Promotional Activities for Business Growth
Added on 2020-07-22
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APPLYINGPROMOTIONALTECHNIQUES
Table of ContentsINTRODUCTION...........................................................................................................................1Project 1 ..........................................................................................................................................1Task 1...............................................................................................................................................11.1 Explanation of the aims of promotion in business..........................................................11.2 Explanation of how the success of a promotional campaign is measured ......................11.3Explanation of the regulation of promotional activities ...................................................22.1 Explanation of promotional methods used by business..................................................22.2 Exploration of current trends in promotional methods.....................................................22.3 Analysis of the importance of branding in promotion......................................................2Project 2...........................................................................................................................................3Task 1 ..............................................................................................................................................33.1 Review of the objectives of the campaign.......................................................................33.2 Analysis of the promotional mix used for ‘Premier Weekend’........................................33.3 Analysis of the target market for the campaign ..............................................................33.4 Evaluation of the choice of media in relation to the target market..................................43.5 Evaluation of the integration of the promotional mix with other components of themarketing mix, that is, product, price and place.....................................................................4Task 2...............................................................................................................................................44.1 Proposed aims and objectives for the campaign...............................................................44.2 Choice of target market for the campaign with justification............................................44.3 Suitable promotional activities.........................................................................................44.4 A plan for implementation stating how it meets the objectives of the campaign.............5CONCLUSION................................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTIONPromotional techniques are required by every business organisation for its smoothrunning activities. Promotions helps an organisation to attract new customers. For attractingmore customers, the organisation need to adopt proper techniques of promotion (Chew and Jain,2017). Promotional activities helps an organisation to inform its target audience about theofferings made by the firm in the benefits of the customers. The cited firm taken is CityUniversity of Hong Kong. It is an educational institute which is planning to its promotionalactivities to attract the students who are planning to pursue for their studies. Project 1 Task 11.1 Explanation of the aims of promotion in businessPromotional techniques adopted help an organisation to achieve its desired results in themost effective manner. The main objective of the cited organisation, to plan this promotionalcampaign is to attract the students who have appeared for their boards and will now be appearingfor their higher education. This campaign will help the educational institute to gain recognitionamongst the students. More recognition on the part of the students will result in more admissionsfor the concerned organisation (Phillips, 2017). For any educational organisation, its main aimto get more admissions.In this modern world, promotion is the basic and necessary equipment which helps inexpanding the business enterprise. In addition to this, the main objective to promote the productis to attract more customer's in the market. The main function of promoting is to inform aboutthe same product to the people of Hong Kong. Moreover, when it is promoted, helps inincreasing sales of the company which results in higher performance level. Promotionalactivities can be performed through television, online websites, hoardings, banners and manymore. Further, product is promoted to increase the brand awareness among the people in thiscountry. By applying marketing mix strategy, it helps in product promotion. The company isable to increase it's profitability by promoting through social media, that helps in identificationof customer's choice and requirements.1
1.2 Explanation of how the success of a promotional campaign is measured In order to measure success in the promotional campaign carried out by the citedorganisation, it need to follow the four key metrics, suggested belowCompare the image of the firm before the campaign and after the campaign conducted.This will show the clear success of the campaign.Posts on the social networking profiles of the firm shows its recognition among thestudents.The next step is to check the amount of success that the campaign has resulted for theorganisation.The last step is to check whether the desired result, .i.e. the targeted number ofadmissions matches with the actual number of admissions. The campaign for promoting product is organized which helps in increasing theproductivity and profitability of company. Additionally the success of a promotional campaignshould be measured which helps in identifying the weakness of the firm. This can be measuredby comparing the sales and income with past and present data's. The positive and increased datashows promotional success. Further, the increment in customer's loyalty towards purchasingproduct shows the positivity in campaign. When the product is promoted online, fromcustomer's reviews and purchasing power the success of promotional campaign can be measuredthoroughly. 1.3 Explanation of the regulation of promotional activities The concerned organisation can regulate its promotional activities either through selfregulation or through federal regulation or even through state regulation. Self regulation of thepromotional activities can be done by the concerned organisation's advertising team itself or bythe trade associate appointed or even by the networking sites of the educational institute. Thebest suited way for measuring the success of this venture is by regulating their performancethemselves (Khan, 2017. ). The organisation can see the impact of its promotional activities onFacebook, Twitter or Instagram by counting the number of followers and tweets on their sites. There are various rules and regulations which can be self or formulated in order topromote the product in different ways. One of the regulation which is formulate is Sales Of2
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