Business Research Australia Article 2022

BUSINESS RESEARCH

Table of Contents
1. Personal contribution to topic approval....................................................................3
2. Personal contribution to literature review.................................................................3
3. Personal contribution to the methodology of the research.......................................4
4. Reflection on experience..........................................................................................5
5. Stating specific area.................................................................................................6
Reference list................................................................................................................7
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1. Personal contribution to topic approval
I have communicated with my team members before selecting the topic. We have
discussed that social media marketing has become essential for targeting a large
audience. I have mentioned that purchasing decision of an automobile is difficult as
this kind of product is expensive. Other team members included that it is easier for a
buyer to make this decision, if they get detailed information regarding a product
through social media. In this way, I have contributed to select the topic. I searched
for more information related to the topic and have found problems associated with it.
I have cooperated with my team members while developing the research questions.
We have decided to research questions based on problem definition. I also helped in
writing the topic for approval by suggesting appropriate words and definitions. I and
my team members have mentioned our roles and responsibilities in the team charter.
Throughout this process, I have experienced a positive gesture from my team
members and accurate cooperation. As opined by White (2017), a researcher gets a
reliable outcome when he or she gets dedicated team members. I have learned that
effective communication can help in making mutual decisions and working
collaboratively on the topic can help to get approval for selecting a research topic.
2. Personal contribution to literature review
At first, I have built an in-depth understanding of the research area. Then I
investigated relevant literature sources containing adequate data. This includes
ProQuest and Google scholar. These sources contain vast information and previous
works of other researchers. The search process includes different keywords like
‘Social media marketing', ‘automobile industry of Australia', ‘Impact of social media'
and others. As said by Booth (2016), searching literature through keywords helps
researchers to gain relevant articles. From these sources, I collected several
literatures and then eliminated irreverent and outdated articles. After going through
the relevant articles, key points are summarized in the literature review report under
a specific theme. The literature review is designed by choosing different relevant
themes that answer the research question. The literature review was written in an
argumentative way. Different views of a past researcher were used to construct a
critical literature review. Conducting an argumentative literature review helps
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