Analysis of Walmart Case Study

Running head: ANALYSIS OF WALMART CASE STUDY
ANALYSIS OF WALMART CASE STUDY
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1ANALYSIS OF WALMART CASE STUDY
Executive Summary
The report is based on the case study related to Walmart. The issues that have been faced by
Walmart in the global operations in countries like, South Korea, Germany and Russia have
been discussed in the case study. The analysis will be mainly related to the identification of
the key issues and the drivers of these issues as well. The study will be based on the impact
that these problems have on the revenues and image of the company. The goals that can be
set by Walmart in order to improve its global operations have been discussed in the report in
detail. The different goals have been analysed with respect to the SMART criteria. The
SMART goals are based on time that is taken by the organization in order to develop its
position in Germany and to maintain the profitability levels as well. The recommendations
that have been provided in the report are mainly related to the methods that can be
implemented by Walmart in order to fulfil the goals that have been set. The proper
achievement of the goals can play a key part in the methods by which the company can
improve the awareness levels of the products that are offered to the consumers. The report is
able to offer a complete study related to the ways by which Walmart can enhance its revenue
levels in the industry.

2ANALYSIS OF WALMART CASE STUDY
Table of Contents
Introduction....................................................................................................................3
Key issues faced by Walmart.........................................................................................3
Options and goals of Walmart........................................................................................8
Recommendations provided to Walmart based on the goals.......................................11
Conclusion....................................................................................................................12
References....................................................................................................................14
Appendices...................................................................................................................17
Appendix 1...............................................................................................................17
Appendix 2...............................................................................................................18

3ANALYSIS OF WALMART CASE STUDY
Introduction
Walmart Inc. is a multinational retail based organization that has originated in the
United States. The organization operates a hypermarket chain, grocery stores and discount
based department stores. The headquarter of Walmart is located in Bentonville, Arkansas.
The organization was founded by Sam Walton in the year 1962 and was incorporated in the
year 1969. Walmart owns the Sam’s Club retail warehouses. The organization currently
functions around 11,348 stores and clubs in more than 25 countries of the world
(Walmart.com 2019).
The organization is currently operating under the name of Walmart in Canada and the
United States. Walmart is operating in the United Kingdom under the brand of Asda. The
organization has gained the leadership position in terms of amounts of revenues that have
been earned in the retail industry. The organization has been successful in developing its
position in different countries with the help of its effective low price based strategies
(Walmart.com 2019).
The analysis in the report will be mainly based on the issues that have been provided
by Walmart based on the provided case study. The goals that have been set by the
organization are the most important part of the report. The main of developing the goals is
built on the methods by which the organization is able to improve its future processes in the
retail industry and maintain its position as well. Recommendations will be provided to the
company based on the ways by which it can achieve the goals and outcomes that have been
developed.