Marketing Essentials - Premier Inn Assignment
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Added on 2021-02-19
Marketing Essentials - Premier Inn Assignment
Added on 2021-02-19
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1 Role and responsibilities of marketing function.....................................................................1P2 Responsibilities and roles of marketing relate to large organization......................................4LO3..................................................................................................................................................1P3. Compare the application of marketing mix to the marketing planning process forachievement of business objectives of different organizations ...................................................1LO 3.................................................................................................................................................5P4 Basic marketing plan for Premier Inn.....................................................................................5CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................11
INTRODUCTIONMarketing essentials is full service incoming marketing and sales agency focused onmarketing activities. Marketing is very essential in business as it helps to promote goods withinexisting and new market place. With the support of advertisement and promotion companies areable to sell their products and generate revenue than previous history (Grönroos and Gummerus,2014). It is the most effective method for people to learn about the business or new goods isthrough the strategic marketing program which is included advertising and decisions ofmanagement about where and how to place advertisements. It is very beneficial for business aswell as consumers to build relationship with each other. Marketing manager play their rolewithin marketing department effectively through their work and lead overall functions andactivities related with product promotion. The present report is based Premier Inn hotel chainthat serves their many services to guests since for so long. This study explains the responsibilitiesand roles of marketing functions and roles and responsibilities of marketing link to broadorganization. It clarifies the comparison of ways in which various companies apply marketingmix tool to marketing planning procedure to achieve objectives of business. Furthermore, itjustifies basic marketing plan for the Premier Inn. Overview of company-Premier Inn is the British hotel chain and known as the UK wider hotel brand, with morethan 758 hotels and 72,000 rooms. They operate its hotel chain in different locations includingcity centres, airports and suburbs competing with likes of Ibis hotels and Travelodge. Theorganization is founded in 1987, by Whitbread to compete with another hotel such asTravelodge. Premier Inn expand their business in Ireland, Qatar, U.A.E, Germany and Indiasuccessfully and build the largest hotels chain in the world. All its branches have the on siterestaurant in which skilled workers serves the tasty food or breakfast to their guests(Gummesson, Kuusela and Närvänen, 2014). In UK Firm is the first leading budgets' hotel chain,they invest in prime time TV advertising as for marketing its products or services in marketplace.LO 1P1 Role and responsibilities of marketing functionMarketing is defines as the best action within business to promote and sell services orgoods, including advertising and market research. Marketing function is tasked with branding ofentity, advertising, participation in publicity actions and consumer interaction through feedback1
gathering. It consists of marketing research, product development, sales support system,distribution program, finance team, HR department etc. all these functions has various roles toadvertise growth in business firm. Marketing is management and study of exchange relationships, it is business procedure ofsatisfying and creating good relationship with consumers. With its centering on people,marketing is one the prime elements of company management. There are the four main functions of marketing; Price, Product, Promotion and Place. Role of marketing function-Promotion- Marketing role within business is to advertise and promote mission of thecompany and its other facilities (Barrales‐Molina, Martínez‐López and Gázquez‐Abad,2014). Marketing department make the best promotional strategies or plans that help to grab theattention of consumers. Marketing management team must make plan better than before incontext of marketing or promoting goods within new market as well as existing that support toaware people and drive towards them.Product- Identify customers need is the main feature of marketing in which marketingmanager must understand its clients needs and wants. They need to manufacture goods accordingto target market needs. It helps to satisfy people, marketing department role is to make rightservices or products accessible to correct people at appropriate time. They should manufacturegoods according to customers needs which meet with market demand and help to generaterevenue. Place- It plays the main role as marketing function to flow and distribute of goods, placeassure that product is in the accurate place at right time. The main role of selling is to makeevery single one feel better off from exchange and provide people the best reason to keep comingback towards purchasing firm goods. 2
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