Impact of Organisational Elements on Business Operations, Strategy, and Decision Making

Analysis and evaluation of the impact
of organisational elements on
business operations,strategy and
decision making

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
TASK 1............................................................................................................................................3
The brief explanation of the size, scope and type of BBC..........................................................3
TASK 2............................................................................................................................................5
Internal and external environments influencer via PESTEL And SWOT..................................5
TASK 3............................................................................................................................................7
The effect of globalisation on organisational strategy and their decision-making.....................7
TASK 4............................................................................................................................................8
Impact of digital revolution in BBC's business strategies...........................................................8
CONCLUSION................................................................................................................................9
REFERENCES..............................................................................................................................11

INTRODUCTION
We live in the dynamic environment nature where the changes happen all the time. The
organisation must understand the concept of business environment and how the changes effect
the business environment. Business environment is the part where all the conditions, events are
influence the environment and affect the nature of the company. A business environment is
dependent on the external and internal environment of the business (Annarelli and Nonino,
2016). The external environment are beyond the control of the company whereas the internal
environment are easily control and change by the companies in order to make the changes. In
this assignment the chosen organisation is British Broadcasting Corporation, a public service
broadcaster, which is situated in the broadcasting house in Westminster, London. This
organisation was founded in 1922 as the British broadcasting company but in 1927 they changed
their name as British Broadcasting Corporation. The assignment include the various information
which are related to their business operations, strategies and decision-making process. It further
include the type, size and scope of BBC, their interrelationship of the functional departments. In
addition to this internal and external factors are analysis with the help of SWOT and PESTLE
and the brief explanation for the effect of globalisation on the respected company.
MAIN BODY
TASK 1
The brief explanation of the size, scope and type of BBC
Organisations can be explain as the group, structure which are set up for achieving
certain goals. To elaborate the business there are various types of organisation, each were set up
to serve the unique function of the and complete the need of the societies within which they
operate. For British Broadcasting Corporation, its size, scope and type are elaborate further:
Size Of BBC: it is the world oldest broadcaster at the national level. It is offering the
broadcasting services by providing employment to more than 22000 employees and more than
16000 employees are providing service in the public sector broadcasting (Bull and et.al., 2016).
The organisation is set up by royal charter. It provide the more than 10 national TV channels,
regional TV programme, and also providing the internet TV service. In addition, it provide 10
national radio stations and more than 40 local radio stations. They also provide an extensive
website where the people go through with the any information which are needed to them. They

provide there services in more than 42 languages including English. BBC produce their content
in England, Scotland, Wales and N Ireland by offering services included on TV, radio and online
platform.
Type of the organisation: Although there are basically three type of organisation,
Public, Private and Non-profit organisation which are diversified on the basis of profit earning.
Private organisation are those which main motive is to earn the profit by providing best quality
and attract the customers (Zhang, Lu and Gao, 2015). Whereas, the NPO are the one which are
work for the public not for the profit motive. In last the public sector organisation which are set
for the any particular purpose other than profit earning. BBC are the public sector organisation
which are work for serving the customer not for the profit but for satisfying their need. In detail
it is a statuary corporation which work on the different broadcasting channels.
Scope of BBC: Their main mission is to act as the public interest organisation and serve
the customer of the society direct the supply of being impartial. Providing high-quality and
distinctive products and services which not only inform the customer but educate and entertain
them (Christensen, Lægreid and Røvik, 2020). The future scope of the BBC is in the online
platform, where the new technologies are used by the BBC make an impact on the many areas
and customer of BBC. They have a good business culture as they provide the learning
information which are helpful for all age group. They welcome the creative ideas related to their
products and services. BBC welcome the diversifying community which welcome the supportive
creativity. Their funds which are collected by the licensed fee paid by the UK people. They
provide their services on television, radio, BBC world service, other financial expense and online
expenses.
BBC used the various Business theory and one of them is motivational theory which is
given by maslow's hierarchy theory (Day, Gu and Sammons, 2016). Which provide the support
and motivate the employee of BBC so that they provide there best support in the company and
the customers of BBC are satisfied. BBC provide the various channels to their customers which
are helping them to complete there basic need define by the maslow. At the same time they
provide the growth opportunity in the organisation for their employees. BBC provide the current
affairs news, various type of content, BBC studio and different strategies help the company to
provide the growth in long run aspect.