Marketing Consumer Behavior - Report
Added on 2020-05-16
14 Pages2631 Words149 Views
Running head: MARKETING CONSUMER BEHAVIOURMarketing Consumer BehaviorName of the Student:Name of the University:Authors Note:
1MARKETING CONSUMER BEHAVIOURExecutive Summary: The report is a discussion on marketing consumer behavior. The aim of the report is tofocuses on the five-stage analysis of consumer decision-making process for Apple WatchSeries 3. There is also discussion on how the brand makes a psychological influence on eachof the stages of consumer decision-making process. The report also puts forwardrecommendations that would enhance the purchase of the target customers. Therecommendations includethe product being more independent, incorporation of innovativemeans and collaboration with other companies.
2MARKETING CONSUMER BEHAVIOURTable of ContentsIntroduction................................................................................................................................4About the Company................................................................................................................4About the Product...................................................................................................................4Target Market and Demographic Profile................................................................................4Definition of Consumer Behavior..........................................................................................5Scope of the Report................................................................................................................5Discussion..................................................................................................................................51. Recognition of the Problem................................................................................................5Psychological Influence..........................................................................................................52. Search for Information.......................................................................................................6Psychological Influence:........................................................................................................63. Evaluation of the Alternatives................................................................................................7Psychological Influence:........................................................................................................74. Decision for Purchase.........................................................................................................8Psychological Influence..........................................................................................................85. Post Purchase Decision.......................................................................................................9Psychological Influence:........................................................................................................9Key Recommendations............................................................................................................10Recommendations:...............................................................................................................10Implementation:....................................................................................................................10
3MARKETING CONSUMER BEHAVIOURReason for its Implementation:............................................................................................10Conclusion................................................................................................................................10References................................................................................................................................10
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