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Analysis Of Macro And Micro: Tesco

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Added on  2020-10-23

Analysis Of Macro And Micro: Tesco

   Added on 2020-10-23

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Context of business
Analysis Of Macro And Micro: Tesco_1
Table of ContentsINTRODUCTION...........................................................................................................................1Micro and macro factors that change the nature of business .....................................................1Importance of organisation and individual in order to manage sustainability and behaveethically in relation to cultural, social and environmental issues................................................2CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
Analysis Of Macro And Micro: Tesco_2
INTRODUCTIONA business is the way and process of earning money. It also can be defined as anorganisation which do professional activities and it may be profit and non-profit organisations.Tesco is a British multinational groceries and general merchandise retailer Plc company. Thisstudy will include and show about various micro and macro factors that affect and change thenature of modern business in the global environment (Van Wormer and Besthorn, 2017). It alsoshows the reason and importance of an individual and the company in order to managesustainability and treat ethically in relation to economic, social, cultural and environmentalissues.Micro and macro factors that change the nature of business Micro factorsThere are some micro and external factors that affect the nature of business in negativemanner and in positive manner. Internal and micro factors are customers, employees,competitors, suppliers, public and resellers that majorly affect the the nature of modern businessin the global environment. Some micro factors are as mentioned below:Employees: Employees are one of the most important factor for Tesco. Skilled andpotential employees help the company in achieving their determined goals. They have positiveimpact on the company but it can only be done if the company hire the right and skilledemployees and fulfil their all the needs. Tesco has potential workers and they help them inmaximizing profitability and productivity.Competitors: Competitors are another factor that impact on the company's activity innegative manner. Their are many competitors of Tesco that are rising in retail industry likeSainsbury's, Aldi etc. Tesco should focus on their strengths and innovation for their productswhich can add more value and can differ their products from their competitors in order to beingin a competition and for operating worldwide (Witkowski, Cheba and Kiba-Janiak, 2017).Customers: Customers are very important micro environmental factors that may affectthe company in negative manner and in positive manner. The main aim of this company is tomaximize profit by satisfying their customers. Tesco need to adopt and make strategies that cansatisfy all the needs of the customers.Macro factors1
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