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Marketing Consumer Behavior - Report

   

Added on  2020-05-16

14 Pages2631 Words149 Views
Running head: MARKETING CONSUMER BEHAVIOURMarketing Consumer BehaviorName of the Student:Name of the University:Authors Note:
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1MARKETING CONSUMER BEHAVIOURExecutive Summary: The report is a discussion on marketing consumer behavior. The aim of the report is tofocuses on the five-stage analysis of consumer decision-making process for Apple WatchSeries 3. There is also discussion on how the brand makes a psychological influence on eachof the stages of consumer decision-making process. The report also puts forwardrecommendations that would enhance the purchase of the target customers. Therecommendations includethe product being more independent, incorporation of innovativemeans and collaboration with other companies.
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2MARKETING CONSUMER BEHAVIOURTable of ContentsIntroduction................................................................................................................................4About the Company................................................................................................................4About the Product...................................................................................................................4Target Market and Demographic Profile................................................................................4Definition of Consumer Behavior..........................................................................................5Scope of the Report................................................................................................................5Discussion..................................................................................................................................51. Recognition of the Problem................................................................................................5Psychological Influence..........................................................................................................52. Search for Information.......................................................................................................6Psychological Influence:........................................................................................................63. Evaluation of the Alternatives................................................................................................7Psychological Influence:........................................................................................................74. Decision for Purchase.........................................................................................................8Psychological Influence..........................................................................................................85. Post Purchase Decision.......................................................................................................9Psychological Influence:........................................................................................................9Key Recommendations............................................................................................................10Recommendations:...............................................................................................................10Implementation:....................................................................................................................10
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3MARKETING CONSUMER BEHAVIOURReason for its Implementation:............................................................................................10Conclusion................................................................................................................................10References................................................................................................................................10
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