Research and Development Assignment (pdf)
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Added on 2021-02-19
Research and Development Assignment (pdf)
Added on 2021-02-19
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APPLIED RESEARCHAND DEVELOPMENT
Table of ContentsCHAPTER 1: INTRODUCTION....................................................................................................3PART 2 LITERATURE REVIEW..................................................................................................5PART 3 : METHODOLOGY ........................................................................................................8Research methods........................................................................................................................8PART 4: DATA ANALYSIS .......................................................................................................10PART 5 Implication of study.........................................................................................................18REFERENCES .............................................................................................................................21
Topic-To investigate the attitude and preferences of mother's towards organic food for theirchildren: A study on “Farmer Deli”. CHAPTER 1: INTRODUCTIONMarketing defined as the action or business of promoting and selling product and service.However, this is process that defined as activities, set of institutions, exchange offerings andhave value for customer, clients and societies at large (Baudry and et.al., 2018). Organicagricultures offers opportunities for trade to the farmers in different developing and developedcountries. Therefore, it is expected that market of organic food may be grow on a sudden rate.Additionally, organic market expansion makes this achievable to reap the advantages of tradewith comparatively more price premiums. In present scenario, the most of the environmentalchallenges that are being faced by the humanity are related to unsustainable consumptionlifestyles and patterns . The present report is based on undertaking research study to investigate the attitude andpreferences of mother's towards organic food for their children. For this, chosen enterprise isFarmer Deli. Furthermore, assignment will be framing aim and objectives on the base of chosen topic.Therefore, research methodologies will be defined to select appropriate methods to conductresearch study. Lastly, assignment will provide effective measures to improve the quality oforganic food commodities by analysing requirements of market. Aim: To investigate the attitude and preferences of mother's towards organic food for theirchildren: A study on “Farmer Deli”. Objectives- To identify trend towards the usage of organic food productTo evaluate how change in perception of mother impact on marketing of organic food. To assessing the significance of factors as labelling, certification process and foodmileage in organic food market. To recommend ways for improving the quality of organic food commodities according tointernational market requirements. Research Questions:
What are the trends towards usage of organic food commodities. How change in perception of mother impact on marketing of organic food. What is the importance of factors as labelling, process of certification and mileage offood in organic food market. Company overview: The present report is based on enterprise as Farmer Deli that is an online platform forproducer of traceable, certified organic food and products from Malta. This is an enterprise thatis based on organic food market and this firm is taking initiatives to provide quality commoditiesto customers (Tang and et.al., 2018). Additionally, this is an enterprise that deals in Breakfast & Sandwiches served from delicounter plus several aisles of grocery & sundries. Rationale:Organic food products is farming system which are being used for avoiding man-madefertilisers, growth regulators and livestock feed activities. Additionally, organic farming tends toimprove quality of soil and the conservation of groundwater. Thus, most commonly purchasedorganic commodities are as fruits, dairy products, vegetables and meat (Apaolaza, Hartmann andLópez, 2018).Thus, research report will help the researcher to know about natural variation in foodhandling and production. However, researcher will collect the depth emphasise on usage ofresources that are renewable and conversion of water and soil to raise environment quality forfuture generation. With help of collecting this research, the depth insights towards investigatingthe attitude and preferences of mother's attitude towards organic food for their children can beidentified. Scope:The present research emphasizes on topic for investigating the attitude and preferences ofmother's towards organic food for their children. This report will help to determine theimportance of organic marketing activities towards to grow their business activities in comingyears. Therefore, this report will help to determine the importance of organic food products onthe health of customers.
The food mileage, price and process of certification are all significant components thatcontribute significantly to consumer consumption decision of products. The major aim of thisresearch study is identifying the trend of products that are organic within marketplace. PART 2 LITERATURE REVIEWLiterature review- Literature review is term that will provide academic knowledge on topic. Therefore, thisis defined as descriptive, analytic summary to research report. Thus, literature review of thisresearch report has been conducted in below contexted mode as- Theme 1: Identification of trend towards the usage of organic food product. According to Basha and et.al., (2015), The organic market is move towards the niche marketwithin the agriculture industry. In present scenario, the most of the customers are healthconscious so they start to have use of organic food product. As per the view of O’Mahony andLobo (2017), stated that organic food production strictly avoid the use of synthetic chemicals.Henceforth, trends towards organic food production assist into conserve biodiversity. In contrarytoHuang and et.al., (2017), stated that the to increase the sustainability and efficiency of organicfarming can aids to stabilize yields on marginal soils. Organic foods involve fruits andvegetables, nuts and seeds, dairy products and eggs, grains, legumes, livestock feed, meats andpoultry and many such aspects which are being developed naturally and are organic in nature.As per Vittersø and Tangeland (2015), Organic food has taken popularity because ofawareness of the public about the important regarding utilization of organic food. It is the mainbenefit for the consumption of organic food is no involvement of chemicals, and it only involvesusage of natural pesticides with insecticides. These food products majorly grown under a naturalscheme of agriculture by preventing use of synthetic fertilisers or they are even processedproducts that are made from raw materials which are produced organically.According to Bryła (2016), a sudden increase in disease has lead to ingestion of organic foodby the people. A sudden change in thinking of people is being seen in a recent period. With theincrease in number of disease consumption of organic food has also increased. Organic foodsdoesn't contain growth hormones or antibiotic residues which results in more consumption oforganic food. Animals are being feed with growth hormones and antibiotics which are directlypassed into animal foods like meat, poultry, eggs, fish and diary products.
As per the view of Brantsæter and et.al., (2017), Another reason for consumption of organicfood is its nature of being fat free. Most of the organic products eliminates carbohydrates andfats which promotes its use in the public. In a recent period, there is a trend started by the peoplefor being fit. Those people joins gyms, follow diet schedules and practices health practices forbecoming conscious towards their health. This attitude of public has raised the consumption oforganic food in the society.Theme 2: Evaluate how change in perception of mother impact on marketing of organicfood. According to Ottman (2017), diseases are more easily communicated to children ascompared to adults. Mothers are always conscious regarding the health of their children. Withthe increase in number of diseases, mothers have started using organic products for the purposeof consumption of their children. As the utilization of organic products prevents communicationof diseases, usage of this type of food has increased. Kids, infants and children are particularlyvulnerable to the chemicals, as their immune system is at a developing stage where consumptionof non organic food can result in communication of various diseases which can prevent thegrowth of their immune system.As per the view of Xie and et.al., (2015),organic food marketing is highly depends upon thechange in perception of mothers which can help in determining the methods of marketingorganic products. If the mothers are more concerned with the health of their children, they willsignificantly provide their children organic products to consume more and preventing use of nonorganic products. This can help in marketing of organic goods by classifying the customers bythe perception of mothers for keeping their kids more healthy.According to Kim (2019), increase the uses of organic items and products by the mothers hasplayed a roles in marketing of organic products by categorising the customer base forconsumption of organic food. Majority of children are suffering from food poisoning whichresults in unhealthiness in children, this has significantly developed the consumption of organicfood by mothers and using these foods for preparing health conscious fast food for their childrenin order to prevent consumption of any unhealthy food products.As per Halkier (2016), A study reveals that mothers organic food attributes which is in turninfluences their hedonic attitudes as well as intentions in order to purchase organic food for theirchildren. Marketing of organic products are majorly done in child care units and hospitals which
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