Tour Operations Management Thomas Cook
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Added on 2020-07-22
Tour Operations Management Thomas Cook
Added on 2020-07-22
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Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Influence of current and recent trends on travel industry.....................................................1TASK 2 ...........................................................................................................................................32.1 Timescale and stages involved in developing holidays........................................................32.2 Different approach of contracting various elements and types of tour operator...................42.3 Calculating the cost of entire holiday plan............................................................................5TASK 3 ...........................................................................................................................................63.1 Evaluate Planning Decision related with designing of selected brochure............................63.2 Suitability of alternatives related with traditional brochures................................................73.3 Different methods of distribution used in order to sell tour package....................................8TASK 4 ...........................................................................................................................................94.1 Strategic decision made by different tour operator...............................................................94.2 Compare the Tactical Decision...........................................................................................10CONCLUSION .............................................................................................................................11REFERENCES..............................................................................................................................13.......................................................................................................................................................14
INTRODUCTIONTour operation consists those process and plan which support in giving different andbetter quality of visitors and effective tour packages to audience (Tour Operations Management,2014). It renders various facilities through which visitors can visit different places within theoutside the country. Travel and tourism industry have different sectors such as food andbeverages, tourism lodgings, transportation, retail and so on. They also apply latest and currenttechnologies and many other resources which output in quick development and progress of thissector (Allahyari, Salari and Vigo, 2015). It is a fastest flourishing industry worldwide andhaving significant involvement in the GDP of country. In this tour operation management mainlyconsidered as planning, market evaluation, implementation and controlling of the activities andtasks to meet the companies objectives and retain the functions flow in professional manner. Inpresent assignment, given organisation is Thomas Cook, it is an integrated travel and tourismindustry related to financial service headquartered in London, UK. This report divided intodifferent tasks which are cover effects of recent and current trends and stages which involve indeveloping holiday. Review of brochures and methods of distribution also involved in thisproject. At last, tactical and strategic decision making for operators also analysed in this study. TASK 11.1 Influence of current and recent trends on travel industryThere are different kind of tour operators including domestic, outbound, direct sell,incoming and specialist. These are determined as below: Inbound tour operator: It is a type of operators which are chiefly deals in inboundinternational visitors and render them effective facility related to sightseeing, transportation,accommodation, currency, entertainment and so on (Bagan and et. al., 2013) . Outbound tour operators: Main role and responsibility of such operators is to advertiseand promote tourism services and products in order to attract international clients. They sell tourpackage of domestic country to people of foreign nation. Domestic tour operator: It is also main part of the tourist industry and role of this tocontrol entire market. In this, operators develop their own place effectively. 1
Thomas Cook which is a travel and tourism sector in United kingdom has impacts of tendency inbusiness activities and operations. There are several effects which are analysed by the companyare determined as below: Changes in technology: Traditional method to reservation or book ticket regarding thetour package is replaced with modern technology. Thomas Cook is applying mobile app,websites and many other internet sites to facilitate clients at door phase to deal with packagesand tickets (Bhatia, 2012). Thus, it help the customers to obtain necessary information and dataabout tour packages. Climate awareness: It is the role of manager is to handle the availability of tour packagesabout the awareness of climate at tour destination. In this business analysis the customer andbetter place where they can provide their effective services and products to the customers. Forexample: if a destination is more amazing and awesome to travel in winter, then, Thomas Cookconduct special programs to attract as well as aware large number of visitors regarding thesightly impression of environmental condition at destination. Diversity: World and environment is flexible due to different variation in religions,culture, caste and many other modification. So, travelling agency has to analysed differentbusiness conditions and make goods as well as provide tour packages as per the customers taste,preferences, needs and many other (Chaumont and Yor, M., 2012). Thus, outputs of this in thehappiness and satisfaction of visitors. All these are main effects which are hinder on business operations and activities. It is therole of trade bodies including, Federation of Tour Operators and Association of IndependentTour Operators are determined as below: Federation of Tour Operators: Main role and duty of this group is to ensure the longterm growth and progress of tourism sector by causing legal authority and thought formers on theadvantage to customers and many other stakeholders. Association of Independent Tour Operators: It is a British based tourism industry thatrepresents approximately 120 expert and autonomous tour operator. They have completeprotection of consumer in destination. It also causing policy that impacts travel industry and itsconsumers. 2
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