Supply Chain and Logistics for Apple Inc's New Product Launch

SUPPLY CHAIN AND
LOGISTICS
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 Supply chain management and logistics is
one of the major characteristic feature that
every business organization must be
concerned about (Daganzo 2014).
 Apple Inc will be launching a new product.
 As a part of the proper marketing of the
new product, the company needs to select
a proper supply chain strategy.
Introduction

 A supply chain procedure includes all the
steps involved, right from the procurement
of the raw materials to the supply of the
goods to the final consumers.
 As the competition is increasing day by day,
the companies are under a pressure of
analyzing and assessing the activities of the
suppliers and their supply bases (Barney
2012).
Background

 Vision
 Mission
 Product range
 Market position
 Competitors
 Competitive Advantage
Strategic Analysis