Analysis of Mobile Phone Market - Eco-Fone
Added on 2020-10-22
23 Pages5765 Words413 Views
Eco- Fone SUMMATIVEASSESTMENT
Table of ContentsINTRODUCTION...........................................................................................................................3TASK...............................................................................................................................................31.1 An Overview of the Mobile phone market in the UK...........................................................31.2 Forecasting the UK Adult Smartphone use...........................................................................31.3 Smartphones - A potential market for older customers........................................................41.4 Feasibility of Expanding business to Kingston using Pros and Cons table..........................41.5 Costs of a New Building and logos of eight commercial mortgage lenders in the UK........51.6 Testing the Possible Difference in Net Takings in the Two Shops.......................................81.7 Customer Satisfaction...........................................................................................................81.8 Quality Procedures..............................................................................................................10CONCLUSION..............................................................................................................................10REFRENCES ................................................................................................................................12APPENDICES...............................................................................................................................13
INTRODUCTIONSmartphone is a division of mobile phone whose market is increasing day by day in fasterway. It is multi purpose device which include various features like Bluetooth, Wi-Fi, satellitenavigation, voice call, video call, gaming applications and many more. In united kingdomsmartphone selling get increased on quick basis (Schmitz, 2013). This report is based on Eco-Fone who trade smartphone and accessories with two shops that are Putney and Richmond.They establish there shop in 2014 and they are not dealing in selling of laptop and tables. Thisreport explain topics related to mobile phone market and its demand in United Kingdom market. TASK1.1 An Overview of the Mobile phone market in the UKAccording to survey which is conducted by Deloitte on topic of mobile usage at UnitedKingdom. The market of smartphone is increasing day by day with successful presence due tothis sales of smartphone is increasing by 1.5 billion on annual basis. In United Kingdom sales orpresence of smartphone is 58 percent in adult populations and researcher are expecting it will beincrease and reach to 90 percent by year 2020. This is so because majority of world population isattracted towards smartphone and using it for daily work as well as workplace task. In UnitedKingdom there are approx 33.5 millions peoples are working at a workplace form which 32millions are using mobile phone at workplace. At workplace peoples use mobile phone foremailing, messaging, voice calling, calendar management and many more. At united Kingdomall age group peoples are using mobile phone (Premkumar and Nigel, 2015). Even old agepeoples are addicted towards the mobile phone they are also using it on regular basis.1.2 Forecasting the UK Adult Smartphone useAccording to survey 17 percent population of age group of 16 to 24 years use theremobile phone 100 times daily and 12 percentage of same populations claim that they look therephone at least 200 time on daily basis (Global mobile consumer survey, 2017). Whereas 34percent of 16 to 75 years old peoples use there mobile phone every time and every where evenwhen they are eating with there family or at friend's home. Along with this 49 percent of 16 to 24year populations do same things. 11 percent of age group of 16 to 75 years peoples use therephone while crossing road and more than 53 percentage peoples do the same while they arewalking at road. This leads to major reason of accident or any misshaping occur at road now a
days. More over age group of 16 to 19 years, two third peoples check there phone while theygone for sleep due to which they didn't able to take proper rest or sleep. That leads to obesity,illness, weak eye sight and many more issues. 1.3 Smartphones - A potential market for older customersFor effective understanding of smart phone market, Eco- Fone management decide toanalysis articles related to increase in sales of smart phone within old age customers. In UnitedKingdom old age peoples are more attracted towards mobile phone as compare to young peoples.For this they select BBC news articles which is mentioned below:- According to the articles written by Leo Kelion, sales of smartphone is increasing day bydays in United Kingdom market mostly among old age peoples who lies between 55 to 57 years.This will shows that 71 % of this age group now a days own smart phone or application capablemobile sets. According to research old age peoples are adopting smartphone in faster rate in lastfive years. But they use smartphone less as compare to young youth such as old age peoples usethere phone within time duration of 15 minutes of walking. When compare in percentage 50 %old age peoples has there face book account whereas 70 % is a figure of all young adults(Smartphone sales boom with over-55s, 2019). Use of mobile phone also increase and encouragepayment through mobile phone which is consider as safe and easy. Modern smart mobile setshave large screen which is appropriate for old age peoples eyes sights and they can enlargefigures or words according to need. According to researcher suggestion company must developphone which have feature of picking up phone by look at it not sliding screen or pressing buttonand this suggestion is like by old age customers .1.4 Feasibility of Expanding business to Kingston using Pros and Cons tableShould we expandbusiness Yes, Eco- Fone can expand there business in marketplace ofKingston. ProsScore/10Cons Score/10When respectivecompany expand therebusiness in Kingstonthey able to enlargethere customers base(Chang, Shen and Liu,2016). 7For expand business inKingston Eco- Fone hasto arrange huge amountof funds or capital, sothat they operatebusiness in effectivemanner.8By expansion of8Expanding business in7
business at Kingstonmarket visibility ofrespective companybrand increase. Kingston marketdevelop various issueslike time and localgovernment policies andregulations.When respectivecompany expandbusiness in Kingstonmarket they able tounderstand new cultureand also able to hirenew talented employeesknow is aware aboutlocal market inappropriate manner. 8Language also becomebig barriers for Eco-Fone to operate businessin Kingston marketwhich affect businessoperations and fucntions(Bagga, Noseworthy andDawar, 2016). 6Customer base andprofitability of a Eco-Fone will increase whenthey in large therebusiness at Kingstonmarketplace.8When respectivecompany expand therebusiness at Kingstonmarket there will beenhance in completion.That will affect businessdirectly and indirectly. 8Total Pros31/40Total Cons29/40Average Pros0.76Average Cons0.721.5 Costs of a New Building and logos of eight commercial mortgage lenders in the UKCommercial Mortgage is a type of mortgage loan which is bonded by commercialholding like shopping mall, building for office, warehouse of company, apartments and manymore. This loan is mainly for long duration like 20 years or more. In United Kingdom there arenumerous of commercial mortgage loan lenders, some major of them with name and logo arementioned below:- 1.THINK Business Loans Commercial Mortgages:- 2. B2Bfinance.com Commercial Mortgages:-
3. NatWest Commercial Mortgages:-4. Royal Bank of Scotland Commercial Mortgages:-5. Together Commercial Mortgages:-6. Aldermore:-7. InterBay Commercial:-
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Eco-Fone - Summative Assessmentlg...
|24
|5637
|267
Eco-Fone company - Assignmentlg...
|24
|5122
|96
(PDF) Eco-Fone Business Reportlg...
|24
|5655
|250
Eco-Fone InTROducTION 3: Smartphones in the UKlg...
|18
|2715
|368
Summative Assessment - Eco Fonelg...
|12
|2822
|246
Mobile Phone Market in UK: 2018 and 2019lg...
|29
|3190
|208