BUGEN 3711 Applied Principles for Responsible Business Practices

Running Head: APPLIED PRINCIPLE FOR RESPONSIBLE BUSINESS PRACTICE
APPLIED PRINCIPLE FOR RESPONSIBLE BUSINESS
PRACTICE
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APPLIED PRINCIPLE FOR RESPONSIBLE BUSINESS PRACTICE
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APPLIED PRINCIPLE FOR RESPONSIBLE BUSINESS PRACTICE
Table of Contents
Task 1: Reflective journal on Sustainability..............................................................................3
Task 3: Report............................................................................................................................7
Introduction............................................................................................................................7
Factors influencing sustainability...........................................................................................7
Environmental factors.........................................................................................................8
Economic factors................................................................................................................8
Political assistance..............................................................................................................8
Wide base of community partners..........................................................................................8
Sustainable development........................................................................................................9
Sustainable reporting............................................................................................................10
Corporate governance...........................................................................................................10
Conclusion and recommendations........................................................................................11
Reference list............................................................................................................................12
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APPLIED PRINCIPLE FOR RESPONSIBLE BUSINESS PRACTICE
Task 1: Reflective journal on Sustainability
Sustainability is not a new idea for me but for me it is associated with current
development in Malaysia. After beginning this course, I realised that my horizon required to
be widened to international level. I have seen that sustainability can be associated with
several aspects not just urban establishment but also business and daily lifestyle. This is
because the way in which people leave can have a severe impact on the sustainability of the
planer and can affect our successor (Ng et al. 2017). As a student of business communication
and management, I have recently become aware of the fact, that there are several designers
and workers who works with materials such as packaging of products, flyers, and advertising
mail, promotional booklets and paper posters. However, these products are often discarded
after they have been used once and I believe being professional workers, they have a
complete responsibility in understanding the impact of this product in our environment
(Snelson-Powell, Grosvold & Millington, 2016). This is due to the fact, we are all living in a
world that has turned dependent on the consumption of the natural resources for our
convenience, and still we are not establishing ways to tackle the ecological influence, which
can be reduced. Being concerned workers, we always have the capability to recycle papers,
and buy vegetables other than chemical based products; we can be aware of consumption of
energy and be aware of minimum printing of papers. However, being communicators we can
also spread the awareness to the people by informing them about the matter of sustainability
and its impact. Along with the use of eco-friendly methods and design there is an opportunity
to influence the customers by making them with their own methods of sustainability (Gast,
Gundolf & Cesinger, 2017).
However, in this study we have aimed to recognise the factors that allow the business
owners to manage their business in a sustainable way. The existing argument in this context
focusing on the economic and social factor of business along with physiological as well as
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