Artificial Intelligence as a Tool in the Online Fashion Retail Industry

Running head: FASHION TECHNOLOGY AND E-COMMERCE
FASHION TECHNOLOGY AND E-COMMERCE
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Author Note

1FASHION TECHNOLOGY AND E-COMMERCE
Discussions
Artificial intelligence refers to the imitation of intelligence of humans in machines
those are programmed in order to think like humans and then imitate the actions of humans.
The term artificial intelligence can also be applied to any kind of machines that displays
characteristics related with the mind of humans such as solving of problems and learning.
Artificial intelligence is nowadays used in the fashion industry for the recognition of images
and for other purposes. Fashion industry before the use of artificial intelligence, people had to
search clothes by searching the products in e-commerce sites by typing the product they
would like. However, with the advent of artificial intelligence, the people can click picture of
the product and can upload it on the fashion e-commerce1. The algorithms of artificial
intelligence will give the user an equivalent and comparable items. It has become easier and
simpler for the users to shop with the advent of machine learning. The fashion industry has
changed a lot with the introduction of artificial intelligence. The advantages of artificial
intelligence in visual recognition is that the clothes those are seen in the magazines become
shop able, improving the experience of search, find similar piece of clothing those are less
expensive2. Visual recognition in E-commerce is one of the most important features. In the
past, fashion industry would have depended on touch and sight for choosing dresses for
matching colours and fine clothes but now the algorithms of artificial intelligence has taken
its place and recommends clothes for the customers.
1 Luce, L., 2018. Artificial Intelligence for Fashion: How AI is Revolutionizing the Fashion Industry. Apress.
2 Vashisht, K. and Mittar, S., 2019, July. Artificial Intelligence as a Tool in the Online Fashion Retail Industry
to Communicate Fashion Trends. In International Conference on Fashion communication: between tradition
and future digital developments (pp. 276-282). Springer, Cham.