Organisational Theory and Practice: Analysis of Apple Company

This report analyses the effectiveness of the managerial/leadership style of the CEO of Apple Company, the current structure and culture of the organisation, the entrepreneurial strategy and corporate governance policies followed by the CEO, the effects of power, influence and conflict resolution, and the various types of motivation strategies used at Apple Company.

Organisational Theory
and practice

Table of Contents
INTRODUCTION ..........................................................................................................................3
TASK ..............................................................................................................................................4
Analyse and comment on the effectiveness of the managerial / leadership style of the CEO
using suitable theoretical models................................................................................................4
Assess the current structure and culture of the organisation and comment on whether the CEO
has any role and impact in creating and enforcing them to achieve high performance..............6
Explain the Entrepreneurial Strategy and Corporate Governance policies followed by the CEO
of that organisation to enhance the organisational effectiveness and performance....................7
Entrepreneurial Strategy.............................................................................................................7
Examine the effects of power, influence and conflict resolution at the chosen company by the
CEO in managing change...........................................................................................................8
Explain the various types of motivation strategies used at your chosen company and their
influence on employees’ performance........................................................................................9
Use appropriate corporate examples and literature to justify your research.............................10
Based on the discussion and debate what suggestions / recommendations (strategies) would
you make to increase organisational performance....................................................................11
CONCLUSION .............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Organisational principles and theory may be defined to set of interrelated ideas which
elaborates behaviour of humans and organizations who interacts with one another for
development of key practices which might be meant to perform accomplish key targets and
objectives (Banerjee, 2017). It assists in figuring out styles together with systems used for fixing
business entity's problems, assembly stakeholder’s expectancies in addition to maximising
efficiency. Similarly, organisational exercise refers to moves addition to behaviours of workforce
which controls their functioning. This project will include example of Apple company which is
an American multinational technology company which is a consumer electronics software and
online services. The headquarters of Apple company are located in Capertino, California United
States. The company was founded in the year 1976 and its founded by Steve Jobs. This report
will cover key management style which is adopted by CEO of Apple company in order to
accomplish key targets. The project will cover motivational strategies which are important for
overall growth and key steps which are taken by CEO of Apple.
Illustration 1: Apple company logo, 2022

TASK
Analyse and comment on the effectiveness of the managerial / leadership style of the CEO using
suitable theoretical models.
The management style is considered as key way to develop business operations and
management. Style of management is called to a selected manner wherein managers move for
reaching enterprise objectives. Managerial Grid Model is a key control framework propounded
via way of means of Robert R. Blake along side Jane Mouton. The managerial version is
represented as grid which include issues for manufacturing and issues for staff and their solution
(Biedermann, 2021). Through managerial grid version, control patterns followed via way of
means of Tim Cook to manipulate Apple company are explained below:
 Improvised Management style: With this type of management style, supervisor holds
very low for its personnel and overall performance of agency. In case with Tim Cook,
operating with control style can cause now no longer emphasising on growing motivation
along side creating operating surroundings for manpower.
 Country Club management style: It is referred to as accommodating control style in
which supervisor have obligation for controlling the ineffective working techniques and
developing focused business environment. In relevance to Tim Cook adoption of the
following management style. This also helps in development of a strong bond based
relationship with key employees of company.
 Produce management style: This style is considered as an authoritarian control fashion
that includes managers trust that personnel must have an effect on whole business
productiveness. If example of Tim Cook is considered, the application of this
management style enables in making plans all jobs addition to executing them
systematically (Bourne, Melnyk, and Bititci, 2018). In an organisation employees could
have big issues for obligations in addition to awareness extra on productiveness in any
respect times.
 Team management style: It is considered as most widely used management style
wherein a supervisor can develop big awareness on employees and manufacturing. In
context to Tim Cook, the preferance operating the whole company after taking assistance
of this style in order to encourage dedication addition to teamwork amongst personnel.

After analysing the different type of management styles it is analysed that Tim Cook
works with Team management style that supports in making better ranges of manufacturing and
better pleasure ranges amongst employees who are working with Apple. It brings dedication
amongst personnel along side development of strategic choices of an organisation to that of
perceived wishes of personnel. The team management style also play a good role in increasing
dedication of employees to increase systematic and precise growth of company.
Illustration 2: I Phone by Apple

Assess the current structure and culture of the organisation and comment on whether the CEO
has any role and impact in creating and enforcing them to achieve high performance
In the Apple company, Tim Cook is taking crucial steps in order to develop
organisational culture for better management of workplace and employees. The CEO has applied
collection of modifications in shape of regulations and duties related to manpower. This will
support the organisation for making quicker choices in addition to carry the corporation towards
its goal audience. It has set up a brand new working committee that is responsible for every day
operations of business organisation and executing techniques for terrific performances (Breen,
Pedler, and Boak, 2020). Initial emphasis of Tim Cook is to increase chances of employee
growth and development by analysing culture of organisation. Tim Cook has established Apple
company in such a manner that it follows high cultural practices with support of human resource
management of organisation. The management of culture in a well defined manner leads to make
terrific sales and better performances in performing key operations of the organisation in a
significant manner.
Illustration 3: Apple company CEO Tim Cook, 2022

The Tim Cook has also selected the best and suitable structure of organisation in order to
perform operations with more effectiveness The application of appropriate structure helps Tim to
divide the entity into diverse groups and make certain that each one responsibilities addition to
duties related to functioning of company are met easily. The functional business structure which
is adopted by Tim Cook in management of key operations is helpful in development of crucial
decisions and long term strategy formation. Moreover, hierarchical shape in a perfect manner
helps in developing key business strategies which ends up in achieving excessive performances.
Organisational subculture is composition of shared beliefs, values and practices that are
implemented after analysing perception, information and behaviour of workforce. It is manner
for behaviour inside premises on establishment and continued till the goals are achieved. In
preliminary stage, Apple company derived its subculture from founders and member of the
family of founders. In the major sense there has been values and practices with consideration of
religion, with passage of time, Tim cook have applied position subculture which allows
combination of responsibilities and duties amongst personnel in addition to all operations are
achieved as a set of targets (Briggs, 2020). With this cultural type, Tim Cook have foster
operations turning into making the company more dynamic and competitive at the marketplace.
It is one of the major roles and responsibilities of human resource management of the
organisation to set culture based principles and techniques.
Explain the Entrepreneurial Strategy and Corporate Governance policies followed by the CEO of
that organisation to enhance the organisational effectiveness and performance
Entrepreneurial Strategy
The entrepreneurial strategy is considered as a major way to enhance organisational
capabilities. It is most essential for the CEO to follow entrepreneurial policies and plans in order
to gain competitive growth at the marketplace. The entrepreneurial strategies includes planning
which should be done in order to perform all major operations in a well defined manner. The
main entrepreneurial strategy followed by Tim Cook includes risk management approach. Risk is
the most important part of every business which negatively impacts on revenue and profitability
of company. It is most essential role of a business to focus on development of risk management
strategy in order to eliminate risk associated with key operations. Another entrepreneurial

strategy which should be followed by Tim Cook is implementation of theories and models which
are appropriate in making company dynamic and versatile (Cole, and Martin, 2018). The
entrepreneurial strategies are major solutions to key problems of a business and company should
increase the approaches. Key role of a company is to develop chances which are beneficial for
facilitating entrepreneurial strategy.
Corporate governance policies
In order to formulate effective business operations, it is necessary for companies to focus
on following ethical code of conduct in the corporate world. The corporate governance policies
should be analysed in order to increase chances of stability in business, it is crucial for the Apple
company to adopt corporate governance policies (Waddell, Cummings, and Worley, 2019).
Corporate governance and policies are effective in making a company to perform operations in
the current conditions of business world. The Tim Cook follows all corporate laws and policies
related to corporate world to achieve key business objectives.
Examine the effects of power, influence and conflict resolution at the chosen company by the
CEO in managing change
The conflict, influence and power are three major factors that play a key role in
increasing chances of organisational culture. Workplace management is also facilitated by the
help of organisational development in order to increase chances of stability (Eldor, 2017). The
management of Apple should focus on analysing the key factors related to functional roles in
order to increase systematic approach. Key explanation of Power, Influence and conflict
resolution adopted by Apple company is mentioned below:
 Power- The power is the ability which is there in top level management of a company
which helps in increasing chances of growth. It is essential for the business entity like
Apple to not practice informal power in order to provide satisfaction to employees
(Samson, 2018). The false management practices related to power must be adopted on
equal basis for an organisation in order to increase chances of growth and development.
 Influence- Influence of the management employees should be practised in a positive
manner so that all organisational goals and objectives of company are achieved. It is one
of the key role of management of company to focus on influencing employees in order to
increase their performance.

 Conflict resolution- Conflicts are the part of business which increases chances of clash
between employees. It is most important duty of CEO along with human resource
management of a business to provide resolution related to conflicts. It is important for the
individual to take into consideration professional conflict management approach in order
to provide solution to employees (Flemig, and Osborne, 2019). Being a CEO of Apple,
conflict resolution is important for the individual in order to develop systematic approach
in managing key situation related to employees. In the era of stiff competition between
companies, conflict management also includes taking care of wants and needs of
employees. Management of conflicts in a successful manner will increase chances of
growth for the organisation and increase job satisfaction of employees.
Explain the various types of motivation strategies used at your chosen company and their
influence on employees’ performance
The motivation strategies are considered as important approaches for a business that
makes employees more developed. Motivation is an act that initiates, directs at the side of
common goal associated behaviour of employees. It is a cause to do some thing with spirit and
enthusiasm. Motivational methods are tactics used by management and CEO of company to
influence others for attaining common and individual goals (Gunasekaran, Dubey, and Ngai,
2018). In Apple company, several forms of motivational techniques are opted in order to increase
value and output of employees. One of that techniques is Maslow’s Hierarchy desires theory
which was introduced by Abraham Maslow. It consists of 5 factors wherein techniques utilized
by specialists at Apple and that 5 main elements are mentioned below:
 Physiological desires: It is want for matters which can be critical for survival in terms of
psychology. At Apple, managers encourage employees by presenting meals and water,
average fitness, enough relaxation and clothing. Managers have set powerful
reimbursement method that meets all fundamental desires of its workforce.
 Safety desires: Once physiological desires are met, then arises protection desires of each
and every employee. At this point, desires for protection in addition to facilities provided
come for consideration. In context to Apple organisation, managers undertake
motivational techniques inclusive of fitness protection safety in opposition to violence,
economic protection and emotional balance to its workforce.

 Belongingness desires: At this stage in Maslow’s theory, it's far social desires which can
be implemented with human interaction in order to make employees happier. In this
phase, the staff in an organisation have want for emotional relationships which could be
capable of handling pressurised human behaviour (Hargie, 2021). In order to fulfil the
want, motivational method followed at Apple consists of setting up key approach in
managing wants and needs of employees.
 Esteem desires: In this phase, while mentioned desires are met then esteem desires arises
this is key in motivating behaviour. At Apple company, motivational method utilized by
managers is for people who gain excellence in making contribution in organisational
goals.
 Self-actualisation desires: The want is complete utilization addition to exploitation of
ability and talents. People with self-actualisation want appears to fulfil through
themselves and carry out first-rate practices which they're successful to do (Salt, 2018).
Motivational techniques used at administrative centre of Apple company self-
actualisation want are, hobby assume fame on activity and autonomy.
Use appropriate corporate examples and literature to justify your research
The Apple company has established itself in the marketplace as a global player. The well
known products of Apple are I phone, I Buds, I pad and Mac Book. These products are widely
liked by masses all over the world. The founder of Apple company was Steve Jobs, who was a
great entrepreneur in order to perform key functions according to business. Headquarters of
Apple company are located in California, United States. Company is using strategic planning and
frameworks in order to develop effectiveness in major functions and tasks (Karpen, Gemser, and
Calabretta, 2017). The company is performing at the marketplace by using best tools and
techniques related to information and technology. Apple company also analyse the external and
internal factors associated with the environment in order to develop increase chances of getting
desired success. The current CEO of Apple company is involved in development of focused
practices that are required in order to perform business according to contemporary business
environment. This is one of the major roles of Apple company to enhance its policies and
regulations in order to compete with major companies at the marketplace.

Based on the discussion and debate what suggestions / recommendations (strategies) would you
make to increase organisational performance
Increasing overall performance is a fundamental role of managers of a company in order
to gain sustainable boom and development. In order to enhance performances of Apple company,
a few recommendations to Tim Cook are mentioned below:
 Working on high-satisfactory of merchandise and services: In organisational powerful
overall performance, customers play crucial and significant role. In context to Apple, it's
far analysed that Tim Cook should discover suitable ways of high-satisfactory
performance of employee to serve customers (Netten, and Beecham, 2018).. Key role of
the CEO is to maintain optimum balancing with price powerful solutions for the
customers. For this, management of enterprise have to actively take part in procedures of
choice making by asking specialists for advising associated with enhancing product high-
satisfactory with out growing costs. Also, CEO have to hire exclusive departmental
managers for choice making to be able to benefit views addition to thoughts for
enhancing standards of business. The increasing of customer satisfaction should be key
priority for management of Apple in order to increase attention towards customers.
 Use of high level technology: Within powerful performances, technological equipment
performs massive roles, so in the functioning of a business high level technology is a
must. It is usually recommended to Tim Cook to utilize technological software program
for performing out operations to enhance overall performance of the organisation.
Through the use of software programs and artificial intelligence, company can perform
quick and accurate operations (Parent, and Ruetsch, 2020). Moreover, operating with
specialists in technological area will decide excellent practices to shield commercial
enterprise addition to stakeholder’s statistics with the aid of using proscribing with a
preferred budget. For instance, utilizing spreadsheet to manipulate stock and set
workplace huge machine on the way to percentage statistics with individuals of crew will
enhance universal overall performance of the corporate. Moreover, use of Net Suite ERP

will assist in dealing with corporation aid making plans at the side of different
commercial enterprise operations, price range and members of the family with customers.
There are numerous different software program or structures that may be utilized by the
commercial enterprise to appearance after its practices, update paper procedures, enhance
group of workers efficiency, degree workplace productivity, talk with stakeholders and
streamline performances (Wagire, Joshi, and Jain, 2021).
Illustration 4: New Headquarters of Apple company California, 2022

CONCLUSION
From the above stated report it can be concluded that most of the successful companies in
the international and national marketplace should focus on selecting strategies for business
growth. The report concludes key role of a CEO in management of employees and also
importance of planning and strategic frameworks. Selecting and implementing a suitable
management style is important for increasing chances of systematic growth. This analysis
concludes that in order to increasing the business development and strategies, it is crucial for
business entities to take into account focus on key perspectives. The project concludes that most
of the companies adopt universally adopted techniques related to leadership and management to
gain desired success at the marketplace. This analysis also concludes that Power and conflicts are
two major approaches which helps the business organisation to increase chances of competitive
growth, if managed with effectiveness.

REFERENCES
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