Marketing Strategy for Tella Balls Desert Bar

Running head: TELLA BALLS DESERT BAR
TELLA BALLS DESERT BAR
Name of the Student
Name of the University
Author note

1
TELLA BALLS DESERT BAR
Response to Question 7.
In this report I need to plan a marketing strategy for Tella Balls Desert bar in Australian
Suburb. Marketing Communications play major roles in Marketing plans as it involves the broad
framework of business functions. The Marketing communication mix addresses certain methods
used for promoting products and services of particular company to its target consumers.
The elements of marketing communication mix that I would use to plan the marketing
strategy for this local restaurant must be decipher by common people in the area to promote this
business to target the customers demand.
Public Relations
I would go for building public relations with the local people as reaching out to people
effectively creates the business interest in them. It also behaves like the advertising of product or
service that the company offers. I would use this element as it effects mass customers in single
trial.
Personal Selling
This is the next element I would go for as it provides direct marketing and sales of
products and services. This involves the salesperson directly for trading to buyers and
accumulating customers which affects sale of end products and services to customers. This is an
assertive channel of marketing communication mix.
Response to Question 8.
The six types of Marcom messages that are important for marketing plan are discussed below: