Employee Motivation in Hospitality Industry

This assignment is about employee motivation in the hospitality industry. It includes a study on the perceived effectiveness of human-resource practices in luxury hotels, impact of employee motivation on job performance, and strategies to improve motivation levels. The document also covers questions related to HRM practices, importance of motivating workers, and challenges faced by organizations. It provides a detailed analysis of the topic and offers recommendations for improving motivation levels.

Research Project
(Analysis of Mc Donald's HRM
practice:A case study in Ilford
Branch)

Abstract
This particular research addresses the issue of human resource motivation that is considered as
one of the key aspect of an organisational growth and success. Motivation is recognised as the
most essential concept in human resource department as the major consideration of human
resource department is to motivating their employees for attainment of higher growth through the
betterment of employees contribution. Motivation is required for each individual to be sustain at
a place for long time, thus this is the major reason,business organisations are concern over
spending a huge amount on providing training sessions to the respective employees in respect to
attaining better performance, which may result in higher growth and success of the firm. This
particular project is based on the case study of Ilford Branch of McDonald's it is a large business
organisation which deals at global level and famous for its higher qualitative facilities in food
and beverages. This is a largest American food chain, which has its prior concern on attaining
higher growth and success within the commercial centre, the company has concern over
encouraging employees in respect to improvising the operations of firm for attainment of higher
growth and success.
The report into consideration is basically conducted to analyse the importance of
employees motivation for the growth and development of an organisation. The study is effective
in exploring the idea and knowledge base of learner and researcher towards the aspect of
motivation and how it will be benefited for the attainment of long term growth. The research into
investigation is of qualitative type as it consists of qualitative means to analyse the collected
information on which the overall exploration is based. However, both primary and secondary
data has been collected in order to address the formulated aim and objectives.
From the analysis of the project it has been concluded that Motivation is a key aspect
which has a huge impact over the operations of firm in proper manner. Organisations are focused
on attracting employees through providing them extra monetary and non- monetary benefits to
their employees in respect to sustain them for long run of business operations. This is the best
possible way for an organisation to motive employees for betterment of their operations and
functions.

Table of Contents
Abstract ...........................................................................................................................................2
TITLE: ............................................................................................................................................1
Introduction .....................................................................................................................................1
Literature Review ............................................................................................................................8
Research Methodology..................................................................................................................17
Research Setting........................................................................................................................17
Participants................................................................................................................................19
Materials....................................................................................................................................20
Procedures.................................................................................................................................21
Results ...........................................................................................................................................23
Discussion and Conclusion ...........................................................................................................39
References .....................................................................................................................................42
Appendix .......................................................................................................................................46

TITLE:
“To analyse the motivational practices of Human resource management within
organisation”. A case study on Ilford Branch of McDonald's.
Introduction
Overview of the Research
Motivational practices are considered as the most essential aspect of human resource
management, thus in an organisational work place the prior motive of organisational
management is to motivate their employees in respect to attaining higher growth and profitability
(Altinay and et. al., 2019). Human resource management is considered as a strategic and
coherent approach for the proper assistance if an organisation's most important assets like men-
force or resources. Employees are the key assets, who collectively or individually contributes
their significant efforts in attainment of organisational desirable aims or objectives. Human
resource is refers as one of the most essential aspect of an organization or its operations.
Potential activities carried out within an organization are controlled, assist and held by the
contribution of human resources. It performs vast role in the development of organization or its
operations beneficially. In this modern business environment competition is so high and the
potential concern of each small as well as large business enterprises is to encouraging their
workforces through applying various motivational practices like incentive, on the job training,
compensation, extra monetary or non monetary benefits etc. Human resource management is a
crucial aspect which is required to be considered by organisations in respect to proper
management of their organisational operations and function. The key role of human resource
management in any small as well as large business concern is selection and recruitment,
planning, training, development program for its old as well as new employees and encourage
them to moving forward towards right direction to attain personal and organisational goals.
Increasing numbers of job satisfactions and organization efficiency is the phenomenon of human
resource motivation (Ariffin and Omar, 2016). Managing the level of motivation of employees
within a business is varied through other actions that are carried out in the business and based on
different sort of project. The major focused area of human resource department within an
organisation is to improvising its workforces through hiring well skilled and talented people
within the work place. The overall operations of Human resource department is handled by
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human resource manager. Encouragement is determined as the strength of an individual to make
them able to select potential work as per their choice, to stay and work hard in the granted
position. The value of motivating employees is significant at all level of any business firm.
Motivation of workers in any sort of organization has a key role in human resources management
in which extra salaries/ incentives are the main tools that are used by organisation to motivate
their employees for their good work or attempts. In this particular research project Ilford
Branch of McDonald's is the chosen organisation which is a classic, long running fast food chain
which is basically known for its burgers, fries and Shakes (Armstrong and Taylor, 2014). It is a
service industry, which is widely concern on providing effective facilities and offerings to their
potential customers in respect to retain them for long run of business operations. The major focus
area of the management within McDonald's is to motivate employees through providing them
effective services and benefits in regards to making appropriate development in their offerings
and services. Employees are the key source of a organisation as the growth and development of
an organisation is based on the contribution of employees or workers. Human Resource
Management (HRM) has progressively recognised as a source of competitive advantage, thus
employees, and especially their knowledge plays vast role in enhancing organizational
capabilities or operations (Baker and Magnini, 2016). The project contains the study about the
motivational practices of Human resource management within organisation. In this aims and
objectives are prepared to assist the overall investigation in right direction. Literature review will
be conducted for the purpose of developing knowledge in the specified area of study with the
support of proper methodologies. Along with this proper findings will be generated through
conducting primary as well as secondary research.
Background of the Research
In present scenario each company is surviving for its better performance in a
competitive environment where satisfaction became a core aspect for both employer and
employees. For smooth functioning of managerial activities and providing a job satisfaction,
human resource management is playing vital role. HRM is needed for all departments of an
organisation i.e. finance, production, marketing, accounting etc. Motivation is the important tool
for Human Resource Management and Motivated employees are the backbone and lifeblood for
the organisation, therefore HRM and motivational practice has direct relationship in order to
attain company's goal. Motivation can be either in monetary or in non-monetary term, it depends
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upon the employee attitude towards work. Some of the methods of motivation are sufficient
wages, salary, good working condition, transparency in communication, equality, performance
appraisal etc. There are various theories and methods to motivate employees which is adopted by
HRM like Maslow hierarchy, VROOM, Herzberg Theory etc. In multitude of option, company
cannot stick to one method. HRM will keep on adapting an appropriate motivational methods
which increase the productivity of company. It enable the employees in several terms like
employee commitment, satisfaction, increase efficiency etc. If employees are motivated and
satisfied with their work then it increase the employee retention (Barbera, 2014). In context to
this McDonald's branch in Ilford gives an importance to motivation in order to obtaining the
organisational goal effectively and efficiently. McDonald is one of the American fast food
company which established in the year of 1940. Its original headquarter in Illinois,Chicago. It is
mainly known for burger, chicken products, French fries, soft drinks etc. McDonald is always
concerned about the satisfaction of customers as well as the workers. That's the main reason its
productivity is increasing day by day effectively. McDonald is one of the largest private
employer with 1.9 million employees and 1.5 million workers work for franchises. In McDonald,
they have excellent strategy of human resource management as they believes in both monetary
and non-monetary motivation system. Their main priority is to encourage the employees by
evaluating their work and providing payroll, bonus, incentive which brings equality among
employees. Apart from this they identify the skills of an individual and improves their talents by
providing good training. McDonald signifies their employees as the major assets which plays
vast role in the growth and development of the firm within the commercial centre. While taking
any major decision, manager always gives the freedom to subordinates of sharing their views,
opinion which shows that there is a transparency in communication. Transparent communication
also brings a strong and healthy relationship between manager and employees. It provides the
opportunities to employees in order to show their capability which encourage them to work
passionately (Boer and et. al., 2017). They just not preparing a platform for employees but also
they provides various benefits to them. However, for obtaining the maximisation in profits,
company should focus on employee satisfaction by encouraging and motivating the employees.
Significance of the Research
The present investigation work focuses on one of the most essential topic of Motivational
practices. With the help of this present study, investigator tries to verify whether there is any link
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in between the HR policies or practices of any company and motivation level of the new and old
workers. This is a wide area of research which provides an effective knowledge base to the
learner to enhancing their idea in regards to the specified area of study. Human resource
management is a crucial aspect which is requires to be understand by individuals in the context
of conducing business or its operation. The scope of this research is very wide, therefore, to
reach at the more accurate findings the potential purpose of the existing study is limited to
McDonald's.The work will measure whether the organisation's policies are effective enough to
keep the workforce encouraged at the working environment (Bouranta, Psomas and Pantouvakis,
2017). The potential motive of each small as well as large business enterprises is to maintaining
its workforces in respect to proper execution of organisational operations and functions. The
management of an organisation requires to encourage their employees for contributing their
significant efforts in attainment of organisational aims and objectives. The potential significance
of this research is to exploring the idea and knowledge base of learner in the specified area of
study, thus the widen knowledge helps them in attaining growth in their future projects.
Rational of Research
In this research it focus on the topic of “To analyse the motivational practices of Human
Resource Management within organisation”. One of the essential function of HRM is motivation.
Company architects the motivational system to encourage employees in performing productively
and also to attract potential candidates. The importance of motivation is observable at all level of
company. If company has highly motivated employees then things becomes much easier and can
attain the objective easily (Bratton and Gold, 2017). When an employee is motivated, it not just
affect the productivity positively but other factors are also affected like good working
atmosphere and satisfaction of worker. But if an employee is feeling demotivate then it impact
negatively in company and also it stops the growth of an organisation. In case of demotivation,
employees just try to minimal their work and get involved in other activities which impact the
company's productivity. Some of the effects of demotivation of employee is increase in
employee turnover, poor communication, increase in attrition which disturbs the profitability of
company. When manager has lack of trust on employee it effect the employees morale which
leads to absenteeism of subordinates. In order to increase the proficiency of a company, manager
has to be more concern about subordinates motivation. First and foremost thing is that respecting
the employee's values, ethics and treat all the workers equally which enable the workers to work
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more enthusiastically. Apart from this employer should be empathetic and while taking decisions
it should provide the fair decisions. Furthermore, company should provide fair salary, bonus and
incentive and take appropriate actions to improve the weaknesses of employees (Brewster and et
al., 2018). This research is written on researcher's own interest to recognise the importance of
motivation within organisation. Its not only for researcher but also for scholars to gain
information which enable them to improve the profitability and productivity of an organisation.
Research Aim:
This recognised as the most essential part of research, as it is necessary for the
investigator to be focused towards the aim in respect to providing a significant direction to the
researcher to carry out the investigation work in right direction (Cascio, 2015). It also recognised
as the predetermined statement in which the issue of research is mentioned in clear or concise
manner. This section of the investigation plays significant role in determining the variables of the
research in a statement form, which provides a clear vision to implement all investigation
activities in appropriate manner. The potential aim of this particular research is “To ascertain the
impact of motivational practices of Human resource management on profitability of
organisation”. A case study on Ilford Branch of McDonald's.
Research Objectives:
An investigation objective is considered as a clear, concise, declarative statement that
provides appropriate direction to the researcher to investigate the variables under a study. This
section is effective in describing the variables in different statements as to analysing each in
proper and descriptive manner (Chang and Teng, 2017). This part is interlinked with the aim of
the research thus this assist the researcher in moving forward towards right direction to reaching
at the potential outcome or results. The significant objectives of this existing investigation is
associated as below:
 To understand the significance of motivating workers in McDonalds.
 To analyse motivational practices adopted by McDonalds operating in the hospitality
sector of UK and their effectiveness. To evaluate impact of motivated employees on the profitability aspect of McDonalds.
Research Question:
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A research question is recognised as the fundamental core of an investigation work. It
basically focuses on analysing the app research aspects that covers the aim and objectives of the
research in appropriate manner (Davis and et. al., 2018). This part of the research is appropriate
in conducting the section of literature review through analysing the views of various authors and
writers. Effective research questions that specify the aim and objectives in effective manner are
evaluated as below:
 What is the significance of motivating workers in McDonalds?
 What motivational practices adopted by the McDonalds operating in the hospitality sector
of UK and their effectiveness? What is the impact of motivated employees in the profitability aspect of McDonalds?
Time Scale
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Literature Review
A literature review is considered as an account of what has been published on a topic by
accredited scholars and researchers. This is the most essential part of the investigation as it
provides an in-depth analysis on the research issue through discussing the opinion and
perspective of various authors and writers (Esfahbodi and et. al., 2017). A literature review
contains a critical analysis and the integration of data through a number of sources and
consideration of any gap in the literature and possibilities for future purposes. In this section data
and information has been gathered through secondary sources like books, journals, published
articles, newspapers etc. In this past research project related with similar area of study will also
helps the investigator in analysing the correct path way to implement research activities in proper
manner. This part is also appropriate in developing an in-depth theoretical framework, which
helps the learner and researcher in effectively analysing the research issue in the manner of
addressing it is proper way (Ford, 2014). In this part a proper discussion has been made through
determining the perspective of various authors and writers as to addressing the issue in
systematic manner.
The Application of Maslow's Hierarchy of needs Theory on Ilford branch of McDonald's.
This theory is based on human behavioural motivation. Maslow divided these theory into
two parts that is Higher order needs and lower order needs. The lower level need first satisfied
after then higher level need will satisfied. Maslow believed that these needs plays an important
role to motivate employees and it is vary from person to person. As some gives importance to
self-esteem need instead of safety and security need and this is totally depend upon the needs of
the individual. The McDonald's have an effective motivation approach to motivate, enhance their
employee's performances and hence increase overall productivity. The McDonald's applies this
theory in their organization by following aspects which is given below:
 Physiological need:- There is a flexibility of shift timings in McDonald's with simple
and specific work hours because this shifts timings allows employees to have a complete
balance between life and work as they can give more time to their families and build a
strong relationship with them. As the McDonald's stores available at every cities and
town so, it is convenient for the employees to get job at nearby McDonald's from their
house location. This satisfies their physiological need and motivate them to work
efficiently.
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 Love and Belonging Need: In McDonald's there is no fear among employees to
communicate with their managers and also managers welcomes the idea and feedback
from employees. Through, this they both maintain a faithful relationship with each other.
 Self- Esteem: While working in McDonald's they offered self- growth and self-
empowerment through training and development and they have practice to work in teams
through this whole team remain productive which boost their self-esteem.
 Self-actualization: In McDonald's employees are free to solve their work related issues
by themselves, aim is to make them think out of the box and find solutions. Safety Need: There is not such need exist for the employees in McDonald's because
they don,t have any type of contracts to assure long- term employment.
The significance of motivating workers in hospitality industry
Hospitality industry is one of the fastest growing industry all over the world. The industry
faces a lot of challenges as the competition in this industry is very high. Rapid changes take
place in this industry. For facing such challenges the employees of any organisation plays a very
important role. Employees in the hospitality industry needs to be motivated in an appropriate
manner so that they are able to face such challenges in an effective way and can help the
organisation to overcome the problems in a best possible manner. According to A.Kulkarni and
V. Umashankar, the survival of the organisation in hospitality industry is very much necessary.
To do so some strategies like increase in incentives, monetary and non monetary benefits are
given , to attract, retain employees and motivate them.
The significance of motivating employees in hospitality industry in context to Ilford
branch of Hospitality Industry are given below -
 Working under pressure- In the hospitality industry the work load is high because this
type of industries faces a lot of challenges so to overcome such challenges employees
needs to be motivated properly. It is seen that some employees perform better under
pressure which means some employees are motivated through negative motivation in in
hospitality industry while some gets motivated through positive motivation. So the
management must know how to motivate their employees. Almost 70 percent of the
managers of McDonald's thinks that employees work hard under pressure. This means
motivation is very important for the employees to extract work from them.
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 Employee commitment- Hospitality industry require employee commitment because such
type of industry require experience and this can only be achieved when the employee is
committed towards the organisation and work. If the employees are motivated in any
organisation than they will stay longer in the organisation because they will have a sense
of belongingness towards the organisation and management. For increased employee
commitment hospitality industry must motivate their employees and due to this
employees will also put their best effort in the various tasks given to them by the
management.
 Employee satisfaction- Hospitality industry requires satisfied employees so that they
work and serve better to the customers and know how to perform the assigned task. The
employees will also be satisfied if they are highly motivated towards their work in the
organisation. For the growth of hospitality industry employee satisfaction is very much
necessary because if employees are satisfied and motivated, this will directly lead to the
growth of Ilford branch of McDonald's
 Organisational goals and objective – hospitality industry has some of the major goals and
objectives which can be easily achieved by the employees of any organisation.
Employee motivation not only benefits the employees but also it is very much beneficial
for the organisation as well. This is because the goals and objective of the organisation
will be achieved in an effective and efficient manner. So for achieving the goals of
McDonald's Ilford branch, employee motivation can be taken as a tool in doing so.
 Absenteeism – The problem of absenteeism and employee turnover will be solved in
the -hospitality industry through motivation. .if the employees in the hospitality industry
are motivated towards their work and organisation than the work will not be hampered
and it will also be done in a appropriate and sequential manner.
 Satisfied customers – Hospitality industry major focus is to satisfy their customers in the
best possible manner. Satisfied and motivated employees means satisfied customers.
Customers, employees and organisation are inter- related with each other. If the
employees of McDonald's Ilford branch are satisfied and motivated with their work than
they will automatically serve better to their customers which will help in increasing the
profitability of McDonald's.
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 If there is any change in the business environment or in the policy of the hospitality
industry than employees will show less resistance in accepting those changes because
they are motivated towards their work . So the managers of McDonald's Ilford branch
can easily bring any change in the organisation. The employees will be co- operative and
supporting due to which they would accept the changes that takes place in the
organisation. As these changes will be for the betterment of the employees and for
organisation.
The motivational practices adopted by the organisations operating in the hospitality sector of
UK and their effectiveness
As per the views of Andries. J du Plessis, May 2016 states that Employee motivation is
very familiar term in the field of Human Resource Management. Motivation is considered as one
of the significant component for growth of a company. In simple terms motivation refers to
reason which influence or attract an individual to perform a particular task. That reason can be in
fulfilment of basic needs, social needs etc. There are two factors of motivation i.e. intrinsic or
extrinsic. From the view of human resource management motivation is all about using different
factors which influence the employees to give their best effort in order to generate high level of
productivity. Therefore employer and leader of all types of organisation including hospitality
industry should recognise and develop the interest of workers and motivate them towards
attaining task. Hospitality industry is a wide area of business which deals into providing services
to customers in terms of accommodation, food & beverages and travel & tourism. A poor
experience might keep customers returning again which affect the company's growth and its
brand image. Along with customer satisfaction they focus on employee satisfaction also and it
becomes their peak point. In case of UK, industries are growing at rapidly and employee
motivation becomes a challenging aspect to the companies. But in Ilford one of the McDonald's
branch, they are mainly focus on employee satisfaction which leads to increase productivity and
profitability. Hospitality industry is mainly labour concentrate industry in which motivational
factors like incentive, bonus etc. are the primary concern for enrichment of employees. So
money is the main motivational factor. In context to McDonald they have unique reward system
which makes their employees to be committed in their work. If manager recognise the weakness
of employee in any area, company provides the suitable training and develop their skills. Apart
from this company should provide good working condition and flexible working time so that
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employees should relax and they present themselves in a fresh mood to customers. So,
motivation is essential for the growth of a company as well as employee satisfaction in order to
obtain maximisation of profit.
That's why it is considered as an important tool for company's growth. It can either in
monetary or non-monetary. It benefits an organisation in several ways like innovative ideas, less
absenteeism, high retention etc. In simple terms motivation means to move, excite, influence etc.
Motivation is a force which influence the employees to work toward the accomplishment of goal
or task. . Everyone works for getting something back regarding their effort. If employees are not
motivated then the managerial function (planning, staffing, organising etc.) will be difficult to
put in action. Some of the motivator which employer uses to attract worker are described
below:
 Incentive: It is one of the motivation factor which enable employees to perform their task
by putting full effort. It is categorised into financial & non-financial incentive. Financial
Incentive means which can be measured in terms of money. It includes cash prize, gift
cards, bonus, retirement benefits, increment in salary. etc. On the other hand non-
financial incentive is that which cannot be calculated in terms of money. It contains
prolong the vacation days, good workplace environment, job security, employee
empowerment etc. These motivation practices benefits the hospitality industry in several
ways like less labour turnover, reduce absenteeism and increase loyalty .
 Recognize achievement: Recognition states that providing special respect to employees
which satisfies their ego. Ego satisfaction is a best motivator for subordinates. When the
good work has been done by the subordinates, it must be recognise by superior before co
-workers. It builds self confidence,encouragement and enable the employees to accept
the challenges . Employee recognition can be done by giving an appreciation letter or
memento to improve the skills of subordinates. Managers of hospitality industry should
acknowledge the employees effort in order to provide satisfaction and encouragement.
 Assigning Responsibility: Employees usually get bored of doing the same routine of
work, New opportunities and responsibilities will influence the workers to show their
potentiality or skills in order to achieve the organisational goal. In case of hospitality
sector providing new platforms to subordinates will build positiveness in them and they
will analyse their own strength and weakness which bring the fruitful result for company.
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However, interesting and challenging job itself is a good stimulator which increase
productivity, raise employee morale and improves employee performance.
 Training: This motivational stimulator helps employees in improving the skills and
enhance the existing knowledge or information which enable them to accept higher
responsibilities. In relation to hospitality industry manager should be active in evaluating
the workers performance in order to provide them with proper training. It helps the
employees in overcoming their weaknesses and develop strength for the betterment of
company. Furthermore it helps the industry to bring out the best from human resources.
 Fringe Benefit: This motivator encompasses housing, car allowances, meals, sick pay
etc. and these benefits are above salary. But these benefits are based on the performance
of employees. In context to hospitality industry these fringe benefits improves the living
condition of employees. The main advantage of this motivator is that it creates a strong
relation and belongings between employer and employees.
Therefore, employee motivation is essential for the enrichment of an organisation. For
long term existence of company, manager should focus on motivation factors that can be
financial or non- financial. Apart from this it enable the subordinates to adapt any working
environment and take the challenges in order to allow company to expand their business
worldwide.
The impact of motivated employees on the profitability aspect of hospitality-based companies
As per the views of Dritan Shoraj, November 2015, motivated employees are the biggest
asset for every business enlargement. . To attain the long term organisational goal , a company
should have motivated and challenging employees. . Employee satisfaction is directly linked
with motivation i.e. if level of satisfaction is high then the degree of encouragement will also be
good. Along with the fulfilment of managerial function, manager has to work for the motivation
of employees in a balancing way. Hospitality industry is a service based sector where quality is
more important than quantity. However, Ilford branch of McDonald's mainly focusing on
employee comfortableness which enables them to enlarge their business. If employees are
satisfied with their working environment and also with job then it gives positive impact on
company. There is a interconnection between employee performance and job satisfaction.
However subordinates are the lifeblood for company's growth or expansion. . . But to get a
good reputation and position, manager has to introduce some benefits which makes employees to
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put their effort on work. Furthermore, motivated employees impact the firm in various ways such
as
 Increase in productivity: Highly dedicated employees are top performer who give their
full effort to company. They will driven the company to success and growth.
 Reduce labour turnover: If employees are satisfied with their working culture then it
leads them to stay remain in company which decrease the employee attrition.
 Improves the profitability: Motivated employees helps the company to attain
maximisation of profit through optimum utilisation of resources in an effective manner.
Therefore, motivation or encouragement enrich the value and goodwill of an organisation.
As per the views of Ritika Srivastava, 2016, Motivation is one kind of force which
pushes the employees to attain the specified goal or objective of an organisation. There is a
significant relationship exist between worker motivation and their performance. In present
scenario of world everyone works for getting something in return i.e. reward and it can either be
monetary or non-monetary. Engaged subordinates are essential for the company in order to
accomplish goal effectively and efficiently. For bringing effectiveness in company manager
should act as a friend and motivator to employees. Hospitality based companies are fully service
oriented firms which provides services like accommodation, travel & tourism etc. . Motivated
staff is significant element for the company's enlargement. In context to McDonald's branch
Ilford, they regard their employee as a lifeblood of company. They recognise the worker's
interest and preference for introducing the favourable atmosphere for subordinates. That's the
only reason their employees are independent and can work in any environment. An encouraged
employee benefits company by multiplying the growth and makes firm to be outstanding
performer among competitors. Apart from this some of the benefits are as follows:
 Allows flexibility: Motivated employees are less resistant to adapt changes or new
environment. It allows them to receive new challenges and opportunities in order to
expand the business.
 Supportive working environment: Motivation improves the relation between superior
and subordinate which creates the better working atmosphere. If a company has good
workplace then workers will be very efficient and committed for accomplishing the task.
These employees helps company in attaining profit effectively and efficiently.
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However, better motivation impact the company's efficiency by attaining the
maximisation of profit.
As per the views of Nnaeto Japhet Olusadum, 2018 signifies that for an enlargement ,
company should not only focus on product but also concern about satisfaction of employee.
To gain subordinates commitment and loyalty, superior should maintain a balance between
profitability of firm and motivation of employee. In context of hospitality based companies they
should have highly dedicated and motivated employees for the expansion of company.
Motivated workers ensure several benefits like:
 Less Absenteeism: If employees are satisfied with their working environment then they
will be motivated to come for work which reduces the absenteeism of employees.
 Innovation: Motivated worker should be inspired to share their ideas and opinion which
increases the company's standard or goodwill.
 Better relationship: A healthy relationship between employer and employee brings
positivity among them and also in company's environment.
In context to Ilford branch of McDonald, there is a good relationship between manager
and employee which enable them to provide qualitative service and products. Apart from this
workers are involved in decision making process which motivates them to put full effort on
work.
As per the views of Irum Shahzadi , 2014 for a successful company, job satisfaction of
employee is an essential for making high level of productivity and profitability at market place.
As human needs are continuous likewise motivation is also a on going process and its in dynamic
in nature. To encourage worker manager uses various motivator. Some may reflect positively
and some may have negative impact on employees. Some of the positive motivator are
promotion, increment, bonus, respect etc. whereas negative factors are demotion, memo etc. But
for an fruitful enrichment of company manger should create a positive and attractive working
environment for employees. Moreover an encouraged and satisfied employee leads company
various merits such as:
 Increase employee loyalty: One of the biggest benefit from motivated employees is that
they will be sincere and responsible towards their work. They work with full passion
which enlarge and develops their skills in order to increase the profitability of company.
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 Retention: Employee retention is a process which encourages the employees to remain
with company for a long time of period. A company which has dedicated or motivated
employees there will be less labour turnover or attrition.
In relation to Ilford, its manager keep the trust of employees on them by behaving or
treating everyone equally. However, motivated employees reduces labour turnover and
absenteeism which enable them to perform their best. This will help Ilford in attaining higher
level of service and increase the performance, productivity and profitability. That's the reason
company has skilled and qualified workforce who are maintaining the Ilford reputation by
helping them in obtaining the goal effectively.
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Research Methodology
Research methodology is the specific procedure or technique which is used to identify,
select, process, and analyse data or information in regards to a specified area of study. In a
research paper, the methodology section allows the reader to critically evaluate a study’s overall
validity and reliability. This part of the investigation is effective in providing proper support to
the literature through selection of suitable methodologies (Noe and et. al., 2017). Proper
selection of research methodologies are required for the researcher to implement all the
investigation activities in appropriate manner for considering the end goals and objectives of the
research. Methodology plays vast role in providing systematic direction to the researcher for
proper execution of literature and other activities in significant manner. The methodology may
involve publication research, interviews, surveys and various research tools, and could involve
both present and historical information. This section is based on multiple applications that
support the investigation in appropriate way. Research methodology is useful to establish the
structure of research, such as strategy, approach, research philosophy, and components of the
methodology (Presbitero, Roxas and Chadee, 2016). This paper aims to give and clarify the
aspect of research methodology in Information System, and highlight the occurrence between
qualitative approach and quantitative approach, as well as justification for use of the case study
in Information System. The suitable research methodologies are described as below:
Research Setting
The research Setting
The research setting can be considered as the physical, social, or cultural site in which the
investigator conducts the study on a specified area of research. In qualitative research, the focus
is mainly on meaning-making, and the researcher studies the participants in their natural setting.
The potential obligation of the researcher is to design a clear pathway to implement all the
research activities in appropriate manner in respect to reaching at potential outcome (Putra, Cho
and Liu, 2017). The primary consideration of the researcher is to select the type of research in
respect to proper execution of research activities. A research is either qualitative or quantitative
in nature. Qualitative research is based on qualitative aspects thus in this a brief theoretical frame
work is created in which proper discussion has been provided on research issue. On the other
side quantitative research is applied to quantify the problem by way of generating numerical data
17

or data that can be transformed into usable statistics. In the present research project qualitative
research type has been chosen by the investigator as it is effective in providing proper
understanding of underlying reasons, opinions, and motivations.
Reason for chosen the Setting
Research selection is the major consideration of the researcher, thus appropriate selection
of research helps in proper execution of research activities. The existing research work is based
on the analysis of motivational practices of Human resource management within organisation. In
this, the chosen research tool is qualitative as it is more reliable and suitable for the specified
area of study (Sheehan, 2014). The potential reason for choosing this setting is that it is basically
applied for understanding the views and perceptions of authors and writers. It also provides
proper visions to different problems and helps in developing concepts or theories for potential
research issue. This tools is also effective in conducting in-depth analysis which helps the
researcher in addressing the issues with proper facts and figures. This tool provides a detailed
investigation on a research issue by analysing the opinion and views of people or authors. It
gives insights into the problem or helps to develop ideas or hypotheses for potential qualitative
research.
Ethical issues were raised by the study
Research ethics mainly includes requirement need to conduct an investigation,
protections given to dignity of respondents, subjects as well as publications. To gather
information, address mentioned problems and obtain outcomes, projects makers needs to follow
certain ethics. This would help in minimising risk which may arise ethical issues under a
research. Researcher faces issue and conflicts while conducting a research project, thus research
is a crucial aspect because an investigation work is based on some issues that are requires to be
addressed during the exploration work. There are various ethics that are requires to be considered
by the researcher in respect to proper execution of investigation activities. Considering the nature
of qualitative research, the interaction among investigator and participants can be ethically
challenging for the former, as they are personally involved in different part of chosen area of
study (Shields and et. al., 2015). The proper knowledge about Ethical standards also require for
the researchers thus investigator should not put participants in a situation where they might be at
risk of harm as a result of their participation. Researcher should ensure their participants about
the safety and security of their personal information. Researcher also faces the issue of time and
18

cost as researcher requires to have proper time and cost for execution of all research activities.
Data collection is also an another major issue, thus researcher requires to take permission from
organisation, participants or access the published articles to gather reliable and accurate
information.
Participants
A research participant, also seems to be a human subject or an experiment, trial, or study
participant or subject, is a person who participates in human subject research by being the target
of observation by an investigator. In a research project the selection of human participants are the
key consideration of the researcher, thus participants are selected from the original population
(Singh, 2019). Participants are the key aspect of research thus they are effective in providing
relevant and appropriate information in regards to the specified area of study and collected
information helps the investigator in reaching at the valid or reliable outcome.
Number of Participants
In the chosen area of study the selected respondents are the employees of Illford branch
of McDonald's and the sample size of 30 employees has been taken into proper action as
employees are the most suitable aspect that provides actual information with justified reasons.
Selection of participants
Sampling refers to a technique for selecting sample from a group of population either on
random or non-random basis. It provides various methodologies for it as- cluster, simple,
stratified and systematic random sampling. Here, under simple random sampling, respondents
are chosen on the basis of randomness i.e. all have given equal opportunity for being selected in
sample. While, under stratified sampling, group is divided into strata then selected individuals
from each group. In the present exploration work, the participants are selected as per their
knowledge base in regards to the specified area of study. Random sampling tool has been applied
by the researcher because it is simple for selecting candidates on random basis. This would aid
researchers to take feedback of potential respondents on Illford branch of McDonald's by
providing consent to the participants with the help of email.
The characteristics of participants
The potential characteristics of the participants is that, the selected participants are having
appropriate range of information or knowledge in regards to the chosen area of study. The people
who works within Illford branch of McDonald's are selected for accumulation of relevant
19

information, thus employees are able to render appropriate information in regards to the
operations of the firm (Smith, 2017). People with high HRM knowledge will select for these
research.
The way to refusals/non-returns handled
Refusals are important as they are considered as a major sort of non-response that can
significantly introduce error in survey estimates. With refusal rates increasing the reasons for
refusals and how they are handled are essential concerns for survey researchers (Su and et. al.,
2017). In this particular investigation refusals are handled through emails as in this participants
who are not really important to include in the project activities are handled through emails.
Materials
20

There are two sources of data collection primary and secondary source. In this research
both the sources are data is used. Primary data is in which data is directly collected from the
respondents whereas Secondary data is collected from some other sources.
Data collection tool.
Data collection is the process of collecting data from various sources to find the answer
of all the problems of research (Tsai and et. al., 2015). In this research, data is collected from the
use of questionnaire because primary source of data is used by the researcher.
Development of purpose-made instruments
The major selected instrument for this research is questionnaire, thus it is most effective
tool for the accumulation of relevant or reliable information. Questionnaire is drawn on the basis
of the predetermined objectives and questions, thus in this questionnaire is prepared that helps in
discussing the issue in appropriate manner.
Data Analysis
Data analysis is the process in which data is collected, accumulated and then it is
converted into meaningful research (Tunley and et. al., 2018). In this research thematic analysis
is used as the data is collected and prepared through the use of themes for finding the
conclusion.
Procedures
The characteristics of the interviewers and observers, and how were they trained.
The major characteristics of interviewer or observer are that, they should be confident
and having appropriate information or knowledge in regards to the selected area of study, thus it
helps in accumulation of relevant or reliable information (Wang, 2016). Observer should have
good communication skills as it helps in proper communicate with the participants to gather
information. Observer should also have patience and have a friendly nature, as it create value in
gathering information from the respondents. The interviewer and observers were trained through
study the various aspects of the chosen area of study, thus previous research or published
articles helps the interviewer and observer in developing their knowledge base in respect to
gathering appropriate information to analysing the opinion of participants.
Validity and Reliability of the research
It is essential for researcher to produce the valid and reliable results through conduct of
research work. Henceforth, validity and reliability are considered to be two important aspects for

the research conducted. In order to satisfy criterion of validity, the researcher needs to extract
information from authentic sources. The research is said to be valid in nature when reliable and
valid outcomes are drawn. On other hand, research is said to be reliable in nature when similar
outcomes are derived under different circumstances (Wood, 2016). In present case, the
investigator has ensured that the data is extracted through authentic sources. Moreover, the
suitable methods are adopted for the purpose of conducting research work. Henceforth, it can be
claimed that the researcher has ensured that the research work satisfies criteria of validity and
reliability. It can be therefore said that the study proposed herewith proves to be valid and
reliable in nature.
Instructions were given to participants
Participants are the key element of the research, as there are various aspects that are
requires to be followed by the participants in respect to completion of the work with proper
manner. Participants should not declare any kind of information in regards to the specified area
of research (Zientara and Zamojska, 2018). Researcher should also follow the research ethics in
respect to providing relevant information thus participants should not give any kind of fake
information. Do not share the confidential information with outsiders etc.
The questionnaires were there; how long did they last; where did they take place
In this particular project, primary information is being gathered through questionnaire,
and one questionnaire with 10 questions were there. The details of questionnaire will used till
reaching at the final outcome of the research by analysis of respondent's opinion (Zhao and et.
al., 2016). The questionnaire will take place in analysing the perspective and opinion of
participants in regards to the specified area of study.
The research carried out
The research were carried out after accumulation of relevant information or after
designing a proper time frame in which all the activities are mentioned in systematic manner.

Results
Questionnaire
Q1) Are you satisfied with the services offered at McDonald's? Frequency
Yes 26
No 4
Q2) Does HRM practices are crucial for motivating employees within
McDonald's?
Frequency
Agree 28
Disagree 2
Q3) What HRM practices are used by Ilford Branch of McDonald's for the
purpose of retaining employees?
Frequency
Incentive 8
Recognize achievement 7
Training 8
Fringe Benefit 7
Q4) What is the importance of motivating workers within hospitality industry? Frequency
High Employee commitment 7
Increasing Employee satisfaction 6
Reduce Absenteeism 9
Highly Satisfied customers\ 8
Q5) What is the direct influence of motivated employees in the profitability
aspect of hospitality-based companies?
Frequency
Reduce labour turnover 12
Better relationship 8
Increasing profitability and Revenue 10

Q6) According to you, which factor largely affects the motivation of employees
at work place?
Frequency
Financial 8
Non-financial(Promotion, Appreciation,Awards) 8
Both 14
Q7) What challenges are faced by organisations while motivating employees
within the work place?
Frequency
Lack of effective work culture 10
Poor communication channels 12
Rude behaviour of employees 8
Q8) What are the ways through which McDonald's keep their employees
motivated and challenged?
Frequency
Provide Consistent Feedback 10
Communicate Problems and Issues 10
Encourage employees for Suggestions and Solutions 10
Q9) What are the negative consequences faced by McDonald's due to
demotivated workforce?
Frequency
Increasing turnover 12
Reduce brand Image 8
Decreases Profitability 10
Q10) Which leadership style must be adopted to guide and implement the
strategies for better performance of employees within McDonald's?
Frequency
Democratic Leadership Style 20
Autocratic Leadership Style 5
Situational Leadership Style 5
Q11) Which training method is suitable for the growth of McDonald's via the Frequency

encouraging level of employees?
On the Job Training 25
Off the job Training 5
Q10) Any recommendation for McDonald's to improve motivation level of their
employees.

Theme 1: People are satisfied with the services offered at McDonald's.
Q1) Are you satisfied with the services offered at McDonald's? Frequency
Yes 26
No 4
Interpretation:
From the description of the above given graph it has been interpreted that 26 out of 30
respondents are satisfied with the offered products and services of McDonald's thus they are
happy with the food products and the outlet facilities. Remaining people are not satisfied with the
offerings of McDonald's. However some time due to high rush organisation is not able to be
concentrated towards customers and this may cause dissatisfaction among people.
Yes No
0
5
10
15
20
25
30 26
4
Frequency

Theme 2: Appropriate HRM practices are crucial for motivating employees within
McDonald's.
Q2) Does HRM practices are crucial for motivating employees within
McDonald's?
Frequency
Agree 28
Disagree 2
Interpretation:
According to the description of the above given report it has been determined that 28 out
of 30 respondents says that HRM practices are crucial for motivating employees within
McDonald's the respondents says that HRM is very much essential for McDonald's to motivate
their employees for the purpose of rendering good facilities to their significant customers.
Whereas remaining people are not in the favour with the given statement because of the
difference of perception of the employees in the McDonald's.
Agree Disagree
0
5
10
15
20
25
30 28
2
Frequency

Theme 3: Different practices are used by Ilford Branch of McDonald's for the purpose of
retaining employees.
Q3) What HRM practices are used by Ilford Branch of McDonald's for the
purpose of retaining employees?
Frequency
Incentive 8
Recognize achievement 7
Training 8
Fringe Benefit 7
Interpretation:
From the description of the above graph it has been concluded that 8 out of 30
respondents says that incentives practices are used by Ilford branch for retaining employees and
8 respondents also says that trainings are used for the same. Whereas the remaining 14 says that
fringe benefit and recognize achievement are used for the purpose of retaining employees . In the
Incentive Recognize achievement Training Fringe Benefit
6.4
6.6
6.8
7
7.2
7.4
7.6
7.8
8
8
7
8
7 Frequency

organisation some employees may get retain from the fringe benefits given by the company.
While some may do so by the various achievements.

Theme 4: There are various importance of motivating workers within hospitality industry.
Q4) What is the importance of motivating workers within hospitality industry? Frequency
High Employee commitment 7
Increasing Employee satisfaction 6
Reduce Absenteeism 9
Highly Satisfied customers\ 8
Interpretation:
According to the description of the given report it has been concluded that 9 out of 30
respondent says that motivating workers will help in reducing absenteeism in the hospitality
industry. On the other hand 8 respondents believes that motivating workers will help in
satisfying the customers in a better manner. 7 respondents says that motivated workers will lead
to high employee commitment and the remaining 6 respondents are in favour of the statement
that motivated employee will lead to increasing employee satisfaction in the organisation.
High Employee commitment
Increasing Employee satisfaction
Reduce Absenteeism
Highly Satisfied customers\
0
1
2
3
4
5
6
7
8
9
7
6
9
8
Frequency

Theme 5: The influence of motivated employees in the profitability aspect of McDonald's.
Q5) What is the direct influence of motivated employees in the profitability
aspect of McDonald's?
Frequency
Proper use of employees knowledge 12
Improved employee efficiency 8
Increasing employee commitment 10
Interpretation:
From the analysis of the given report it has been concluded that 12 out of 30 respondents
believe that Proper use of employees knowledge will lead to the profitability of the organisation
thus the higher authority of the firm can make easy and reliable use of the extraordinary
knowledge of employees in the context of developing business operation of McDonald's. On the
other hand 10 respondents says that Improved employee efficiency will help in increasing
profitability and revenue of the company thus workers are the key source that plays vast role in
developing business growth by contributing their huge efforts and be stick on their commitments.
The remaining respondents said that Increasing employee commitment in the organisation will
help in increasing the profitability. So motivated employees definitely help the organisation in
increasing the profitability.
Proper use of employees knowledge
Improved employee efficiency
Increasing employee commitment
0
2
4
6
8
10
12
12
8
10
Frequency

Theme 6: People give their own opinion on the impact of motivation over the employees within
the work place.
Q6) According to you, which factor largely affects the motivation of employees
at work place?
Frequency
Financial 8
Non-financial (Promotion, Appreciation,Awards) 8
Both 14
Interpretation:
From the above graph, it states the impact of motivation over employees within
workplace. Out of 30 respondents 8 people agrees that financial based motivation system like
good salary, incentive etc. influence them in order to put their full effort towards attaining
organisational objective. While other 8 persons thinks that non- financial motivation like
promotion, recognising achievements, assigning responsibilities etc. develops their morale and
self confidence. Whereas rest of the 14 respondents believes that both (financial & non-financial
motivator) is needed for career growth of company.
Financial Non-financial Both
0
2
4
6
8
10
12
14
8 8
14
Frequency

Theme 7: There are various challenges that are faced by McDonald's while motivating
employees within the work place.
Q7) What challenges are faced by McDonald's while motivating employees
within the work place?
Frequency
Lack of effective work culture 10
Poor communication channels 12
Rude behaviour of employees 8
Interpretation:
From the above graph it signifies the challenges faced by company in order to
encouraging the employees. Out of 30 respondents 10 people are facing ineffective working
culture which generate a negative attitude in order to achieve the goal. On the other hand 12
respondents believes that they have poor communication network which becomes an issue in
maintaining a healthy relation between them. Whereas 8 people states that rude behaviour of
employees affect their morale in order to accomplish the given task.
Lack of effective work culture
Poor communication channels
Rude behaviour of employees
0
2
4
6
8
10
12
10
12
8
Frequency

Theme 8: There are different ways through which McDonald's keep their employees motivated
and challenged.
Q8) What are the ways through which McDonald's keep their employees
motivated and challenged?
Frequency
Provide Consistent Feedback 10
Communicate Problems and Issues 10
Encourage employees for Suggestions and Solutions 10
Interpretation:
From the above graph it explains the various ways which McDonald implies to motivate
employees. Out of 30 respondents 10 people agrees that company provide constant feedback
regarding their performance which helps them in overcoming their weakness. While 10 people
states that company encourage them to share their issues which they are facing. Rest of the 10
respondents believes that employer provides freedom in order to share their opinion or solutions
to problems, which create trust and respect to other.
0
2
4
6
8
10
10 10 10
Frequency

Theme 9: There are various negative consequences faced by McDonald's due to demotivated
workforce.
Q9) What are the negative consequences faced by McDonald's due to
demotivated workforce?
Frequency
Increasing turnover 12
Reduce brand Image 8
Decreases Profitability 10
Interpretation:
From the above mentioned graph it signifies the negative impact faced by McDonald due
to demotivated workforce. Out of 30 respondents 12 people believes that due to demotivated
employees it rises the labour turnover or retention which affect the productivity and reputation of
company. While 8 people agrees that less encouraged subordinates decreases the brand image of
firm, Whereas 10 people thinks that non engaged subordinates reflect in terms of decreasing the
profitability which affect company in obtaining maximisation of profit.
Increasing turnover Reduce brand Image Decreases Profitability
0
2
4
6
8
10
12
12
8
10
Frequency

Theme 10: The leadership style must be adopted to guide and implement the strategies for
better performance of employees within McDonald's?
Q10) Which leadership style must be adopted to guide and implement the
strategies for better performance of employees within McDonald's?
Frequency
Democratic Leadership Style 20
Autocratic Leadership Style 5
Situational Leadership Style 5
Interpretation:
From the details of the above mentioned graph it has been analysed that 20 out of 30
respondents said that McDonald's should have use the democratic leadership style in respect to
proper implementation of the strategies for better performance of employees within the
workplace as in this leaders are provide chance to each employees to take participation in the
decision making of the firm, thus it creates value in developing the motivation level of
employee's within the work place. 5 people are in favour of autocratic leadership style and
remaining people go with situational leadership style.
Democratic Leadership Style
Autocratic Leadership Style
Situational Leadership Style
0
2
4
6
8
10
12
14
16
18
20
20
5 5
Frequency

Theme 11: The suitable training method for the employees of McDonald's.
Q11) Which training method is suitable for the growth of McDonald's via the
encouraging level of employees?
Frequency
On the Job Training 25
Off the job Training 5
Interpretation:
From the detailed analysis of the project it has been evaluated that 25 out of 30
respondents said that on the job training is the most suitable for McDonald's as the company is
deals in service sector and basically focuses on satisfying the needs and wants of people within
the market place, so on the job training is more reliable and suitable and remaining people are in
favour of off the job training as per their views off the job training is also effective for the
growth of McDonald's.
On the Job Training Off the job Training
0
5
10
15
20
25
25
5
Frequency

Significance of motivating employees in hospitality industry.
From the above study it has been concluded that motivation of employees in hospitality
industry is very much essential . It plays a vital role in the growth of McDonald's Ilford branch .
If the employees of McDonald's are motivated towards their work than they will perform the
assigned task in the appropriate and desirable manner which will directly leads to the growth of
Ilford branch of McDonald's . There can be many ways for motivating the employees of Ilford
branch of McDonald's such as employees can be made to work under high pressure condition.
Work load of the employees can be increased because some employees gets motivated with
negative motivation and they like to face new challenges during their working hours. On the
other hand some employees may not get motivated with negative motivation strategy they will
require different strategy such as positive motivation for this. Another way of motivating
employee can be creating a sense of belongingness among them by this they will be loyal
towards their work and the organisation. If employees are loyal towards their work then work
will be done in a appropriate , sequential and coordinated manner. This will directly lead to
increase in the sale and profitability of McDonald's Ilford branch. If McDonald's Ilford branch
wants to make their customers satisfied than it is very important for them to motivate their
employees. This is because if the employees are working properly than they will automatically
serve better to their customers. If the employees perform better at their work than they can be
rewarded which will create a good working environment and other employees will also get
encouraged to work . The rewards can be in the form of monetary form or in the form of non
monetary . Some employees in McDonald's Ilford branch will like the monetary reward strategy
while some may like the non monetary rewards this will depend upon the needs and preference
of the individual . There will be some employees in McDonald's who will only require
recognition and appraisal in the organisation to get motivate . While some may need other
benefits like promotion, increase in salary, etc. to get motivated. Motivated employees will also
help McDonald's Ilford branch to compete with the competitors and to make new strategies to
increase the market share and profitability of the organisation .
The motivational practices adopted by the organisations operating in the hospitality sector of
UK and their effectiveness.
Hospitality organisation cannot exist without the employees as they are considered as
backbone of company. When employees are dedicated towards work and put their full effort then

they company will expand significantly and continuously. So employee satisfaction is significant
tool for company success and growth. Hospitality industry is an organisation which provides
accommodation and food services to people when people travel away from their home. This
industry is fully related to people business. Like other organisation hospitality industry also need
qualified, knowledgable employees who can serve their customers effectively which increases
the profitability of a company. Hospitality managers should always be concern about the
employee satisfaction. For that employer has to create a suitable working environment and find
the factors to encourage employees and engage them towards work. It also contains money,
status, safety and self-esteem. In today's criteria retention and recruitment becomes a
challenge for hotel industry. So company should analyse the potentiality of employees and
provide training in order to improve their weakness. McDonald is applying the same as they
recognise the capability of workers and give them training by providing attracting rewards and
compensation. So, managers should have effective motivation factors to achieve the
organisational goal. Hospitality industry is a service industry which provides various services
like lodging, food, travelling and additional benefits. Especially in service employee motivation
plays a vital role in order to provide the continuous qualitative service. If employees are
motivated then they can attend customer nicely and put their full effort in order to satisfy the
customer as well as increase the production of company. Employee motivation and satisfaction
are interrelated. There are two factors which affect motivation such as intrinsic and extrinsic.
Manager should not be partial to employees and involves them in major decision making
process. Apart from this there should be transparency in communication and gain the worker
trust by giving freedom of sharing the opinion and ideas for the achievement of goal.
Impact of motivated employees in the profitability aspect of hospitality industry
From the above given discussion it has been concluded that motivating employees will
definitely leads to the profitability in the hospitality industry. This is because if employees are
motivated towards their work in the organisation than this will directly lead to growth of the
organisation and profitability .Motivated employees will know how to complete the assigned
task in the best possible manner with no errors and less wastage of time . Hospitality industry is
basically based on services they offer . Due to the excellent services of any organisation in this
hospitality industry the firm can easily grow and can earn profit . Services in such type of
industry attract more and more customers, if the number of customers are increasing than the

quality of the products of McDonald's Ilford branch must be increased. More customers will
definitely lead to increase in sale and this will lead to increase in profitability. All the activities in
any organisation whether big or small are inter- related with one another. If any one activity is
disturbed than the other will be automatically affected . Motivated employees in McDonald's
Ilford branch will also motivate other employees to perform their duty in a coordinated manner .
This will also create a positive and competitive environment among the employees of
McDonald's Ilford branch and the organisation will be benefited with this . Motivated
employees will reduce the employee turn over ratio because they will be loyal towards their
work and will also not leave McDonald's Ilford branch for better job opportunities which will
save the cost of the organisation in hiring new candidates and providing training to them. New
hired people will require a lot of training and guidance which will affect the work and
profitability of McDonald's Ilford branch . Motivated employees of McDonald's Ilford branch
will also help the organisation in competing with its competitors and for making the plans and
strategies for the future course of action regarding the growth and profitability of the
organisation . Motivated employees can also help McDonald's in policy and strategy formulation
for the organisation. They will help in coping up with the problems of the organisation in a
effective and efficient manner by providing new and better solution to the problem arised . The
more employees are motivated in McDonald's Ilford branch more will be the profitability and
stability of the organisation.

Discussion and Conclusion
From the above mentioned research it has been concluded that employee motivation
plays a vital role in career growth of a company. Therefore employer should analyse that what
truly catches the attention of employee towards the achievement of goal. Company should be
capable of optimum utilisation of resources in order top obtain maximisation of profit. Choosing
the suitable motivation factor is depend upon the mindset of worker regarding their job. Human
Resource Management has a greater role in the field of motivation as it applicable for all
departments. Motivation encourage employees in different ways like working hard, positive
attitude towards job and organisation to accomplish the objective. It contains two factors such as
intrinsic and extrinsic. If employee feel demotivate it impact negatively on firm and hamper the
work as well as the growth of a company. As employee is essential for company likewise
motivation is also a significant component for firm's success. It improves the quality of work and
productivity and enable company to reduce its cost. It can be in terms of incentive, bonus,
compensation, training, promotion, extra allowances, security etc. Manager always identify the
potentiality of workers and provide them appropriate training and bring out them from comfort
zone. Furthermore, it enable them to be flexible and allow them to be more innovative and
creative. Therefore, motivation is a driven force which brings out the fruitful outcome and also
ensure achievement of goal in an effective and effective way.
From the above study it has been concluded that motivational practices of human
resource management plays a vital role in the organisation. Employee motivation is the essential
factor which adds up to performance of the whole organisation. In any organisation human
resource department performs many functions which are inter- related to one another. If one
function or activity is not performed in a proper manner than other activity will also be affected.
There are various motivational practices which can be done by the human resource department
which includes- motivating employees through negative motivation, rewarding employees for
the work done, guiding employees in the right manner, maintaining a healthy work related
environment in the organisation, proper future planning, etc. Human resource department must
motivate the employees in such a manner so that organisational and individual goals are
achieved. This is because the growth of the organisation is necessary but this can only be
achieved when the employees of that organisation are motivated towards their work. Employee
of the organisation must know what is expected from them and by what ways they can achieve

the targets assigned to them. This can only come when the employees are motivated and
encouraged towards their work. Motivational practices can also help the organisation in
competing with competitors and increasing the profitability and market share of the organisation.
The human resource department must also know the right way to guide and lead the employees
so that duplication of work is avoided and all activities in the organisation are completed in the
effective and efficient manner. Human resource department must also know the needs of the
individual in the organisation and it should not be neglected because this will lead to motivation
of the employees in the organisation.
Hospitality industry is very stressful field where each employees have to face everyday
different kinds of customers whose behaviour and attitude varies from one another. For this
reason workers need motivation which generates some positive attitude in them to work
effectively. Motivated employees will always be ready to work with full enthusiasm which
benefits company to attain maximization of profit. One the main motivator which influence
employees is that good reward system. Apart from working condition or any other factors
majority of the employees are working to get good pay for their hard work. So employer should
provide some extra reward excluding the gross salary. At the same some employees are not much
influenced by financial reward they will be in need of moral support which increase their
confidence and encouragement. For that employer should have good leadership skill, one of the
foremost talent is being empathy. Empathy is nothing but putting yourself in other person's shoe
and walk a mile with it. In terms of management an employer should be good decision maker.
When conflict arise among employees manger should look from both side like employer should
put himself on employees situation and then take a fair decision without effecting their morale.
Empathy skill is more effective than sympathy. Furthermore empowering the employees is also
an essential tool to motivate workers. Empowering employees means providing some authorities
to workers which help them in gaining knowledge and information. Apart from this they feel
responsible and also it makes them punctual towards work. Moreover employer should be ethical
and positive attitude person. If manager focus on these factors then it impact the company's
growth and lead them to accomplish organisational goal. One of the main benefit which
company gain through motivated employees is that firms productivity and profitability will
increase. Moreover company's return on investment will rises as company have skilled and

engaged employees it will directly reflect on firms long term growth and it provide strong
goodwill to organisation.

References
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