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Strategic Management Assignment | Strategy Resource Allocation and Planning

   

Added on  2020-05-16

10 Pages2190 Words49 Views
Running Head: Strategy Resource Allocation and PlanningStrategy ResourceAllocation and PlanningBlack Canyon coffee

Strategy Resource Allocation and PlanningTable of ContentsIntroduction............................................................................................................................2General Environmental Analysis..............................................................................................2Industry Analysis (External).....................................................................................................3Competitor Analysis................................................................................................................3Internal Analysis......................................................................................................................4Strengths............................................................................................................................................4Weaknesses........................................................................................................................................4SWOT Analysis.........................................................................................................................5Strategy Formulation...............................................................................................................5Strategic Action Plan...............................................................................................................6Conclusion...............................................................................................................................7References..............................................................................................................................81

Strategy Resource Allocation and PlanningIntroductionCoffee is something which has always made people to fall in love with its aroma and the idea ofhaving it in different ways. Black Canyon Coffee is that brand of Thailand which was establishedto serve quality coffee to its customers with some Thai food at the side. It was found in 1993 andsince then it has been successfully running and loved by all the people[ CITATION Bla14 \l 1033 ].They expanded their horizons in Malaysia, Indonesia, Cambodia, Laos, Philippines andMyanmar as well. The vision of the company was to be the leading coffee and food retailbusiness in Asia. It has 200 branches all over the globe now with exceeding itself in 40 totallocations of the world. Majorly Thailand till now depends on the tourism industry. General Environmental AnalysisThe General Environmental Analysis consists of these trends. They are:1.Technological Trends: New technologies arrives everyday in the market. If someonewants to buy a product, there is a lot of competition in brands as well as the specificationsone is looking for. Hence, a company should always be aware of the new technology.2.Demographic Trends: A company should always know who the target people in themarket are. For Black Canyon, coffee lovers can be young children, middle aged peopleor even old people. Demographic study defines the age, size, populations of the humansand this drives the target market. 3.Economic Trends: Economic trends help the company study about the places they shouldoperate or exports their goods at. It helps in knowing the GDP rate, inflation, import dutyand Vat etc for the market. 4.Political Trends: Politics majorly comes from the government. Marketing decisions areinfluenced by pressure groups and agencies and government laws. 2

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