Business Plan for Aquaria Café

Business Plan 1
Business Plan

Business plan 2
Introduction:
The business plan is defined as the written description which mainly deals with the future of the
business. In other words, it is the document through which planning of the management is
reflected. This report highlights the plan related to the Aquaria café and different necessary
details related to business plan are discussed in this file. This report address number elements of
the business plan and some of these elements are defined.
Background:
Mission:
"Aquaria café focus on creating the best place within their customers and also try to give unique
experience to their customers". They provide the environment in which customers not only chit
chat with each other but also enjoy their own time. This cafe converts one of its sections into the
library in which customers can easily focus on their own work while enjoying their coffee. This
unique approach of café helps the customers in relieving their stress by giving them peace of
mind and high quality products. Business profits are invested for increasing the employee and
customer satisfaction, and also focus on giving the best returns to the customers.
Vision:
Vision of this café includes the following aspects-
 Main objective of this café is to gives the best coffee to their Canadian customers in
terms of the local restaurant guide.
 Increase the profitability of their business.
 Maintain at least 58% Gross margin.
Marketing Analysis:
Target market:
Aquarius café mainly target those kinds of people who want relaxing environment for
completing their study or work or reading the books while having the cup of coffee. Cafe can
divide these kinds of customers into age and interest. Café can choose the location near the
university, which clearly states that organization focus on the student and faculty. Further
marketing research states that, organization can also focus on those customers who want to relax
while enjoying their cup of coffee. As number of students believe that they can study at the
coffee bars, and this requirement of student is fulfilled by the Aquarius cafe. They can review
and meet the peers without paying any extra amount for their meetings. Following are the groups
which can be targeted by the café-