Strategic Marketing for BYD: Competitor Analysis and Customer Analysis

Strategic Marketing

Table of Contents
INTRODUCTION...........................................................................................................................3
Part-1................................................................................................................................................3
Examine the mission, vision and directional and growth strategies, competitive benefits and
competences...........................................................................................................................3
Examine two main competitors..............................................................................................6
Critical customer analysis.......................................................................................................7
Part-2................................................................................................................................................9
Examine two main topics- international marketing strategies and relationship strategies.....9
Consider the challenges that might be faced by the company in future...............................11
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13
Online:..................................................................................................................................14

INTRODUCTION
Strategic marketing refers to the manner in which an organization efficaciously
distinguishes itself from its key competitors by capitalising on its strengths (both existing and
potential) to cater systematically better value to consumers than other leading players. It involves
more creation than a normal marketing mix. The process of strategic marketing consists
performing a good research and setting objectives and goals that will boost the success as well as
effectiveness of the entire marketing strategy. It is beneficial for the companies as it makes them
to be more intentional with the marketing (Alsem, 2019). It makes them able to make sure that
the company targeted the right masses, utilised the right modes or mediums or entered the right
markets. The report is based upon BYD (Build Your Dreams) Company. It is one of the high-
tech companies dedicated to technological innovation in order to serve better life. The key
objective is to make safe, efficient and stable storage solutions for renewable energy. It is known
for providing zero-emission energy solutions. The company produces many products or services
in their business such as battery box low and high voltage for commercial and residential
purposes around the world. The following report is divided into two parts- in first part, there is
discussion based on situational analysis, company's examination, customer, competition
collaboration as well as context. In second part, there is an analysation of different strategic
options that a company can use. Different models, theories or concepts are the significant part of
this report.
Part-1
Examine the mission, vision and directional and growth strategies, competitive benefits and
competences.
About the company:
Build Your Dreams or BYD is one of the popular companies in technical industry. It aims
to serve various services and products which are beneficial for the commercial and residential
projects. Its products are basically made with an intention to reduce the negative impacts on
environment (Buccieri, Javalgi and Gross, 2021). These goods are serving zero-emission energy
solutions. Its covers battery-box with high and low voltage, large scale battery projects in
different regions or countries.

Vision: To become a leading clean as well as renewable energy organisation by catering
sustainable energy solutions with the help of deployment of technologies, together with
innovation in a socially responsible mode.
Mission: To cater non-toxic energy solutions with zero pollution and zero emission.
Objectives: The key purpose is to make stable, efficient as well as safe storage solutions for
renewable energy.
Directional and Growth strategies- Ansoff Matrix
The Ansoff Model is useful for the marketing leaders to know the growth opportunities
for the business for their marketing strategies in this challenging market. This is a matrix which
shows four key strategies or directions through which an organisation can grow or develop their
business significantly (Farahani, Nasirzadeh and Esmaeili, 2019). This matrix also helps
company to know the risks associated with each strategy. In context of BYD, the discussion is
underneath:
 Market Penetration: This is a strategy through which an organisation can exploits its
current products or services into the same or existing market. It helps in increasing
market share with the similar goods and services. In case of BYD, the company can use
its products with low price range to attract new customers, also paying more focus on
promotional and distribution activities.
 Product development: Through this strategy, the company can add some new features to
its existing good or service, or even may create completely new products while serving
them in the similar market to attain the customer's interests and for the purpose of
removing boredom. This strategy enables company to cater innovative solutions to meet
the demands of customers in the existing customers. BYD can focus on the natural
resource which will refill to replace the part exhaustedly consumption and usage. They
can produce naturally which may cover wind, tides, sunlight, geothermal heat and more.
 Market development: In the market development, the organisation focuses on the new
market with its current offerings and services. It is including different regions, customer
segments and so forth. It involves lesser risk as the company is already successful in the
existing products and services and chances are gaining new markets effectively. BYD can
expand business nationally or internationally or also focus on the new customer segment.