Motivational Theories for Jack Stores

Human Resource
Management

Table of Contents
INTRODUCTION...........................................................................................................................2
First motivational theory:.......................................................................................................2
Maslow’s need hierarchy theory:...........................................................................................2
Second motivational theory:...................................................................................................3
Herzberg’s motivation hygiene theory:..................................................................................3
Third motivational theory:......................................................................................................4
Equity theory:.........................................................................................................................4
CONCLUSION................................................................................................................................4
REFERNCE.....................................................................................................................................6
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INTRODUCTION
There are certain motivational theories that have started gaining lot of importance in the
present changing scenario of organisations as they are willing to move towards expansion. Such
as in the present case study of Tesco launching its new store jack that will have similar culture
and values as of Tesco and they want to motivate their employees to have a motivated workforce
(Barker, 2018). For this, there is a requirement to make use of some motivational theirs. Present
report is based on some of the popular motivational theories and its merits and demerits ion
context of Jack as a newly launched store.
First motivational theory:
Maslow’s need hierarchy theory:
It is one of the most popular motivational theories that are used for the purpose of
identification of need hierarchy of an individual and then use it as a tool of motivating them to
provide higher contribution towards organisation’s objectives. Such as needs are classified in
five basic categories:
 Physiological needs: It consists of the basic needs of a individual in terms of food,
clothing and shelter without which basically a human being cannot survive.
 Safety needs: It consists of the security and safety needs tp fined the desire of economic
security by an individual.
 Social needs: It consist of the need for having a social group and posse’s social
interaction with friends, family, colleagues or known ones. It is related with the
belongings need of an individual.
 Esteem needs: such needs are those that are in relation with the self respect and self
esteem needs and consist of needs of self confidence, capability of usefulness and being
strength for an organisation.
 Self actualisation needs: such needs are related with the actual self achievements and
self satisfaction of an individual.
The above discussed are basically the fives stages of an individual (Rogers, 2017). There is a
need to identify the particular stage of an employee and then according to that they can be
motivated to help them in moving towards next stage of the model.
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