logo

Summative Assessment - Eco Fone

   

Added on  2020-12-09

12 Pages2822 Words246 Views
Eco-FoneSUMMATIVEASSESTMENT
Summative Assessment - Eco Fone_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1Brief overview of mobile phone market in UK..........................................................................1TASK 2............................................................................................................................................1Forecasting the UK adult smartphone use..................................................................................1TASK 3............................................................................................................................................2Some features which make smartphones popular with older customers.....................................2TASK 4............................................................................................................................................2A ‘pros and cons method’ table for expanding to Kingston.......................................................2TASK 5 ...........................................................................................................................................31.5 Cost of a new building and well-known commercial mortgage lenders in the UK..............3TASK 6............................................................................................................................................61.6 Testing the Possible Difference in Net Takings of Two Shops............................................6TASK 7............................................................................................................................................61.7 Customer Satisfaction...........................................................................................................6TASK 8............................................................................................................................................81.8 Quality assurance procedures...............................................................................................8TASK 10..........................................................................................................................................9Summary.....................................................................................................................................9CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
Summative Assessment - Eco Fone_2
INTRODUCTIONSmartphone is a class of mobile phones having highly advanced features due to strongerhardware capabilities and operating system that facilitate internet, multimedia and softwarefunctionality along with basic features like text message and voice calls. Smartphones arebecoming very popular due to their wide usability (Abramovici, 2014). This assignment iswritten in context with Eco-Fone which is a UK based company dealing in smartphones andaccessories. Company is operating its business from two shops, one shop in Putney and anothershop is in Richmond. At present company is not dealing in laptops and tablets but planning toexpand its business activities in UK. This report is going to cover overview of mobile phones inUK along with product, financial and customer information. Beside this, recommendations forexpansions are also stated. Beside this, for entertainment purpose old age people are also usingsmartphones. TASK 1Brief overview of mobile phone market in UKIn accordance with the survey carried out by Deloitte about mobile usage in UK market,it is overviewed that usage of smartphones are enhancing on a day to day basis. Due to this, salesof smartphones have encountered an increase of 1.5 billion annually. At present, around 60% ofadult population in UK are using smartphones and it is expected that this percentage will reachto 90% in 2020. This is because smartphones assists individuals in performing basic activitiesrelated to work. Approximately 32 million people are working in UK and half of them are usingsmartphones to pursue their work related activity (Global mobile consumer survey, 2017).According to report carried out in 2017, most common usage of smartphones among workers areE-mails(44 %), voice calls(34 %), Calender management(23%). Unofficial applications whichare msotly used by UK population is mobile browser, photo application, navigation, instantmessaging. TASK 2Forecasting the UK adult smartphone useAccording to 2017 report, smartphone usage among UK adults have continuously rise to85 percent. Year to year, the penetration is increased by 4%. In context with people form 18 to1
Summative Assessment - Eco Fone_3
45 years age group, smartphone adoption rate is 90% from past some years. As per the survey, itcan be concluded that seventeen percent of population from 16-24 age group looks at theirsmartphone at-least 100 times daily whereas twelve percent of 16-19 years old claims that theyuse their phone for more than 200 times everyday where as thirty four percent of 16-75 years olduse their smartphone while eating food. Considerable rise has been encountered in smartphoneusage for old-age people. In 2012, only 29% old people were using smartphone but thispercentage has now increased to around 71%. In present scenario, 91% people form age group18-75 years uses smartphone on daily basis where as 3% people claim that they have used theirsmartphone 3 months ago. 1% population claims that they use their smartphone one time within1 week where as remaining 1% population said that they have used their smartphone last monthonly (Global mobile consumer survey, 2017).TASK 3Some features which make smartphones popular with older customersAccording to the opinion of Kelion. L, 2017 it is stated that sales of smartphone havebeen boomed with older customers in United Kingdom. This is acknowledged from the fact thataround 71% of people aged between 55 to 75 years have their own application capable mobilephones. This age group has encountered fastest smartphone adoption rate than people form otherage group but their phone usage is less as compared to other age groups. Study carried out byDeloitte is based on sample of 1163 respondents that were asked some specific questions.Research team found that first time buyers were forced to buy a smartphone for entrainmentpurpose and spend their free time (Smartphone sales boom with over-55s, 2019). Old people arepreferring smartphones due to the fact that parking meters encourages payment with the help ofsmartphones and booking a cab is not possible without them. As modern smartphones are biggerin screen, so it doesn't impact the eyesight of old people due to which considerable rise in thesales of smartphones have been encountered.TASK 4A ‘pros and cons method’ table for expanding to KingstonAll the business operations of Eco-Fone are carried out at two shops but they have neveroperated across border in Kingston. A pro and cone method is used by company to analysewhether it is feasible and viable for company to expand its business operations to Kingston or2
Summative Assessment - Eco Fone_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Eco-Fone - Summative Assessment
|24
|5637
|267

Analysis of Mobile Phone Market - Eco-Fone
|23
|5765
|413

Mobile Phone Market in UK: 2018 and 2019
|29
|3190
|208

Mobile Phone Market in UK Assignment
|14
|3112
|458

Eco-Fone company - Assignment
|24
|5122
|96

Eco-Fone Summative Assessment
|12
|3070
|55