Analysis of Museum of London Assignment

Museum of London

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
Overview of the history of Museum of London..........................................................................1
Identification of strategic objectives of the Museum of London.................................................1
Outlining of the way in which Museum of London is improving its sustainability....................2
......................................................................................................................................................3
Acknowledgement of the way in which organisation operates financially.................................3
Overview of corporate governance..............................................................................................4
Conclusion...................................................................................................................................4
TASK 2............................................................................................................................................5
Definition of a stakeholder...........................................................................................................5
Classification and mapping of key stakeholders of Museum of London.....................................5
Synthesis of theory to demonstrate the degree of interest and power..........................................5
Evaluation of interest and power of key stakeholders of Museum of London............................6
Current issues that may impact the interest and power of stakeholders......................................7
Conclusion...................................................................................................................................7
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
Museum of London is one of the main tourist places in United Kingdom which are
generating higher revenues for the nation. Its architect is designed by Philip Powell and Hidalgo
Moya. This report is based upon the detailed analysis of Museum of London (Bedford, 2016).
This assignment covers various topics in context of the destination. These are overview, strategic
objectives, improvement in sustainability, acknowledgement of financial operations, corporate
governance etc. Along with this, classification of stakeholders, synthesis of theory to
demonstrate degree of interest and power, evaluation of these elements and identification of
current issues which may affect key stakeholders are also covered under this project.
TASK 1
Overview of the history of Museum of London
Museum of London is located in the one of the most beautiful cities of United Kingdom
which is London. It is close to Barbiican Centre and established in year 1976. Its director is
Sharon Ament and around 700000 visitors visit it every year. The design of it was made by
Hidalgo Moya and Philip Powell and they used innovative approach for the same. For its
redevelopment around 20 Million pounds were invested and all the processes of it were
completed in mid of year 2010. It tells the story of London and people who are living there from
1666 The Great Fire Day to current day. It is one of the biggest charitable institution which is
funded by different organisations and Londoners. In year 2003 the it opens in a Grade I listed
warehouse which was established in Canary Wharf near to river Thames. In 2015 the
organisation has announced to move to a new museum in a new location which is Smithfield
general Market. The estimated year of its opening is 2021 (Overview of Museum of London,
2019).
Identification of strategic objectives of the Museum of London
All the strategic objectives of Museum of London are as follows:
 One of the main aim of it is to reach more people in order top provide them information
regarding history of London.
 Engaging all the school children so that it can become better known.
 It has also an objective of standing on its own feet by stretching thinking and becoming
more popular all around the world.
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From the annual report of the organisation it has been identified that organisation is close
to attain all its objectives. In 2017 and 2018 more than 991000 tourists have visited it and every
year the percentage is increasing by 5%. In order to engage people different activities such as
outreach programs, touring exhibition and off-site events are conduced by Museum. It has
resulted in engagement of 130000 new people (Annual report of Museum of London, 2018).
Different pertinent trends which are followed by the Museum are as follows:
 Museum of London can follow the trend of artificial intelligence within it. For this
purpose, robots could be used in Museum who can help visitors to gather detailed
information regarding all the things available within it.
 Immersive exhibitions is also a pertinent trend which is followed by Museum of London
in which huge artworks are displayed that attracts large number of customers.
Outlining of the way in which Museum of London is improving its sustainability
Museum of London is highly focused with the improvement of its sustainability. For this
purpose different ways are adopted by it. All of them are listed below:
 It remains committed to the improvement of London's environment by focusing upon its
operations that all of them are not harming it.
 Key step which is taken by Museum of London is energy management which can help
the organisation to increase its efficiency of energy (Area of activities of Museum of
London for sustainability, 2018).
 Different projects to upgrade its aging infrastructure is also one of the key ways which
are followed by it to attain sustainability. The evidence of its sustainability activities is as
follows:
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