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Technological Viability Analysis on Apple Watch

The task is to select a successful product or service and analyze its marketing strategy based on relevant analysis criteria. The chosen product or service should have demonstrated continuous innovation outcomes and commercial potentials. Thoroughly reviewing two journal articles is recommended to understand the factors for innovation success model.

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Added on  2023-06-03

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This paper provides a technological viability analysis on Apple Watch, including firm and project related factors. The analysis highlights the innovative features of the product and the company's marketing strategy.

Technological Viability Analysis on Apple Watch

The task is to select a successful product or service and analyze its marketing strategy based on relevant analysis criteria. The chosen product or service should have demonstrated continuous innovation outcomes and commercial potentials. Thoroughly reviewing two journal articles is recommended to understand the factors for innovation success model.

   Added on 2023-06-03

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Running head: TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
Technological Viability Analysis on Apple Watch
Name of the Student
Name of the University
Author’s note
Technological Viability Analysis on Apple Watch_1
1TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
Table of Contents
1. Technological Viability Analysis on Apple watch......................................................................2
1.1 Firm Related Factors..............................................................................................................2
2.2 Project Related Factors..........................................................................................................3
2.3 Summary Analysis.................................................................................................................3
2. References...................................................................................................................................5
Technological Viability Analysis on Apple Watch_2
2TECHNOLOGICAL VIABILITY ANALYSIS ON APPLE WATCH
1. Technological Viability Analysis on Apple watch
1.1 Firm Related Factors
Apple Inc. is popularly known for developing technologically smart and innovative
products within the market. Hence, it would be extremely crucial for the firm to consider the
impact of technological services for their customers. The company had thus decided to
implement the Apple watch, which would bring a massive impact for the growth of the business
of the organization. The company introduced the Apple Watch Series for the purpose of
connecting with the internet and also provided the facility of receiving and making calls. The
company adopts a quantum strategy within the market, which is almost impossible to be imitated
by other competitors (Heracleous 2013).
The company has a higher level of thinking based on the process of identification of their
target market and their prime customers. Based on these criteria, they would be able to target
their sales. With the innovation of the Apple watch, the company had thought of marketing their
products in their own way (Choi and Kim 2016). They would thus show rich features of the
product to their suppliers and customers. They would hence focus on gaining the major attention
of their consumers.
The company also aims at gaining a valuable form of feedback from their buyers. These
feedbacks generally help the company to bring innovative features within their products. The
innovation of the Apple Watch has being mainly meant for keeping a broad form of focus on the
culture of the organisation, structure and control system of the organisation (Noel 2014). The
company primarily recruit local based staff and thus provide training to them for the purpose of
helping and satisfying the needs of the customers.
Technological Viability Analysis on Apple Watch_3

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