Principles of Marketing: Apple vs Fitbit

Principles of marketing

EXECUTIVE SUMMARY
The project is summarised on the basis of different aspects of marketing mix that are
related with two different firms namely Apple and Fitbit and their products that are Apple watch
series 6 and Fitbit Versa 2. Also various aspects regarding marketing mix factors that are
product, price, place, and promotion are also summarised on the basis of the above products of
their respective firms.

Table of Contents
EXECUTIVE SUMMARY.............................................................................................................2
INTRODUCTION...........................................................................................................................1
FINDINGS.......................................................................................................................................1
1. Comparison of target markets..................................................................................................1
2. Product.....................................................................................................................................2
3. Price.........................................................................................................................................2
4. Place.........................................................................................................................................3
5. Promotion.................................................................................................................................3
RECOMMENDATIONS.................................................................................................................4
CONCLUSION................................................................................................................................4
REFERENCES................................................................................................................................5