Corporate Strategy of Apple: A MACS Framework Analysis

Strategic Context

TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
LITERATURE REVIEW................................................................................................................3
The background of organization..................................................................................................3
MACS framework.......................................................................................................................4
DATA ANALYSIS.........................................................................................................................6
FINDINGS/RECOMMENDATIONS.............................................................................................8
CONCLUSION..............................................................................................................................10
REFERENCES................................................................................................................................1

INTRODUCTION
Apple is the multinational company which is having its head quarters in US. Company is
famous worldwide for its innovative product. They have wide product portfolio which includes
iphone, ipods, ipads, laptop, apple computers etc. product of Apple is almost distributed
worldwide. Its innovative products helps company in getting competitive advantages (Agrawal,
Schaefer and Funke, 2018). They do the work of manufacturing and designing various devices
like mobile phones, mac book etc. company's mission is to provide such devices which is use
friendly and innovative. Company understand their customer value and give good customer
services. This company is futuristic so that is why they already prepared them for 5 G network.
Apple is the largest IT company and also famous company globally. Diversification is their main
business strategy. Company believes that when they will provide diversified products then that
will be helpful in increasing their market share. As it will attract new customers and also help
company in retaining their existing customers.
Company launch such products which is completely new in the market and this can be
done by the company because they are having skilled and knowledgeable workforce. At the time
of hiring only company consider such employees who can help them in bringing innovation in
the company. This report will discuss company's strategy with the help of Macs framework
which will show strength and weaknesses of the company. Using this framework only literature
review will get conducted. Report has also analysed corporate strategy which company is using.
MACs framework model will also applied in this report in order to find out key components.
Report will also provide recommendations to the company for the strategic moves.
LITERATURE REVIEW
The background of organization
Apple is the American multinational technology which have been specializes with
computer software, consumer electronic and many other online services in which the consumer
can easily keep their attraction. As the organization also known as largest world technology
company while by revenue. In the market the company have also expanded their computers sales
and also become more high technology users in the attraction of the customer. The company
have also set up various things for their customer and also make sure for keeping them with
working in high strategy and keep them for long term (Kangyi, 2021). Actually, struggling
company have the success with the various extensive reforms, keep their products focus and

layoffs with very low rate. Later, the Apple have also work on launching iPod and IMac, which
have been opened with the various retailing stores and that could play the important role for
being have some better customer. In upcoming years, stores have been opened in many countries
and that could play the effective role in which the company can take place with better market
position. While having such things the company in last previous year are facing loss due to
having high rate of products and in present time many of the customer are willing to buy the
products with the company name. The organization have also launched many gadgets and many
other electric things in which they keep their main focus towards taking back position in market
and that might be more important for them.
MACS framework
As per Gong and Lee (2021) said that, MACS framework might be important for having
the big investment and that could play the effective role in which the systematic work can
complete. Mckinsey fostered its market enacted corporate methodology (MACS) system, which
responded to that inquiry in an astonishing manner. The undeniable contemplations – the allure
of the business where the unit contends and its seriousness inside that industry are both
pertinent, however the some basic analysis help organization that can extricate best worth from
the business. In event that current proprietor ought be having better business, it presumably
should keep even fair or ineffectively performing unit. Apple should ensure that it might be
mostly ideal proprietor of every one of specialty unit not just clutch units which are solid in
themselves.
According to Xu and et.al., (2020), The MACS framework shows a specialty unit
possible worth as ideally overseen independent endeavour. This actions the ideal worth of
business, here and there it very well may be subjective. At point when more exact data might be
required, the director can utilize the net present worth of the specialty unit and afterward contrast
it and different units. The upward pivot of the MACS lattice estimates a partnership's relative
capacity to extricate esteem from every specialty unit in its portfolio. Off chance that the parent
organization can extricate the most income from specialty unit than should be possible by some
other person, There might be monetary or specialized elements that decide, to one degree or
other, the normal proprietor of specialty unit.
Repetto and et.al., (2021) said that, Since an exhaustive methodology should likewise
help a parent organization win on the lookout for corporate control where specialty units