Importance of Digital Marketing and Personal Selling in Business

Area
REPORTING As per the lecture 4, I have gathered a good sum of knowledge about the Digital
Marketing and emphasis of social media in business. A business can be more
flourishing with the help of social media and communications. I have understood this
that any business setup if not exposed to online marketing then all efforts would in vein
as the new generation customers begins shopping from online searches. To incorporate
the business into online websites a company must be skilled in SEO, creating networks
globally, reaching out to customers through social networking sites. In my opinion the
market has elevated itself several steps ahead from the traditional marketing to Digital
Marketing. It helps the business to keep its profile and products and services updated to
customers (Ryan, 2016). The learning approach from lecture 9 is about the importance
of personal selling and relationship marketing based on the kinds of products or
services, the market and the cost of distribution channels. Personal selling is effective
in building relations and has its own merits and demerit to the company. Personal
selling can be combined with advertising of company’s goods to raise sales and
branding. It has bright future in the sales and marketing profile as customers prefer
hassle free personal purchasing. It leads to customer relationship marketing which
signifies relationships contrary to personal selling that aims for exchange of goods.
Marketing sponsorship and public relations from lecture 10 focuses on approaches of
developing marketing communications and results and relations of company and
stakeholders respectively. Examples of MPR is ebay (Ryan, 2016), The Body shop.
MPR can be both reactive and proactive. Digital media has negatively impacted the
MPR. Sponsorship marketing is transaction of a particular brand, people, company,
place and situation for sponsorship. The theories involve are, Balance, Identification
and Social identity Theory. Cause related marketing and corporate image advertising
are very beneficial to the sponsorship marketing.

RELATING Based on the focus of knowledge gathering the current learning is that it would be very
important for a company to begin online marketing or even if it is on marketing
promotional structure it should implement digital marketing channels. Based on my
current knowledge and learning, it is quite evident that business which I am currently
running initially was not on the website and the sales were not so high but it has
significantly raised up as soon it has been registered online (Zhang et al., 2016). The
skills that I have implemented is to strengthen my networking on social sites and media
to make my business more public oriented ever than before. The online sites have
changed the trend of my business and has shown a distinct difference between the
traditional marketing and online marketing. The observation that I have in lecture 4 is
that to increase use of search engines more frequently to get the most of the digital
marketing. To shift local market into the online marketing channels. I have observed
that in the lecture 9, the instances that I can connect my business experience with
learning received from the unit is the strong relationship marketing. This is the base of
the constant personal selling activities I have carried on as one of my business
activities. The personal selling activity is the most preferred thing by my segmented
geographical region of targeted customers. They like to receive customised personal
selling services and products that gives them the liberty to check and scrutinises the
product more often. This also develops the communication which creates a healthy
relationship with my customer base (Chaffey & Ellis-Chadwick, 2019). Regarding my
academic experience I have found that the Marketing PR and PR has helped me a lot.
The PR skills actually made me understand how to be confident about the product and
the services once I will land up in the market. To set criteria for the products the leader
and a proper public speaking is important. Next, coming to the sponsorship marketing.
In my experience I found it again expanding my roots of business to the external
stakeholders who will work as an active paid agency to sponsor my products and
services. I can see distinct future development if I continue to work and explore these
fields and would confirm my success story gradually. In the list of multiple
perspectives, I must discuss first the customer relationship marketing. It is equally a
boon and a bane for the organisation. As out of the personal selling activity if the
salesperson go for wrong information with negative body language then the customer
might that situation to go ahead into a relation. This is the most common scenario I
have seen happening in companies. Regarding Cause-related marketing, it is very much
into fashion as it is used for the purpose of supporting charity, to offer funds to flood
victims or as per say in common generic terms which falls in the category of
sponsorship as in some governing body is promoting the cause is an effective way that
I can use in future (Cornwell & Kwak, 2015). Next, perspective I would like to discuss
is that, personal selling method can be costly and riskier but most often in use for direct
sales and marketing. Even I prefer this but workers are in great pressure of sales and
also they are out of supervision as stepping alone in field. An opinion I have about the
digital or online marketing which is very in to the trend is something what I think
differently. It is indeed a new trend in the marketing field and covers a wide range of
customers but somewhere it only biased to those customers who are financially rich.
The online media serves costlier to company as it give a classy status to the brand and
an exclusive identification to the company and its products and services. Still it does
not target to those customers who are unable to access digital platforms. The traditional