Launching a New Health and Fitness App for Anytime Fitness

The content is about the introduction of a new health and fitness app by Anytime Fitness to track fitness and provide guidance to customers.

Project Management

Table of Contents
Table of Contents.............................................................................................................................2
INTRODUCTION...........................................................................................................................1
MAIN BODY..................................................................................................................................1
Produce interim Project Management reports.............................................................................7
Gantt chart –....................................................................................................................................9
CONCLUSION..............................................................................................................................10
REFERENCE................................................................................................................................11

INTRODUCTION
Now a days people became so much health conscious and aware so they started diet and
gym which can help to keep healthy to people. An individual who has good knowledge and
experience about exercise, and other gym activities could help to operate their business
effectively. If there is lack of skills and abilities then creates challenges in starting a gym and
continue all functions. Anytime Fitness is the larger size of gym as it operates its business more
than 50 countries by using franchises. The person must analyse what people desire and how they
might be satisfied after receiving services that can assist in properly managing all functions and
activities. The company is planning to introduce new health and fitness app which could be used
by working people and others to track their fitness and take action accordingly (Ahmed, 2019).
The management of such organization analysis the market and introduce new technology which
can help to operate the business effectively. The current project involves background of
company, aims and objectives, research plans, and task allocation which improves understanding
and knowledge effectively.
MAIN BODY
Background of the company
Anytime Fitness is a franchiser of 24-hours health and fitness club where people arrives
to do exercise and keep themselves healthy. The headquarter of company is in Woodbury,
Minnesota, UK and United states. The company offers a personalised, accessible, and inclusive
place for people to workout. There are number of trainers who guides individuals and inspire to
live healthy. The company is growing day by day by increasing number of customers and
supports to develop organizational productivity.
Rationale
It has seen that people are becoming more busier and unhealthy, they have no time to go
gym and do regular exercise. The reason of current project is to introduce and launch a new
application on mobile phones which can be used by individuals to share information and guide
their customers to live healthy. Due to covid-19 all gym and fitness center has been closed where
people are getting issues of healthy. So that, to introduce the fitness app could be effective for
individual to be healthy and safe in changing environment (Kerzner, 2022).
1

The new health and fitness app will be revolutionary that will provide a facility of keep in
touch with trainer, share problem with them and get instant answers and types of exercises that
will help to keep healthy and fit their customers. This will also track the health of their customers
and provide them right suggestions what they needs to do to overcome the health issues. Thus,
this application will helps to bring improvement in people’s life as well as organizational
productivity. It should build for the purpose of providing good health and safe work out places
where people can reduce their stress level and feel fresh. The potential customers of gym and
Anytime fitness are people between the age of 15 to 40 who wants to keep healthy and fit. The
person who wants to look fitted and good usually started to do exercise which can help to
develop business performance.
Research methodology
Research philosophy – This could be explained as set of principles and activities which
can be used by researcher to develop understanding about particular topic. This involves
interpretivism and positivism. The researcher will use interpretivism philosophy to conduct
research.
Research approach – This can defined as procedure which used by individual to bring
new activities and functions. This involves inductive and deductive approach. In terms of current
study, researchers have employed a deductive technique to finish their work.
Research method –This means methodology used by individual to collect the
information regarding particular topic. This involves mono, mixed, and multi method. In relation
researchers have employed a variety of methods to conduct their present research. (Crawford,
2021).
Time horizon – This could be explained as time framework used by individual to finish
their project in fixed period of time as it supports to manage all functions and activities
effectively. This consider cross sectional and longitudinal. The present research will use cross
sectional horizon to complete their research and manage the all functions and activities
effectively.
Research strategy – This could be explained as planning and term which are used by
people to formulate planning and strategy and used to start and finish a particular project. This
could helps to develop the business productivity of planning is formulated effectively. The types
of strategy are experiment method, survey, case study, interviews and questionnaire that uses to
2

collect information from different sources. In relation to current research, case study method has
been used by researcher as it helps to improve the knowledge and infkunce number of customers
towards organizational productivity.
Data analysis – The data analysis the important activity which is used by individual to
collect data and information from different sources as it helps to manage the all functions and
activities effectively. This is important for researcher to analysis the environment and comes to
know what others wants so that kind of services should be provided accordingly. The technique
of data collection are qualitative and quantitative. The qualitative is used while collecting
theoretical data. Oppositely, quantitative technique is used to collect practical and numerical
data. In relation to current project of introduce new application by Anytime Fitness, quantitative
method has been used by researcher that can help to collect data about current project and helps
to develop the organizational productivity. This will also helps to manage all functions and
activities in changing environment so that each work will be done in proper manner.
Issues – While running the project of launching new application of healthy and fitness
major issues that could be arises are lack of resources, lack of skilled and competent staff, new
technology, capital and lack of understanding that might be create the problems in running their
business.
Smart Objectives – The main smart objectives of current project is..
 To introduce the new application of healthy and fitness up to 2023.
 To capture market share by 70%.
 To increase the profitability ratio by 80% through influencing customers and
providing attractive services.
Problem Analysis
This stage is used by individual to identify and analysis the problem which arises while
preparing the project as knowledge and information could be getting accordingly. This is
important for each person to analysis the market and comes to know what problem could be
occurred in starting and ending a project so that solution could be provided accordingly. The
Anytime fitness is a major Gym chain company identified the need for a new health and fitness
app to improve the interaction with their customers and keep track of customer fitness progress.
The problem is facing by company is instability in environment, having many competitors in the
market, use of new technology, budgeting issues, and others that might be affect the
3

organizational productivity and profitability negatively. Moreover, to introduce the heakth and
fitness application there is need of different resources. If there is lack of resources then could be
challenging for industry to regulate their business effectively (Hasan, Ahn, Rameezdeen, and
Baroudi, 2019).
Proposed task
This is important for individual to analysis the environment and comes to know how each
function is going to perform all functions and activities. In relation to Anytime Fitness,
management conduct analysis and stated what kind of services should be provided to their
customers and attain higher performance. The management of such organization understand what
their employee’s wants and how each function needs to perform by managing all functions and
activities. The management of selected organization uses different stages to propose and execute
the planning effectively that ate discussed below:
Social media integration – This could be explained as first stage which is used by an
individual for the purpose of introducing the new products and services. In relation to Anytime
Fitness, management uses social media for the purpose of influencing number of customers
regarding particular products and services that can help to develop organizational performance.
Social media is the effective source which is used by management for the purpose influencing
number of people and supports to improve their business performance (Carstens, and
Richardson, 2019).
In-app purchase – This could be explained effective activity which is used by
companies to provide the online services to their customers. In relation to Anytime Fitness,
management make the use of online application after purchasing it which can help to reach the
targeted customers and develop the organizational performance. The managers will use the new
technology and innovation to introduce the kind of products and services in challenging market
which can help to accomplish business goals.
App customization – As management has introduced the new services that is fitness
application where people can get answer from different organization which can help to develop
the organizational performance. In relation to Anytime Fitness, Management introduces an
application for the goal of offering various types of services that can aid in improving business
performance. The management should have proper information and data regarding particular
4

products and services which can help to accomplish the business goals. In this, all services along
with features are provided to their customers (Akhmetshin, and et.al., 2019).
Testing of the app – This could be explained as another stage to complete the project of
introducing gym application to track their customers and provide them guidance to regulate their
business. In context to Anytime Fitness, management test the application by analysing all
features and functions which can help to influence the number of customers who wants to go
gym is required to provide online services as it helps to maintain higher performance and
productivity effectively.
Launch of the app – This could be explained as final stage which is used by individual
for the purpose of launching gym application for tracking their customers and provide them right
guidance which can help to accomplish the business project and attain the higher performance. In
relation to Anytime Fitness, management is requires to have proper knowledge and skills which
can help to maintain higher performance. By launching new application of gym via online that
will help to manage all functions and activities effectively. Each individual can use this
application for the purpose of providing gym services that supports to complete particular project
(Zubizarreta, Ganzarain, Cuadrado, and Lizarralde, 2020).
From the above it has been analysed that current project is introducing gym application
by involving new features that can help to develop organizational productivity and profitability.
The management of selected organization conduct the analysis and comes to introduce the
products and services which to accomplish the business goals.
Project Scope – The current project is about launching a new application of online gym
which can be used by individuals for the purpose of influencing number of people and supports
to operate their business regularly. The management plays an important role as they comes to
know they people wants and how they could be satisfied then offer kind of products as well as
services effectively. The scope of project is wider as it will help to improve knowledge and skills
of individual by offering kind of services and attracting well.
App design – This can be explained as main activity which is formulated by individual
for the purpose of designing the application of gym and bring new services and maintain higher
performance. In relation to Anytime Fitness, the app design will be attractive and simple to
understand for all ages of people that can help to influence number of people and supports to
develop the organizational productivity (Irfan, and et.al., 2020).
5

Launch cost – This could be exaplined as main stage which could be used by individual
for the purpose of launching cost of new application and bring challenges for others. This is
important for each person to analaysis the environment and nring out new technology for the
purpose of introducing new services that can help to increase number of customers and supports
to organizational performance effectively. In relation to current project of launchinh gym
application cost is needed as $500 will be occurred that will help to develop organizational
performance and productivity.
Social media integration- This could be explained as important function and activity
used by individual for the purpose of connecting with people and providing informtion regarding
particular products and servics. Social media integration is the main function of busines industry
as it uses to inform people regarding particular product and services so that each function could b
perform effectively. After this, in – app purchase stage is used by management which can help to
influence the number of people and supports to increase the business performance. The app
customization is used to maintaining effective services by using new technology and innovation
as it helps to maintain higher performance and productivity. The employer and managers test the
application that all features are working properly by managing all functions and activities
effectively (Potnis, and Gala, 2020).
6

Task Allocation – This means application which is launching by Anytime Fitness needs
to be taken action properly as it support to develop the business productivity and profitability.
The management requires to understand what is happening around and then kind of servics
should be introduce accordingly. This can aid in the effective development of organisational
productivity and profitability. To begin any project or work task, employees' skills and capacities
to work should be divided among them. This is most important for employer to understand their
employees and motivate them so that they could get ready to work collectively by building a
team and supports to accomplish the project properly. In relation to current project, managers
plsys an important role as they allocate the work between team members as per their ability to
work and handle new task that can aid in the efficient management of all functions and activities.
This also aids in the development of organisational productivity and profitability in a changing
environment, as well as the achievement of business objectives.
Distribution of roles and responsibilities – Anytime Fitness is the large size gym that
has operated its business in different places by guiding their customers ergarding their health and
fitness. The company is going to introuce a new application for tracking the individual’s fitness
and provid ethem guidance accordingly for the purpose of living fit. There are so many actvities
and functions to do which would be allocated between employees who are working as it will
helps to manage all functions and activities effectively. This could help to maintain higher
performance by introducing new services in challenging market.
Monitoring and controlling – This phase of task allocation requirs to monitor and
control the business functions that can help to accomplish the business goals. In relation to
current project of launching new application of fitness will be monitored by employer by using
KPI and balance scorecard techniques. KPI is the effective tool used by employer to evaluate the
key performance of their employees and manage the all functions and activities efficiently. The
managers should be analysis the all activities which spports to accomplish the business goals.
The balance scorecard is used to compare with others and maintain higher performance and
productivity.
Produce interim Project Management reports
The management of Anytime Fitness, prepare the interim project by managing all
functions and activities effectively. This is important for each individual to prepare the internal
7

project report by influencing number of employees and allocating them work which can help to
accomplish the business goals and productivity effectively.
Timeline - This is important time framework which is used by individual for the purpose
to completing project in selected time period. The person should have proper knowledge and
skills which could used to bring new technology and innovation in their organization which can
help to develop the organization. In relation to Anytime Fitness, gantt chart is used by employer
to complete their project in certain period of time. The management analysis the all functions and
complete in fixed period so that all functions would be completed (Baldwin, 2019).
The reseracher conduct the analysis and bring new technology and innovation in their
project so that each work would be done effectively. The employees who are working in
organization have time management, interpersonal, marketing, technological, and
communication skills which are used to influence the number of people and complete the project
on time.
Limitations - This section of the project details the various constraints that the researcher
will confront. It can be due to a lack of time, money, or resources, as well as poor responder
behaviour, sample size selection, or a lack of previous research. These are the key constraints
that the inquiry will confront in gathering reliable information from respondents within the time,
cost, and resource constraints. Employers must utilise a Gantt chart to deal with these constraints
since it provides detailed information about the start and finish times of study (Mesáro, et et al.,
2021). To minimise the impact of respondents' unethical or improper behaviour, the researcher
must conduct each inquiry activity ethically.
8

Gantt chart –
It is an important part of a research project since it helps the researcher finish research
tasks within the time frame set. Gantt charts will be used in this part since they assist researchers
in identifying the beginning and end of a research endeavour. Gantt chart is a graphic
representation tool for the full research activity that will be carried out by investigation at the
workplace. This type of tool, which includes both horizontal and vertical lines, is quite useful in
gaining a thorough grasp of the jobs, including their start and conclusion times (Baker, 2020). A
variety of activities will be provided in this chart to assist the researcher in completing each task
in a systematic manner.
9

CONCLUSION
From the report it can be concluded that project management is the main activity used by
individual for the purpose of managing all functions and activities. The current is to design an
online application of fitness which can be used to track the fitness of individuals which supports
to accomplish business goals.
10

REFERENCE
Books and journal
Kerzner, H., 2022. Project management case studies. John Wiley & Sons.
Ahmed, S., 2019. A review on using opportunities of augmented reality and virtual reality in
construction project management. Organization, Technology and Management in
Construction: An International Journal, 11(1), pp.1839-1852.
Crawford, J.K., 2021. Project management maturity model. Auerbach Publications.
Hasan, A., Ahn, S., Rameezdeen, R. and Baroudi, B., 2019. Empirical study on implications of
mobile ICT use for construction project management. Journal of Management in
Engineering, 35(6), p.04019029.
Carstens, D.S. and Richardson, G.L., 2019. Project management tools and techniques: A
practical guide. CRC Press.
Akhmetshin, E.M., and et.al., 2019. Modern approaches to innovative project management in
entrepreneurship education: A review of methods and applications in education. Journal
of Entrepreneurship Education, 22, pp.1-15.’
Zubizarreta, M., Ganzarain, J., Cuadrado, J. and Lizarralde, R., 2020. Evaluating disruptive
innovation project management capabilities. Sustainability, 13(1), p.1.
Potnis, D.D. and Gala, B., 2020. Managing the “backend” of LIS research projects: A project
management perspective. Library & Information Science Research, 42(1), p.100996.
Irfan, M., and et.al., 2020. Project management maturity and organizational reputation: A case
study of public sector organizations. IEEE Access, 8, pp.73828-73842.
Baldwin, M., 2019. The BIM-manager: A practical guide for BIM project management. Beuth
Verlag GmbH.
Mesároš, P., and et.al., 2021. Impact of enterprise information systems on selected key
performance indicators in construction project management: An empirical study. Wireless
Networks, 27(3), pp.1641-1648.
Baker, B., 2020. Power, leadership and culture as drivers of project management. American
Journal of Management, 20(1), pp.9-30.
Ahmed, S., 2019. Kerzner, H., 2022 Crawford, J.K., 2021 Hasan, A., Ahn, S., Rameezdeen, R.
and Baroudi, B., 2019 Carstens, D.S. and Richardson, G.L., 2019 Akhmetshin, E.M., and et.al.,
2019. Zubizarreta, M., Ganzarain, J., Cuadrado, J. and Lizarralde, R., 2020 Irfan, M., and et.al.,
2020 Potnis, D.D. and Gala, B., 2020 Baldwin, M., 2019. Mesároš, P., and et.al., 2021. Baker,
B., 2020.
11