Individual Business Plan Report for Plush Cafe in London, UK

Individual business
plan report

Contents
Executive summary..........................................................................................................................1
INTRODUCTION...........................................................................................................................2
MAIN BODY...................................................................................................................................2
Business plan.........................................................................................................................2
CONCLUSION..............................................................................................................................13
References:.....................................................................................................................................14

Executive summary
The business plan is prepared which is focusing on opening café with the name of plush café
which is located at River Thomas, London, UK. The objective of the company is to earn profit
by 15% after paying the taxes. The goal of the planned café is to make the greatest possible
efforts to develop the cafeteria into a location where customers can mingle with others in a very
relaxed and comfortable setting while enjoying the best coffee in town. To match the fascination
of UK clients, the products contain a variety of appetisers as well as flavoured tea. This plan
offers segmentation and targeted pitches in order to promote the product in a way that maximises
sales. It also goes through brochures, billboards, and advertising as marketing tools.
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INTRODUCTION
To start the company by an entrepreneur business plan is prepared which states an written
document that assists in defining how the business basically starts defining an objective and
ways for achieving them. This act as roadmap for the organisation from marketing, financial and
operational standpoints. The business plan is an important document which is used by external
and internal audience of company. This is also used in order to attract investment before
company establishes proven track record. This is a fundamental document which any start-up
business needs to place. The business plan is of four types which involves operational plan,
strategic plan, tactical plan, and contingency plan (Frederick, W.A., 2021). The effective plan
helps in guiding from each stage of starting and managing business along with helps in funding
or bringing new business partners. The business plan is prepared by the entrepreneur which is
planning to open a cafeteria by the name of Plush Cafe where people can visit to feel relax from
the stress of daily life and socializing with friends & loved ones with cup of coffee. To prepare
the business plan it consists of several elements such as business details, market and industry
analysis, sales & marketing strategy and many more.
MAIN BODY
Business plan
The business plan is prepared for the new start-up of business by the entrepreneurs as
there are lot of opportunity existing in the market. In market people needs and preferences
changes as they explore to have something new which can be offered to them different from
other existing brands. The opening of cafeteria comes under the industry of food and beverages
which comprises of several cafes, restaurants, fast food joints, catering business, food
transportation and many more. The working in this industry ranges from packaging to
preparation, transportation and serving food or beverages. The cafeteria is restaurant which is
also known as canteen is type of food service (Geraldo, and Gama, 2019). It is self-service
restaurant where customers select several dishes from the open counter display. To open a
cafeteria provides an opportunity to the entrepreneur as this is can be a profitable business if
planned and done in correct way. The customers like to going out with families, friends and
office parties as customer enjoys coffee, espresso, tea. Further restaurant products represent
opportunity for people to buy and take home. The offering of delivery services and take-out
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