Google Glass Project Analysis 2022

Running head: ANALYSIS OF GOOGLE GLASS PROJECT
ANALYSIS OF GOOGLE GLASS PROJECT

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ANALYSIS OF GOOGLE GLASS PROJECT
Overview of the company and the project case
Google LLC is a multinational company specializing in technology related products and
services. They offer internet-related services and products, these include technologies related
to online advertising, search engine, cloud computing services, softwares and hardware
(Google 2020). The company was founded in 1998 by Larry Page and Sergey Brin with its
headquarters located in Mountain View, California, United States. Sundar Pichai is its current
CEO and is under its parent organization the Alphabet Inc since 2015.
The project that has been analysed in this report is one of the most ambitious projects Google
has ever taken, as part of its innovation to offer consumers ground-breaking technologies that
would offer value to them. The ‘Google Glass’ project aimed to design a smart glass that will
work on augmented reality through an optical display. This glass was planned to be designed
in shape of regular pair of eyeglasses for easier access. Google glass is an alternative way to
access internet through a pair of eyeglasses and therefore might be considered as a smart
phone which is offered through a smart glass (Nieto-Rodriguez 2020). It works on voice
commands of consumers and allows them to dictate what this glass should do and how to act
as well. It could also offer various other benefits to the consumers. For example, as this
‘glass’ works on voice commands, it does not require any manual effort to take pictures. Not
only pictures but Google glass is also capable of recording videos and this is done
automatically through processing the voice commands of the consumer. It could also enable
the consumers to check messages and search the internet (Burton Weidner 2020).

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ANALYSIS OF GOOGLE GLASS PROJECT
Analysis of criteria for measuring chosen project
 Transformation of idea into actual product
When a project is commenced to launch a product in the market, the most important criteria
for its success is how effectively the idea would transform into a successful product. No
matter how revolutionary any idea is, but if the project team is not capable of transforming
that idea into an actual product design then it is impossible to consider that project successful
(Ching and Singh 2016). Therefore, to analyse the success of this project, it is important to
get a result and thus it would decide if the project was delivered successfully or not and also
an essential criterion for the following analysis.
 Quality of product
Another important criterion for measuring the success of this project is the quality of the
product. When a new product is launched in the market and if the product does not offer the
qualities that is assured to the consumers, then it is considered that the project is not executed
properly. The lack of quality checks in a product will always affect consumer satisfaction.
Therefore, it shows how implementation of the project and quality control can a play a vital
role in a success of a product/project (Kudina and Verbeek 2019).
 Sales in market
When a new product is launched in the market the success of the project is not only about
designing the product launching in the market, but the success of the project is also defined in
terms of sales of that product (Linton 2020). If a product is not sold in huge amount in the
market especially when compared with investment made for the project, then it shows that
project lacks strategical planning for execution (Damopoulos and Kambourakis 2019). And
when an issue arises with the planning and execution of the project, then it is not easy to
ensure the success of the project since several authorities are in charge and could create chaos