Modern Trends in Retail for Kinder Chocolate Company

BUSINESS PLAN

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
MORDEN TRENDS IN RETAIL...............................................................................................3
CAUSES OF TRENDS...............................................................................................................4
PROSPECTIVE SOLUTION......................................................................................................5
ANALYSIS..................................................................................................................................5
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................1

·INTRODUCTION
Business Plan help to run business. It is written description which help business or company in
the future. This help company to achieve its goals and objective. Kinder Chocolate company
provide better nutrition to children. It is developed in Alba, Italy. Its industry is Chocolate
industry and its parent company is Ferreo. Its website is <www.kinder.com>. Company mission
is to deliver milk chocolate with proper nutrition to kids (Langas, 2018). This report will show
modern trends, market analysis primary and secondary and in the last it will show
recommendation and conclusion for Kinder chocolate company.
·MAIN BODY
·MORDEN TRENDS IN RETAIL
These various trends now days retail industry is using some examples are as follows:
E-Commerce: Many business and companies using E-commerce trends to increase its sales and
profit. By this trend consumer interested in online shopping, and they wan tot save their time.
Machine learning for demand forecasting: In this technology trend company try to forecast its
consumer demand for this they use Machine learning technology. It is innovative trend which
help business to optimize consumer and supplier relationship management.
Augmented Shopping: This method focus on “try before you buy” approach. This method help
consumers to try cloths or products before they buy by using Augmented and virtual reality
technology.
Data Science Based Personal Interaction: This technology trend help customer to select what
exactly they want. Company and business use this method and give various services to
consumers such as Fashion AI, in-store app, use RFID and Bluetooth low energy driver etc.
Robotic and Staff free and cashier-less stores: These trends re-imaging retail industry. Retail
industry use robotics technology in cleaning, moving goods, tracking etc. Robotic also help
customer in-store services, help to find product etc. (Bykovskaya, Kharchilava, and
Kafiyatullina, 2018) . These trends include technology such as Computer vision, ML, RFID
tags, IoT device facial recognition etc.
Current technology trend used by Kinder Chocolate company: