19 CONCLUSION 20 REFRENCES21 TITLE “To create and market new summer shoes to compete with big brands.” A case study on Top shop company. Organisation undertaken in this report is Top shop which was founded in 1964 in UK and deals in manufacturing and selling clothes and now this company is initiating a development of brand new summer shoes to compete with big brands. In this report, project aims and scenario is explained by producing a project management plan which covers cost, scope, time, quality,