Industry and Competitive Analysis of Nz Dairy Industry Kapiti Cheese

KAPITI CHEESE
Industry analysis and Competitive analysis

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INDUSTRY ANALYSIS AND COMPETITIVE ANALYSIS OF NZ DAIRY INDUSTRY
Executive Summary
The industry analysis and competitive analysis of the Kapiti Cheese is described the various
special aspects of the business of the Company Kapiti Cheese and dairy industry. Macro
analysis of the industry also defined the various aspects of different types of factors which
may have a direct impact over the growth of the industry.
On the bases of the analysis of different factors, some strategies are suggested for the
business development for the industry. The evaluation of the strategies has been done in order
to check the feasibility of the strategies. In the end, recommendations are provided for the
development and growth of the industry.

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INDUSTRY ANALYSIS AND COMPETITIVE ANALYSIS OF NZ DAIRY INDUSTRY
Table of Contents
Executive Summary...................................................................................................................1
Introduction................................................................................................................................4
Part (1): Strategic analysis of the Kapiti Cheese........................................................................4
Introduction of Kapiti Cheese....................................................................................................4
Industry analysis.........................................................................................................................4
Major issues which the Kapiti cheese and dairy industry is facing.......................................5
Macro environmental analysis...................................................................................................5
PESTEL Analysis...................................................................................................................5
Political environment.........................................................................................................5
Economic environment......................................................................................................6
Social environment.............................................................................................................6
Technological environment................................................................................................6
Environmental factor..........................................................................................................6
Legal environment.............................................................................................................6
Competitive analysis..................................................................................................................7
Porter’s five forces model......................................................................................................7
Threat of new entrants........................................................................................................7
Threat of substitutes...........................................................................................................7
Bargaining power of customers.........................................................................................7

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INDUSTRY ANALYSIS AND COMPETITIVE ANALYSIS OF NZ DAIRY INDUSTRY
Bargaining power of suppliers...........................................................................................7
Competitive rivalry............................................................................................................8
Part (2): Strategic options and recommendations......................................................................8
Strategies for maintaining and enhancing the business of the Kapiti Cheese........................8
Evaluation and prioritisation of the strategic options............................................................9
Recommendations..................................................................................................................9
Conclusion................................................................................................................................10
References................................................................................................................................11