Promotional Techniques

Applying Promotional
Techniques

Table of Content
Introduction
Aim of Promotion in Business
Ways to Measure the success of Promotional Campaign
Regulation of Promotional Activities
Promotional Methods that are Used by Business Organization
Current Trends in Promotional Methods
Importance of Branding in Promotion
References

Introduction
This presentation is providing brief of Promotion activities that are used by the business
organization. Different methods to ensure the success of the organization in the
promotional event. Regular promotional activities also will be presented in presentation.
Various promotional methods will be explained in presentation. Current trends in
promotional activities and importance of branding promotion will be explained in
presentation.

Aim of Promotion in Business
The main aim of the promotional activities is to ensure that all the target audience of the
organization are aware of products and services of Premier Inn. Some of the main
objective of the promotion is to -
Attract customer towards the product of company.
Improve the sales of company.
Turn One time buyers into loyal consumers.
Develop brand image in the target market.
Make people aware of new products and services of organization.