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Use Of Digital Marketing In A Specific Communications Strategy

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Added on  2022-12-29

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This presentation explores the use of various digital marketing strategies in a specific communications strategy. It covers topics such as SEO, PPC, content marketing, social media marketing, affiliate marketing, marketing automation, email marketing, and online PR. Examples of successful campaigns by companies like Coca Cola, Audi, Netflix, and Uber are also discussed.

Use Of Digital Marketing In A Specific Communications Strategy

   Added on 2022-12-29

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Use Of Digital Marketing In A Specific Communications
Strategy
Group Members’ Name & ID
Use Of Digital Marketing In A Specific Communications Strategy_1
DIGITAL MARKETING STRATEGIES
• Digital Marketing
• Digital Marketing Strategies:
Search Engine Optimization (SEO)
Pay Per Click (PPC)
Content Marketing
Social Media Marketing
Affiliate Marketing
Marketing Automation
Email Marketing
Online PR
Use Of Digital Marketing In A Specific Communications Strategy_2
SEARCH ENGINE OPTIMIZATION (SEO)
• Kids Klub Dentistry – in this SEO strategy used to was
improving website title, heading, content, keywords, etc. With
that more reviews were obtained from customers. It enabled in
enhancing company reputation and brand image. The ranking of
website on Google was improved as well. The traffic increase
more than 17%.
Use Of Digital Marketing In A Specific Communications Strategy_3
PAY PER CLICK (PPC)
• Google Ads operates on a pay per click model where users pay for each click and bid on keywords on their advertisements.
Whenever the search is starting , Google digs into the pool regarding bidding advertisers as well as chooses a set of winners
within the ad space on its search result page.
Use Of Digital Marketing In A Specific Communications Strategy_4

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