Applied Managerial Economics Assignment - Wal-Mart

Added on - 15 Apr 2020

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Running head: APPLIED MANAGERIAL ECONOMICSApplied Managerial EconomicsUniversity NameStudent NameAuthors’ Note
2APPLIED MANAGERIAL ECONOMICSTable of ContentsResearch Objectives...................................................................................................................2Research Method:.......................................................................................................................2Data Collection...........................................................................................................................2Compilation of data....................................................................................................................4Regression Test..........................................................................................................................4Data Interpretation.....................................................................................................................5Policy Implication......................................................................................................................5Recommendation and conclusion based on the findings of the study.......................................6References..................................................................................................................................7
3APPLIED MANAGERIAL ECONOMICSEffect of advertising strategies on business profitability of business concern: A Study of Wal-MartResearch ObjectivesThe current study intends to analytically examine the extent to which different advertisingprograms can affect the overall sales volume and subsequently the profitability of thecompany Wal-Mart. In addition to this, the study also aims to critically detect diverse majormerits as well as demerits of advertising and get it know the impact of the same on the overallbusiness profitability.Research Method:The current section presents mechanisms of research method that outlines the mechanisms ofcollection of data and interpretation of acquired data to solve the questions at hand. Again,the questionnaires are also administered to nearly 50 respondents (Hirschey, 2016).Data CollectionThe data required for the present research work is acquired by means of both primary datasources. Essentially, well-developed questionnaire containing pertinent 11 questionsdistributed to members of the staff of the company Wal-Mart. Thus, targeted sample of thecorporation consists of managers, junior and senior staff and head of the department of thefirm. The sample size of the corporation equals to 50 respondents. Essentially, the responsesto all the questions in the questionnaire can be utilized to test the nature of associationbetween profitability of the organization and advertising programs (McGuigan et al., 2013).
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