Technological Viability Analysis on Apple Watch

This paper provides a technological viability analysis on Apple Watch, including firm and project related factors. The analysis highlights the innovative features of the product and the company's marketing strategy.

Running head: TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
Technological Viability Analysis on Apple Watch
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1TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
Table of Contents
1. Technological Viability Analysis on Apple watch......................................................................2
1.1 Firm Related Factors..............................................................................................................2
2.2 Project Related Factors..........................................................................................................3
2.3 Summary Analysis.................................................................................................................3
2. References...................................................................................................................................5

2TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
1. Technological Viability Analysis on Apple watch
1.1 Firm Related Factors
Apple Inc. is popularly known for developing technologically smart and innovative
products within the market. Hence, it would be extremely crucial for the firm to consider the
impact of technological services for their customers. The company had thus decided to
implement the Apple watch, which would bring a massive impact for the growth of the business
of the organization. The company introduced the Apple Watch Series for the purpose of
connecting with the internet and also provided the facility of receiving and making calls. The
company adopts a quantum strategy within the market, which is almost impossible to be imitated
by other competitors (Heracleous 2013).
The company has a higher level of thinking based on the process of identification of their
target market and their prime customers. Based on these criteria, they would be able to target
their sales. With the innovation of the Apple watch, the company had thought of marketing their
products in their own way (Choi and Kim 2016). They would thus show rich features of the
product to their suppliers and customers. They would hence focus on gaining the major attention
of their consumers.
The company also aims at gaining a valuable form of feedback from their buyers. These
feedbacks generally help the company to bring innovative features within their products. The
innovation of the Apple Watch has being mainly meant for keeping a broad form of focus on the
culture of the organisation, structure and control system of the organisation (Noel 2014). The
company primarily recruit local based staff and thus provide training to them for the purpose of
helping and satisfying the needs of the customers.

3TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
2.2 Project Related Factors
With the invention of the Apple Watch series, the company has brought about a new face
in the field of technology. The company is entirely dedicated towards improvement of the new
kind of technological platform. The Apple watch helps in focusing on the valuable inputs that are
made in the field of technology (Chuah et al. 2016). There have been a lot of technical changes
that have been integrated with the help of the Apple watch.
The integration of GPS facility and making the watch to be water-resistant are one of the
most vital form of interesting features that have been built within the watch. Apple has also
integrated the option of Siri. This feature within the application would support the user for
scheduling their meetings, dictate text messages and set timings. They would be provided the
feature of using their voice to set commands (Wilmott, Fraser and Lammes 2018). The project
based on Apple watch is based on the communicating of a new kind of value and thus be able to
reach to a wide number of customers. There are also a number of important changes and
improvements that would be needed for the growth of the product such as the increase of the
battery life.
With the growth of a lot of competitors within the market, it has been a high challenging
factor for the organisation to cope up with the change within the market. Hence with the
invention of Apple watch, they heave kept themselves updated with the latest trends within the
market and thus switch over to newer forms of technologies (Taylor 2015).
2.3 Summary Analysis
Based on the above discussion about the vast form of marketing strategy adopted by
Apple watch, it could be summarized that the company has a wide form of marketing strategy. It
focuses on the development of new kinds of products that would be innovative within the

4TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
existing market. In the recent times, with a wide form of digital competitors in the market it is
extremely crucial for the organisation to cope up with the changes within the market. Based on
the high level of competition within the market, it has been analysed that the company focuses
on reducing the pricing of their products and also maintain the high quality of their products. The
Apple watch is one such example of the challenging and competitive form of mindset of the
organisation. They have thus implemented different kinds of features within the watch, which
would be able to support and assist the users in their day-to-day needs. The company has a high
marketing strategy. They mainly understand the needs of the customers and thus put high level of
input to implement such innovative products that might gain huge focus within the market. The
Apple watch integrates the wide form of measures that are mostly needed by the people. They
have also brought new and interesting features that could be the centre of attraction for the
people. Hence, this form of a competitive mindset would be extremely useful for the growth and
benefits of the organisation.

5TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
2. References
Choi, J. and Kim, S., 2016. Is the smartwatch an IT product or a fashion product? A study on
factors affecting the intention to use smartwatches. Computers in Human Behavior, 63, pp.777-
786.
Chuah, S.H.W., Rauschnabel, P.A., Krey, N., Nguyen, B., Ramayah, T. and Lade, S., 2016.
Wearable technologies: The role of usefulness and visibility in smartwatch adoption. Computers
in Human Behavior, 65, pp.276-284.
Heracleous, L., 2013. Quantum strategy at apple inc. Organizational Dynamics, 42(2), pp.92-99.
Noel, P., 2014. The Apple watch: new tech, new risks. Risk Management, 61(10), p.10.
Taylor, A.G., 2015. The ResearchKit Health Projects. In Get Fit with Apple Watch (pp. 111-
117). Apress, Berkeley, CA.
Wilmott, C., Fraser, E. and Lammes, S., 2018. ‘I am he. I am he. Siri rules’: Work and play with
the Apple Watch. European Journal of Cultural Studies, 21(1), pp.78-95.