
1.1 Growth and development of the heritage and cultural industry

1.2 Potential conflicts in the conservation of heritage and cultural resources
Traveling enable to capture the economic characteristics of heritage and cultural organizations
by generating funding and aware the communities. It is an important part that developing
relationships among two countries. In the given case study that is based upon heritage and
cultural tourism of Barcelona (Spain) and Venice (Italy). As discussed Spain and Italy is also
the one of the most famous country of traveling and tourism; many visitors come every year to
visit here. Barcelona is regaled as the roof of the world among world's tourism destinations.
There are many cultural and heritages diversities are the major tourism attractions; but due to
some potential conflicts' heritage and cultural organizations faced some problems and issues
that are as follows: - Lack of communication – Sometimes it is not possible for the managers of traveling
industries to clearly communicate with their customers. Conversation helps into know
their needs and wants; it increases lack of understanding among the employees of
heritage and cultural industries. Due to this, it can also raises the chances of conflicts
among because they are not able provide services to their clients as they are expecting
from company (Alberts and Hazen, 2010). Inappropriate communication decrease
growth and success of these industries in competitive marketing as they are not capable
to achieve goals and objectives from target market. It can also hinder the development
of public and political support or funding in order to protect a place. Inadequate balance programs – In heritage and cultural industries managers are not
able to established balanced among the activities of traveling programs. So as visitors
have to face many problems at the time of traveling i.e. they are not getting healthy
environment. Along with this, managers are facing the problem of inadequate
interaction of management laws and practices between cultural and tourism
development policies. In potential conflicts, incompetent recognition in traveling
projects also impact on the conversation of cultural heritage. Due to poor planning
customers also not attracts towards these business organizations Social and cultural dimensions – There are many cultural practices and traditions that
have an adverse impact on growth on traveling industries. They are conduct by the

TASK 2
2.1 Purpose of heritage and cultural attractions
The main reason behind heritage and cultural attractions is protection them and take an
essential step for their development. It is a very difficult task to manage all these things are in
places and if there any technological change is make in these old architects for upcoming period
then it would raise up loss in the value of that building or place. Many people are coming every
year to visit these destinations from so far and spend time and money but when they don't find
any special thing what they have come to see so that they want to prefer come again at this place
(Briassoulis and Van der Straaten, 2013).
British Museum : - It is located in Bloomsbury in the area of London. It was established
in 1753, here the collections are based upon research of the scientist Sir Hans Sloane. Along
with this, British museum is dedicated towards human history and art of culture. It has a large
collection of originates from all continents and documenting the story of human culture from
starting to at present. The purpose behind visiting this place is as follows: -
It is helpful in order to preserve the scientific modifications and discoveries taking place within
London both in happened in past and present.
 British museum is the one of the world's best science museum. In that people are allow
interacting with their own experiments and this can be seen in their mind boggling
innovations.
 This is also useful for students in order to preserve innovations and modern culture.
Students who are interested in science and technologies can visit this place. In these days,
because of growing modernization its demands it increases among people who are
interest in world of technology.

Victoria and Albert museum – It was founded by a personal act of King George III. The
art academy was established with the aim to promote the art of designing in Britain by
exhibitions and education among people. Along with this, the motive behind it to maximizing the
professional values and standard of artists by giving them training and expert judgment in arts. It
is situated in London; its purpose is to enhancing the creation and appreciation of visual arts by
exhibitions. These both are the most famous and essential places of heritage industries.
 It is beneficial for those students and people who are interested in fashion industries.
There are many visitors are wants to see the trend and culture of past so as the place can
be useful for them.
 To visits the destination, it helps into inject new money for the economy of UK and
boosting tax revenues as well as businesses (Chen and Chen, 2010)
 In contrasts of nation, it is as helpful as to creating new jobs, attractions and events for
people; heritage and culture tourism management also supports small organizations and
make them able to expand.
Illustration 1: British Museum
Source: (British Museum, 2017)

Illustration 2: Victoria and Albert Museum
Source: (Victoria and Albert Museum, 2017)

TASK 3
3.1 Impact of different types of ownership on the management

3.2 Roles and responsibilities of organization
TASK 4
4.1 Evaluate methods used for interpretation
The main reason behind interpretation is to providing the experience to the visitors. It
helps them to understand the significance of the place as they can decide to go or not at that
particular place. When visitors visits Victoria and Albert museum and British Museum they
found many historical and ancient things at that particular place. These persons used different
methods and techniques which are helpful in order to extend their experience and learning
everything about the place so that they can guide others (Chhabra, 2010). It can be in form of
drama, art, weaving thematic stories, tour guides, events, fairs and signs or labels. There are
mention below various tools of interpretation, such are as follows:- Online material – Internet is the through which anyone could be learn each and every
things. If travelers wants to know about the history of a specific destination where they
will be, so as they can take review of another person. It helps them in to know the
benefits to visit that place or why it is good for them. At the time tour they are not feel

unconscious about that place. Online material also beneficial for visitors in order to
develop their knowledge towards that place or destination. Books – Books are also helpful for visitors in order to choose the place or destinations for
their traveling. There are many articles and booklets are published in newspapers about
foreign places. It supports tourists to decided that which place is best for summer season.
Along with this, they also can get more knowledge about the place and develop their
thoughts towards that place or destination (Choi, A.S., and et. al., 2010).
 Tourist Guides – there are many tourist guides are available in market in order to tell the
cons and pros of these places. It is helpful for them to get knowledge about these places.
Along with this, tourist guides also tell the visitors that they visit that particular place or
not.
With the help of all these interpretation tools and techniques visitors can easily analyses
about to go or not to go that particular place (Cuccia and Rizzo, 2011). There are many methods
by which customers understand the history and benefits to visit these places.
CONCLUSION
Form the above mentioned report it has been concluded that, cultural and heritage
industries are the important part of tourism business management. Nowadays, it has been
become the main source of economic development of UK. It is the one of the famous tourist
destination in overall world. It has historical values and they need to be preserved in their natural
form. Along with this, there are many people who are visiting these places on yearly basis; it is
enable tom provide job opportunities to the people of that country. Along with this, the report
also involves past to present development of travel and tourism sectors. There are mentioned
some conflicts that are faced by the owners of these industries, such as - l ack of communication,
inadequate balance programs, social and cultural dimensions, safety and security of visitors.
These impact on market values and ethical moral of these traveling organizations.

REFERENCES
Books and Journal
Alberti, F.G. and Giusti, J.D., 2012. Cultural heritage, tourism and regional competitiveness: The
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Alberts, H.C. and Hazen, H.D., 2010. Maintaining authenticity and integrity at cultural world
heritage sites.Geographical Review. 100(1). pp.56-73.
Alvarez, M.D. and Korzay, M., 2011. Turkey as a heritage tourism destination: The role of
knowledge.Journal of Hospitality Marketing & Management. 20(3-4). pp.425-440.
Briassoulis, H. and Van der Straaten, J. eds., 2013.Tourism and the environment: regional,
economic, cultural and policy issues(Vol. 6). Springer Science & Business Media.
Chen, C.F. and Chen, F.S., 2010. Experience quality, perceived value, satisfaction and behavioral
intentions for heritage tourists.Tourism management.31(1). pp.29-35.
Chhabra, D., 2010.Sustainable marketing of cultural and heritage tourism. Routledge.
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Timothy, D.J. ed., 2017.Managing heritage and cultural tourism resources: Critical essays,
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Ung, A. and Vong, T.N., 2010. Tourist experience of heritage tourism in Macau SAR,
China.Journal of Heritage Tourism.5(2). pp.157-168.

Yankholmes, A.K. and Akyeampong, O.A., 2010. Tourists' perceptions of heritage tourism
development in Danish‐Osu, Ghana.International Journal of Tourism Research.12(5).
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yu Park, H., 2010. Heritage tourism: Emotional journeys into nationhood.Annals of Tourism
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Zhu, Y., 2012. Performing heritage: Rethinking authenticity in tourism.Annals of Tourism
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Online
British Museum, 2017. [ONLINE]. Available through:
<http://www.britishmuseum.org/visiting.aspx>. [Accessed on 18th October 2017].
Importance of Heritage,2017. [ONLINE]. Available through:
<http://www.stateheritage.wa.gov.au/about-us/importance-of-heritage>. [Accessed on
18th October 2017].
Victoria and Albert Museum, 2017. [ONLINE]. Available through:
<https://traveldigg.com/victoria-and-albert-museum-should-be-visited-by-art-lovers/>.
[Accessed on 18th October 2017].