Analysis of the Industry Environment

ANALYSIS OF THE
INDUSTRY ENVIRONMENT

TABLE OF CONTENTS
Environmental factor...................................................................................................................3
Porter’s five forces.......................................................................................................................4
Identification of the industry in question.....................................................................................5
Issues in industry.........................................................................................................................5
REFERENCES................................................................................................................................1

Environmental factor Issue pertinent to the industry Implications for the industry
Political The apparel industry being
located in Thailand, the
political scenario in Thailand
is that of uncertainty.
Government is planning to
induce investment in tourism
sector and public investment
will be a key growth driver
here. It can attract tourism
from outside and earn
company good revenues.
The industry will get a boost
in revenues if a planned
expenditure in tourism takes
place. The tourists will buy the
company products and export
options can also rise here.
With sound political relations
of country, Thailand has been
said to be an emerging market
in apparel too.
Economic The country is an upper
middle income status country
which is also the second
largest Southeast Asian
economy and is thus an
economic anchor supporting
the neighbouring countries
(Wilson, 2020). The garments
business is the most sought
after by other nations too.
However due to covid,
inflation has turned negative
with growth rate going down
but it is considered that it will
rise again. The forecast has
been made of an economic
recovery, but service sector is
The growth in the country has
been forecasted to rise to 4%
which will be a good sign for
2021 , it means apparel
industry will also be receiving
a growth in number of
business orders. As public
debt will decrease due to
normalcy in working
environment again, industry
will see a rise in number of
purchases domestically as well
as overseas.