REPORTS ON ENTERPRISE ENVIRONMENTAL ANALYSIS

Running Head: PROJECT MANAGEMENT
ENTERPRISE ENVIRONMENTAL ANALYSIS
Name of the Student
Name of the University
Author’s Name

PROJECT MANAGEMENT
1
Table of Contents
Introduction:....................................................................................................................................2
Discussion:.......................................................................................................................................3
Evaluation of Internal Factors and their Impact on Project Management Processes..................3
Evaluation of External Factors and their Impact on Project Management Processes.................4
Development of strategies to implement the appropriate actions:...............................................6
Personal learning reflection:........................................................................................................8
Conclusion:....................................................................................................................................11
References:....................................................................................................................................12

PROJECT MANAGEMENT
2
Introduction:
No business operates in vacuum. It requires to take into consideration it’s surrounding,
the factors which would directly or indirectly impact the functioning of the business house.
These are referred as the enterprise environmental factors and are considered vital for developing
a successful business plan. Enterprise Environment factors (EEF) can be classified as internal as
well as external in nature. Internal factors comprise of: Organizational culture, type of
organizational structure, internal political conditions, and available resources. While the external
factors comprise of: Government regulation, market conditions, infrastructure, and external
political condition (Popkova, 2015). For understanding the vitality of the enterprise
environmental factors it is necessary to analyze how it impacts the working of the enterprise.
Environment incorporates varied forces comprising of social, political, economic and legal
consideration. Therefore for any business firm it is very important to work in compliance with
these forces to ensure a smooth functioning of the business. Thus, this report will specifically
highlight on Ford Motor’s strategic analysis of its key enterprise environment factors and how it
would affect its business prospects. The key considerations of the analysis would include the
internal and external factors and their impact on project management processes, development of
strategies to implement the appropriate actions, a drafted communication plan and its outcomes
of diverse stakeholders along with an insight of the personal learning and outcomes from the
course analysis.

PROJECT MANAGEMENT
3
Discussion:
Evaluation of Internal Factors and their Impact on Project Management Processes
It is important to take input from EEF analysis into consideration before starting any new
project as they could impact any project success. Internal factors are organizational culture,
policies and structure, corporate political environment, leadership style, governance and
hierarchy, availability of capital resources, geographic distribution of facilities, personnel
administration including existing staffing, and project management information system
(Project Management Institute 2013).
There are different tools to analyse internal environmental factors; Ford Motor Co. case can be
analysed in terms of McKinsey 7-S Model (Singh, 2013), which includes identification of hard
elements/factors like strategy structure and systems, which are easy to identify, and soft
elements or factors like staff, style, skills and shared values that are not less tangible and more
difficult to describe, that is:
1.) Strategy: The core strategy of Ford Motor Co is to build a trustable brand identity
so that it is recognised as the most favoured brand by its customers developing
smart cars for the smart world ().
2.) Structure: Ford’s project management structure comprised of three levels,
including governance body, stakeholders and project managers/teams. These levels
had different roles and responsibilities and accountability.
3.) Systems: Projects were prioritized based on corporate scorecard objectives and