This presentation explores how Zara, an international retail company, uses digital marketing in their communication mix to promote their products online. It discusses the different types of marketing communication mix and the advantages and disadvantages of digital marketing. The presentation also provides examples and recommendations for digital marketing communication mix. The subject is digital marketing and the course code and college/university are not mentioned.

Explore Zara's digital marketing strategy and gain insights for your own communication mix.

Digital Marketing in Communications Strategy - Zara

Use of Digital Marketing in a Specific Communications Strategy - Zara

This study discusses the promotional strategies used by Netflix, including advertising, sales promotion, public relations, direct marketing, and social media marketing. It also explores the steps involved in developing a communication program and the use of new technology by Netflix. 

Netflix Promotions and Channel Tools

This presentation covers the basics of digital marketing strategy, digital communication strategies, and the use of digital marketing in specific communications strategies. It also includes practical examples of Zara and Tesco, and their promotional and marketing mix. The presentation concludes with a discussion on the effectiveness of chosen media and references for further reading.

Marketing

Practical Digital Marketing: Use of digital marketing in a specific communications strategy