ANALYSIS OF ENTERPRISE ENVIRONMENTAL FACTORS.

Running head: Enterprise environmental factors
Analysis of enterprise environmental factors
Name of Student
Name of the University
Author note

ANALYSIS OF ENTERPRISE ENVIRONMENTAL FACTORS1
Table of Contents
Part B..........................................................................................................................................2
Internal and external enterprise environmental factors..........................................................2
Internal environmental factors...........................................................................................2
External enterprise environmental factors.........................................................................3
Development strategies..........................................................................................................5
Drafted communication plan and outcome............................................................................6
Reflection on the Enterprise environmental factors.............................................................10
References................................................................................................................................12

ANALYSIS OF ENTERPRISE ENVIRONMENTAL FACTORS2
Part B
Internal and external enterprise environmental factors
Internal environmental factors
The internal environment of any organization comprises with people, events, structures,
systems, factors along with all the inside organizational factors, whose action put direct
impact on the growth of the organization (Popkova et al., 2015). Apart from these, the
enterprise culture, corporate mission, vision as well as the leadership style are also the
internal environmental factors that are typically associated with the growth of the
organization. These factors majorly influence the organizational behaviours, activities and
decisions as well as the attitude of the organizational employees (Prajogo & McDermott,
2014). Any kind of change occurs in these factors, can affect the growth of the organization.
Some of the internal environmental factors of the enterprises are as follows;
Employees
The organizational staffs or employees are the vital internal environmental factor of
the organizations. Regardless of the level, that is whether they are lower level employees or
managerial level employees, every employee is equally important for the organization (Lülfs
& Hahn, 2013). Moreover, highly motivated, talented and loyal employees are will definitely
lay better productivity as compare to the unmotivated employees.
Budget
It comprises all kind of financial resources such as, investment, funding as well as
every source of income of the organization. It is one vital internal organizational factor that
affects the survival of the organization in the market. Limited budget affect quality of
equipment, employee hiring process, production, marketing and every other organizational
activities. In contrast to the above situation, the organizations having sufficient budget are

ANALYSIS OF ENTERPRISE ENVIRONMENTAL FACTORS3
more flexible in managing their undertaken project as well as carrying out all the
organizational works smoothly. Again, having sufficient funding can be helpful in enduring
any kind of economic downturn triggering in the project management activity. Effective
analysis of the external environmental factors can become helpful for the organizations in
terms of making successful market plans.
Corporate culture
Corporate culture is one vital internal environmental factor that consist of the
priorities, attitude and values that the staffs live every day. It explains the belief and the
behaviour which determines the way in which the employees and the management cooperate
as well as interact with each other for enhancing the organizational activities (Sarooghi,
Libaers & Burkemper, 2015). However, presence of a ruthless culture will create toxic and
adverse environment that will affect the organizational growth.
Organizational Structure
Depending on the business type and the market condition, the organizations can
adopt different types of structures. At one time many organizations can have strong
hierarchical structure, having several layers of the management, leadership and the
employees, which all together explains the organization from top to bottom (Kuratko,
Hornsby & Covin, 2014). Apart from the hierarchical structures, there exist several other
organizational structures such as, divisional, matrix organizational chart, flat organizational
chart and functional top down structures are also used by the organizations for achieving their
business goals.
External enterprise environmental factors
In contrast to the internal environmental factors, the external environmental factors
are the outside factors that affect the growth of the organization; however, the organization